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9781483376523
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January 0001
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ISBN:
9781483376516
Available from
January 0001
Description
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.
For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
Key features include:
- 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats
- Entries conclude with Cross-References and Further Readings to guide students to in-depth resources.
- Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas
- A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study.
- A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.
- A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies.
- The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Contents
Commercial and Political Speech
Commercial and Political Speech
Mediatizaton
Mediatizaton
Edelman Trust Barometer
Edelman Trust Barometer
Elaboration Likelihood Theory of Persuasion
Elaboration Likelihood Theory of Persuasion
Information Processing
Information Processing
Partnerships and Alliances
Partnerships and Alliances
Web Analytics
Web Analytics
Social Media
Social Media
Expectation Management
Expectation Management
Marketing
Marketing
Symbiotic Sustainability Model
Symbiotic Sustainability Model
Theories of Corporate Reputation
Theories of Corporate Reputation
Attribution Theory
Attribution Theory
Crisis Response Strategies
Crisis Response Strategies
Halo Effect
Halo Effect
Image Repair Theory
Image Repair Theory
Scandals, Crises, and Accidents
Scandals, Crises, and Accidents
Situational Theory of Crisis
Situational Theory of Crisis
Velcro Effect
Velcro Effect
Social Capital Theory
Social Capital Theory
Case Studies
Case Studies
Product Performance
Product Performance
Product Recalls and Public Safety
Product Recalls and Public Safety
Reputation Rankings
Reputation Rankings
Public Opinion
Public Opinion
Spiral of Silence Theory
Spiral of Silence Theory
Corporate Diplomacy
Corporate Diplomacy
Business Journalism
Business Journalism
Listening
Listening
Executive Leadership
Executive Leadership
Leadership's Role in Reputation
Leadership's Role in Reputation
Strategic Alignment
Strategic Alignment
Use of Social Media in Crisis Situations
Use of Social Media in Crisis Situations
Whistle Blowing
Whistle Blowing
Chaos Theory
Chaos Theory
Complexity Theory
Complexity Theory
Stakeholder Media
Stakeholder Media
Status
Status
Key Messages
Key Messages
Message Integrity
Message Integrity
Small to Medium Sized Enterprises (SMEs)
Small to Medium Sized Enterprises (SMEs)
Startups, Corporate Reputation of
Startups, Corporate Reputation of
Conformity and Differentiation
Conformity and Differentiation
At-Risk Populations
At-Risk Populations
Brand Orientation
Brand Orientation
Mindful Learning
Mindful Learning
Organizational Learning
Organizational Learning
Organizational Renewal
Organizational Renewal
Neuroscience
Neuroscience
South America, Corporate Reputation in
South America, Corporate Reputation in
Benchmarking
Benchmarking
Multiple Reputations
Multiple Reputations
Apologia Theory
Apologia Theory
Corporate Social Irresponsibility
Corporate Social Irresponsibility
Integrated Marketing Communications
Integrated Marketing Communications
Value
Value
Attitude Theory
Attitude Theory
Expectancy Violation Theory
Expectancy Violation Theory
Facework
Facework
Interpersonal Communication
Interpersonal Communication
Social Cognition Theory
Social Cognition Theory
Social Exchange Theory
Social Exchange Theory
Uncertainty Reduction Theory
Uncertainty Reduction Theory
Corporate Social Responsibility, Company-Sponsored Events
Corporate Social Responsibility, Company-Sponsored Events
Rhetorical Theory
Rhetorical Theory
Framing Theory
Framing Theory
Source Credibility
Source Credibility
Spokesperson
Spokesperson
Country-of-Origin Effects
Country-of-Origin Effects
Objectives
Objectives
Strategic Inaction
Strategic Inaction
Rhetorical Profiling
Rhetorical Profiling
Names
Names
Message Design
Message Design
Corporate Advocacy
Corporate Advocacy
Corporate Communication Law
Corporate Communication Law
Defamation
Defamation
First Amendment
First Amendment
Libel
Libel
Litigation
Litigation
Media Law
Media Law
Slander
Slander
Legal Sanctions
Legal Sanctions
Branch Identity
Branch Identity
Corporate Social Responsibility, Communication of
Corporate Social Responsibility, Communication of
Accountability
Accountability
Ethical Business Practice
Ethical Business Practice
Anonymity and Privacy
Anonymity and Privacy
Big Fish in Little Ponds
Big Fish in Little Ponds
Network Analysis
Network Analysis
Social Construction of Reality
Social Construction of Reality
Business History
Business History
Corporate Sponsorships
Corporate Sponsorships
Autocommunication Theory
Autocommunication Theory
Anticipatory Impression Management
Anticipatory Impression Management
Excellence Theory
Excellence Theory
Reasoned Action Theory
Reasoned Action Theory
Theory of Planned Behavior
Theory of Planned Behavior
Organizational Effectiveness
Organizational Effectiveness
Strategy
Strategy
Organizational Identity
Organizational Identity
Semantic Network Analysis
Semantic Network Analysis
Word of Mouth
Word of Mouth
Transparency
Transparency
Innovation
Innovation
Identification Theory
Identification Theory
Curation
Curation
Corporate Social Responsibility
Corporate Social Responsibility
Legitimacy
Legitimacy
Organizational Demographics
Organizational Demographics
Social License to Operate
Social License to Operate
Corporate Communication Policies
Corporate Communication Policies
Public Sector Reputation
Public Sector Reputation
Moments of Truth
Moments of Truth
Social Judgment Theory
Social Judgment Theory
Corporate Social Performance
Corporate Social Performance
Scales
Scales
Corporate Political Activity
Corporate Political Activity
Prominence
Prominence
Public Familiarity
Public Familiarity
Cause-Related Marketing
Cause-Related Marketing
Conflict Management
Conflict Management
Corruption
Corruption
Ratings, Certifications, and Accreditations
Ratings, Certifications, and Accreditations
Apologies
Apologies
Timing
Timing
Alignment Between Identity and Reputation
Alignment Between Identity and Reputation
Activist Campaigns
Activist Campaigns
Stigma
Stigma
Corporate Associations
Corporate Associations
Upper Echelon Theory
Upper Echelon Theory
Engagement
Engagement
Public Relations
Public Relations
Hypocrisy
Hypocrisy
Asia, Corporate Reputation in
Asia, Corporate Reputation in
Impression Management Theory
Impression Management Theory
Brand
Brand
Trust
Trust
Postcolonial Theory
Postcolonial Theory
Communicatively Constituted Organization Theory (CCO)
Communicatively Constituted Organization Theory (CCO)
Advertising
Advertising
Authenticity
Authenticity
Nonmarket Strategy
Nonmarket Strategy
Stereotypes
Stereotypes
Corporate Governance
Corporate Governance
Field Theory
Field Theory
Brand Communities
Brand Communities
Media Dependency Theory
Media Dependency Theory
Reciprocity
Reciprocity
Systems Theory
Systems Theory
Information Intermediaries
Information Intermediaries
Reputation Monitoring
Reputation Monitoring
Deviance, Organizational
Deviance, Organizational
Capabilities
Capabilities
Europe, Corporate Reputation in
Europe, Corporate Reputation in
Justice
Justice
Storytelling
Storytelling
Categories
Categories
Credit Rating
Credit Rating
Agency Theory
Agency Theory
Resource-Based Theory of the Firm
Resource-Based Theory of the Firm
Organization Development
Organization Development
Credit Reporting
Credit Reporting
Critical Theory
Critical Theory
Financial Intermediaries
Financial Intermediaries
Co-Creation Theory
Co-Creation Theory
Naming and Shaming
Naming and Shaming
Reputational Discounting
Reputational Discounting
Ethics of Reputation Management
Ethics of Reputation Management
Corporate Political Reputation
Corporate Political Reputation
Political Positioning
Political Positioning
Brand Co-Creation Model
Brand Co-Creation Model
Reputation Repair
Reputation Repair
Organizational Culture
Organizational Culture
Workplace Performance
Workplace Performance
Reputation Formation
Reputation Formation
Reputational Dynamics
Reputational Dynamics
Environmental Performance
Environmental Performance
Disclosure
Disclosure
Cognitive Dissonance
Cognitive Dissonance
Reputation Stickiness
Reputation Stickiness
Revisionist History
Revisionist History
CEO Celebrity
CEO Celebrity
Corporate Celebrity
Corporate Celebrity
Stakeholder Orientation
Stakeholder Orientation
Indicators of Reputation (Outtakes)
Indicators of Reputation (Outtakes)
Earnings Restatements
Earnings Restatements
Corporate Identity
Corporate Identity
Corporate Histories
Corporate Histories
Global Compact
Global Compact
Middle East, Corporate Reputation in
Middle East, Corporate Reputation in
Organization-Public Relationships
Organization-Public Relationships
Regulatory Agencies
Regulatory Agencies
Rumor and Gossip
Rumor and Gossip
Organizational (Financial) Performance
Organizational (Financial) Performance
Social Theory
Social Theory
Reputational Commons
Reputational Commons
Social Accounting
Social Accounting
Reputation Management Problems
Reputation Management Problems
Reputation Continuity
Reputation Continuity
Reputational Criteria
Reputational Criteria
Media Reputation
Media Reputation
Corporate Communication Axioms
Corporate Communication Axioms
Postmodern Theory
Postmodern Theory
Paradoxes in Reputation Management
Paradoxes in Reputation Management
Whuffie
Whuffie
Balance Theory
Balance Theory
Ad hominem Argument
Ad hominem Argument
Character Assasinations
Character Assasinations
Strategic Silence
Strategic Silence
Network Theory
Network Theory
Communication Management
Communication Management
Brand Journalism
Brand Journalism
Reputation Crisis
Reputation Crisis
Actor Network Theory
Actor Network Theory
Expertise Building
Expertise Building
Reputation Capital
Reputation Capital
Collective Intentionality
Collective Intentionality
Institutional Theory
Institutional Theory
Agenda-Setting Theory
Agenda-Setting Theory
Corporate Agenda Setting
Corporate Agenda Setting
Media Relations
Media Relations
Brandjack
Brandjack
Accreditation
Accreditation
Corporate Communication
Corporate Communication
Reputation Risk
Reputation Risk
Reputational Spillovers
Reputational Spillovers
Ethos
Ethos
Coherence
Coherence
Corporate Public Figures
Corporate Public Figures
Publicity, Paradox of
Publicity, Paradox of
Resilience
Resilience
Guru Theory
Guru Theory
Reputation Cascades
Reputation Cascades
Issue Ownership Theory
Issue Ownership Theory
Corporate Identity
Corporate Identity
Organizational Wrongdoing
Organizational Wrongdoing
Partnerships and Alliances
Partnerships and Alliances
Management, Corporate Reputation
Management, Corporate Reputation
Venture Capital Reputation
Venture Capital Reputation
North America, Corporate Reputation in
North America, Corporate Reputation in
Audiences
Audiences
Constituents
Constituents
Markets
Markets
Publics
Publics
Stakeholders
Stakeholders
Users
Users
Complex Adaptive Systems
Complex Adaptive Systems
Journalism
Journalism
Media Effects Theory
Media Effects Theory
Organizational Character
Organizational Character
Guilt by Association
Guilt by Association
Sensemaking Theory
Sensemaking Theory
Feedback
Feedback
Messages
Messages
Noise
Noise
Stakeholder Theory
Stakeholder Theory
Third Party Endorsements
Third Party Endorsements
Reputational Penalty
Reputational Penalty
Reputation Gaps
Reputation Gaps
Thought Leadership
Thought Leadership
News Media
News Media
Organizational and Corporate Image
Organizational and Corporate Image
Co-Orientation Theory
Co-Orientation Theory
Agenda-Building Theory
Agenda-Building Theory
Best Practices
Best Practices
Channels
Channels
Brand Bully
Brand Bully
Meaning
Meaning
Organizational Health
Organizational Health
Reputation Council
Reputation Council
Prestige
Prestige
Public Esteem
Public Esteem
Strategic Aspirations
Strategic Aspirations
Rebranding
Rebranding
Reputation Renting
Reputation Renting
Action and Performance (Results)
Action and Performance (Results)
Organizational DNA
Organizational DNA
Simulacra and Simulations
Simulacra and Simulations
Polling
Polling
Reputation Change
Reputation Change
Africa, Corporate Reputation in
Africa, Corporate Reputation in
Research Methodology in Corporate Reputation
Research Methodology in Corporate Reputation
Reputation Orientation
Reputation Orientation
Return on Investment
Return on Investment
Codes of Conduct
Codes of Conduct
Issues Management
Issues Management
Organizational Integrity
Organizational Integrity
Signal Theory
Signal Theory
Distorted Images
Distorted Images
Description
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.
For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
Key features include:
- 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats
- Entries conclude with Cross-References and Further Readings to guide students to in-depth resources.
- Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas
- A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study.
- A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.
- A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies.
- The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Contents
Commercial and Political Speech
Commercial and Political Speech
Mediatizaton
Mediatizaton
Edelman Trust Barometer
Edelman Trust Barometer
Elaboration Likelihood Theory of Persuasion
Elaboration Likelihood Theory of Persuasion
Information Processing
Information Processing
Partnerships and Alliances
Partnerships and Alliances
Web Analytics
Web Analytics
Social Media
Social Media
Expectation Management
Expectation Management
Marketing
Marketing
Symbiotic Sustainability Model
Symbiotic Sustainability Model
Theories of Corporate Reputation
Theories of Corporate Reputation
Attribution Theory
Attribution Theory
Crisis Response Strategies
Crisis Response Strategies
Halo Effect
Halo Effect
Image Repair Theory
Image Repair Theory
Scandals, Crises, and Accidents
Scandals, Crises, and Accidents
Situational Theory of Crisis
Situational Theory of Crisis
Velcro Effect
Velcro Effect
Social Capital Theory
Social Capital Theory
Case Studies
Case Studies
Product Performance
Product Performance
Product Recalls and Public Safety
Product Recalls and Public Safety
Reputation Rankings
Reputation Rankings
Public Opinion
Public Opinion
Spiral of Silence Theory
Spiral of Silence Theory
Corporate Diplomacy
Corporate Diplomacy
Business Journalism
Business Journalism
Listening
Listening
Executive Leadership
Executive Leadership
Leadership's Role in Reputation
Leadership's Role in Reputation
Strategic Alignment
Strategic Alignment
Use of Social Media in Crisis Situations
Use of Social Media in Crisis Situations
Whistle Blowing
Whistle Blowing
Chaos Theory
Chaos Theory
Complexity Theory
Complexity Theory
Stakeholder Media
Stakeholder Media
Status
Status
Key Messages
Key Messages
Message Integrity
Message Integrity
Small to Medium Sized Enterprises (SMEs)
Small to Medium Sized Enterprises (SMEs)
Startups, Corporate Reputation of
Startups, Corporate Reputation of
Conformity and Differentiation
Conformity and Differentiation
At-Risk Populations
At-Risk Populations
Brand Orientation
Brand Orientation
Mindful Learning
Mindful Learning
Organizational Learning
Organizational Learning
Organizational Renewal
Organizational Renewal
Neuroscience
Neuroscience
South America, Corporate Reputation in
South America, Corporate Reputation in
Benchmarking
Benchmarking
Multiple Reputations
Multiple Reputations
Apologia Theory
Apologia Theory
Corporate Social Irresponsibility
Corporate Social Irresponsibility
Integrated Marketing Communications
Integrated Marketing Communications
Value
Value
Attitude Theory
Attitude Theory
Expectancy Violation Theory
Expectancy Violation Theory
Facework
Facework
Interpersonal Communication
Interpersonal Communication
Social Cognition Theory
Social Cognition Theory
Social Exchange Theory
Social Exchange Theory
Uncertainty Reduction Theory
Uncertainty Reduction Theory
Corporate Social Responsibility, Company-Sponsored Events
Corporate Social Responsibility, Company-Sponsored Events
Rhetorical Theory
Rhetorical Theory
Framing Theory
Framing Theory
Source Credibility
Source Credibility
Spokesperson
Spokesperson
Country-of-Origin Effects
Country-of-Origin Effects
Objectives
Objectives
Strategic Inaction
Strategic Inaction
Rhetorical Profiling
Rhetorical Profiling
Names
Names
Message Design
Message Design
Corporate Advocacy
Corporate Advocacy
Corporate Communication Law
Corporate Communication Law
Defamation
Defamation
First Amendment
First Amendment
Libel
Libel
Litigation
Litigation
Media Law
Media Law
Slander
Slander
Legal Sanctions
Legal Sanctions
Branch Identity
Branch Identity
Corporate Social Responsibility, Communication of
Corporate Social Responsibility, Communication of
Accountability
Accountability
Ethical Business Practice
Ethical Business Practice
Anonymity and Privacy
Anonymity and Privacy
Big Fish in Little Ponds
Big Fish in Little Ponds
Network Analysis
Network Analysis
Social Construction of Reality
Social Construction of Reality
Business History
Business History
Corporate Sponsorships
Corporate Sponsorships
Autocommunication Theory
Autocommunication Theory
Anticipatory Impression Management
Anticipatory Impression Management
Excellence Theory
Excellence Theory
Reasoned Action Theory
Reasoned Action Theory
Theory of Planned Behavior
Theory of Planned Behavior
Organizational Effectiveness
Organizational Effectiveness
Strategy
Strategy
Organizational Identity
Organizational Identity
Semantic Network Analysis
Semantic Network Analysis
Word of Mouth
Word of Mouth
Transparency
Transparency
Innovation
Innovation
Identification Theory
Identification Theory
Curation
Curation
Corporate Social Responsibility
Corporate Social Responsibility
Legitimacy
Legitimacy
Organizational Demographics
Organizational Demographics
Social License to Operate
Social License to Operate
Corporate Communication Policies
Corporate Communication Policies
Public Sector Reputation
Public Sector Reputation
Moments of Truth
Moments of Truth
Social Judgment Theory
Social Judgment Theory
Corporate Social Performance
Corporate Social Performance
Scales
Scales
Corporate Political Activity
Corporate Political Activity
Prominence
Prominence
Public Familiarity
Public Familiarity
Cause-Related Marketing
Cause-Related Marketing
Conflict Management
Conflict Management
Corruption
Corruption
Ratings, Certifications, and Accreditations
Ratings, Certifications, and Accreditations
Apologies
Apologies
Timing
Timing
Alignment Between Identity and Reputation
Alignment Between Identity and Reputation
Activist Campaigns
Activist Campaigns
Stigma
Stigma
Corporate Associations
Corporate Associations
Upper Echelon Theory
Upper Echelon Theory
Engagement
Engagement
Public Relations
Public Relations
Hypocrisy
Hypocrisy
Asia, Corporate Reputation in
Asia, Corporate Reputation in
Impression Management Theory
Impression Management Theory
Brand
Brand
Trust
Trust
Postcolonial Theory
Postcolonial Theory
Communicatively Constituted Organization Theory (CCO)
Communicatively Constituted Organization Theory (CCO)
Advertising
Advertising
Authenticity
Authenticity
Nonmarket Strategy
Nonmarket Strategy
Stereotypes
Stereotypes
Corporate Governance
Corporate Governance
Field Theory
Field Theory
Brand Communities
Brand Communities
Media Dependency Theory
Media Dependency Theory
Reciprocity
Reciprocity
Systems Theory
Systems Theory
Information Intermediaries
Information Intermediaries
Reputation Monitoring
Reputation Monitoring
Deviance, Organizational
Deviance, Organizational
Capabilities
Capabilities
Europe, Corporate Reputation in
Europe, Corporate Reputation in
Justice
Justice
Storytelling
Storytelling
Categories
Categories
Credit Rating
Credit Rating
Agency Theory
Agency Theory
Resource-Based Theory of the Firm
Resource-Based Theory of the Firm
Organization Development
Organization Development
Credit Reporting
Credit Reporting
Critical Theory
Critical Theory
Financial Intermediaries
Financial Intermediaries
Co-Creation Theory
Co-Creation Theory
Naming and Shaming
Naming and Shaming
Reputational Discounting
Reputational Discounting
Ethics of Reputation Management
Ethics of Reputation Management
Corporate Political Reputation
Corporate Political Reputation
Political Positioning
Political Positioning
Brand Co-Creation Model
Brand Co-Creation Model
Reputation Repair
Reputation Repair
Organizational Culture
Organizational Culture
Workplace Performance
Workplace Performance
Reputation Formation
Reputation Formation
Reputational Dynamics
Reputational Dynamics
Environmental Performance
Environmental Performance
Disclosure
Disclosure
Cognitive Dissonance
Cognitive Dissonance
Reputation Stickiness
Reputation Stickiness
Revisionist History
Revisionist History
CEO Celebrity
CEO Celebrity
Corporate Celebrity
Corporate Celebrity
Stakeholder Orientation
Stakeholder Orientation
Indicators of Reputation (Outtakes)
Indicators of Reputation (Outtakes)
Earnings Restatements
Earnings Restatements
Corporate Identity
Corporate Identity
Corporate Histories
Corporate Histories
Global Compact
Global Compact
Middle East, Corporate Reputation in
Middle East, Corporate Reputation in
Organization-Public Relationships
Organization-Public Relationships
Regulatory Agencies
Regulatory Agencies
Rumor and Gossip
Rumor and Gossip
Organizational (Financial) Performance
Organizational (Financial) Performance
Social Theory
Social Theory
Reputational Commons
Reputational Commons
Social Accounting
Social Accounting
Reputation Management Problems
Reputation Management Problems
Reputation Continuity
Reputation Continuity
Reputational Criteria
Reputational Criteria
Media Reputation
Media Reputation
Corporate Communication Axioms
Corporate Communication Axioms
Postmodern Theory
Postmodern Theory
Paradoxes in Reputation Management
Paradoxes in Reputation Management
Whuffie
Whuffie
Balance Theory
Balance Theory
Ad hominem Argument
Ad hominem Argument
Character Assasinations
Character Assasinations
Strategic Silence
Strategic Silence
Network Theory
Network Theory
Communication Management
Communication Management
Brand Journalism
Brand Journalism
Reputation Crisis
Reputation Crisis
Actor Network Theory
Actor Network Theory
Expertise Building
Expertise Building
Reputation Capital
Reputation Capital
Collective Intentionality
Collective Intentionality
Institutional Theory
Institutional Theory
Agenda-Setting Theory
Agenda-Setting Theory
Corporate Agenda Setting
Corporate Agenda Setting
Media Relations
Media Relations
Brandjack
Brandjack
Accreditation
Accreditation
Corporate Communication
Corporate Communication
Reputation Risk
Reputation Risk
Reputational Spillovers
Reputational Spillovers
Ethos
Ethos
Coherence
Coherence
Corporate Public Figures
Corporate Public Figures
Publicity, Paradox of
Publicity, Paradox of
Resilience
Resilience
Guru Theory
Guru Theory
Reputation Cascades
Reputation Cascades
Issue Ownership Theory
Issue Ownership Theory
Corporate Identity
Corporate Identity
Organizational Wrongdoing
Organizational Wrongdoing
Partnerships and Alliances
Partnerships and Alliances
Management, Corporate Reputation
Management, Corporate Reputation
Venture Capital Reputation
Venture Capital Reputation
North America, Corporate Reputation in
North America, Corporate Reputation in
Audiences
Audiences
Constituents
Constituents
Markets
Markets
Publics
Publics
Stakeholders
Stakeholders
Users
Users
Complex Adaptive Systems
Complex Adaptive Systems
Journalism
Journalism
Media Effects Theory
Media Effects Theory
Organizational Character
Organizational Character
Guilt by Association
Guilt by Association
Sensemaking Theory
Sensemaking Theory
Feedback
Feedback
Messages
Messages
Noise
Noise
Stakeholder Theory
Stakeholder Theory
Third Party Endorsements
Third Party Endorsements
Reputational Penalty
Reputational Penalty
Reputation Gaps
Reputation Gaps
Thought Leadership
Thought Leadership
News Media
News Media
Organizational and Corporate Image
Organizational and Corporate Image
Co-Orientation Theory
Co-Orientation Theory
Agenda-Building Theory
Agenda-Building Theory
Best Practices
Best Practices
Channels
Channels
Brand Bully
Brand Bully
Meaning
Meaning
Organizational Health
Organizational Health
Reputation Council
Reputation Council
Prestige
Prestige
Public Esteem
Public Esteem
Strategic Aspirations
Strategic Aspirations
Rebranding
Rebranding
Reputation Renting
Reputation Renting
Action and Performance (Results)
Action and Performance (Results)
Organizational DNA
Organizational DNA
Simulacra and Simulations
Simulacra and Simulations
Polling
Polling
Reputation Change
Reputation Change
Africa, Corporate Reputation in
Africa, Corporate Reputation in
Research Methodology in Corporate Reputation
Research Methodology in Corporate Reputation
Reputation Orientation
Reputation Orientation
Return on Investment
Return on Investment
Codes of Conduct
Codes of Conduct
Issues Management
Issues Management
Organizational Integrity
Organizational Integrity
Signal Theory
Signal Theory
Distorted Images
Distorted Images
Reviews
May 2016 | 1048 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|---|---|---|
| Hardcover | 11/10/2019 | 9781483376516 | $435.00 |
| 180 Day Ebook | 25/10/2022 | 9781483376523 | $240.00 |
| Lifetime | 25/10/2022 | 9781483376523 | $348.00 |
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.
For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
Key features include:
- 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats
- Entries conclude with Cross-References and Further Readings to guide students to in-depth resources.
- Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas
- A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study.
- A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.
- A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies.
- The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Table Of Contents:
- Commercial and Political Speech
- Mediatizaton
- Edelman Trust Barometer
- Elaboration Likelihood Theory of Persuasion
- Information Processing
- Partnerships and Alliances
- Web Analytics
- Social Media
- Expectation Management
- Marketing
- Symbiotic Sustainability Model
- Theories of Corporate Reputation
- Attribution Theory
- Crisis Response Strategies
- Halo Effect
- Image Repair Theory
- Scandals, Crises, and Accidents
- Situational Theory of Crisis
- Velcro Effect
- Social Capital Theory
- Case Studies
- Product Performance
- Product Recalls and Public Safety
- Reputation Rankings
- Public Opinion
- Spiral of Silence Theory
- Corporate Diplomacy
- Business Journalism
- Listening
- Executive Leadership
- Leadership's Role in Reputation
- Strategic Alignment
- Use of Social Media in Crisis Situations
- Whistle Blowing
- Chaos Theory
- Complexity Theory
- Stakeholder Media
- Status
- Key Messages
- Message Integrity
- Small to Medium Sized Enterprises (SMEs)
- Startups, Corporate Reputation of
- Conformity and Differentiation
- At-Risk Populations
- Brand Orientation
- Mindful Learning
- Organizational Learning
- Organizational Renewal
- Neuroscience
- South America, Corporate Reputation in
- Benchmarking
- Multiple Reputations
- Apologia Theory
- Corporate Social Irresponsibility
- Integrated Marketing Communications
- Value
- Attitude Theory
- Expectancy Violation Theory
- Facework
- Interpersonal Communication
- Social Cognition Theory
- Social Exchange Theory
- Uncertainty Reduction Theory
- Corporate Social Responsibility, Company-Sponsored Events
- Rhetorical Theory
- Framing Theory
- Source Credibility
- Spokesperson
- Country-of-Origin Effects
- Objectives
- Strategic Inaction
- Rhetorical Profiling
- Names
- Message Design
- Corporate Advocacy
- Corporate Communication Law
- Defamation
- First Amendment
- Libel
- Litigation
- Media Law
- Slander
- Legal Sanctions
- Branch Identity
- Corporate Social Responsibility, Communication of
- Accountability
- Ethical Business Practice
- Anonymity and Privacy
- Big Fish in Little Ponds
- Network Analysis
- Social Construction of Reality
- Business History
- Corporate Sponsorships
- Autocommunication Theory
- Anticipatory Impression Management
- Excellence Theory
- Reasoned Action Theory
- Theory of Planned Behavior
- Organizational Effectiveness
- Strategy
- Organizational Identity
- Semantic Network Analysis
- Word of Mouth
- Transparency
- Innovation
- Identification Theory
- Curation
- Corporate Social Responsibility
- Legitimacy
- Organizational Demographics
- Social License to Operate
- Corporate Communication Policies
- Public Sector Reputation
- Moments of Truth
- Social Judgment Theory
- Corporate Social Performance
- Scales
- Corporate Political Activity
- Prominence
- Public Familiarity
- Cause-Related Marketing
- Conflict Management
- Corruption
- Ratings, Certifications, and Accreditations
- Apologies
- Timing
- Alignment Between Identity and Reputation
- Activist Campaigns
- Stigma
- Corporate Associations
- Upper Echelon Theory
- Engagement
- Public Relations
- Hypocrisy
- Asia, Corporate Reputation in
- Impression Management Theory
- Brand
- Trust
- Postcolonial Theory
- Communicatively Constituted Organization Theory (CCO)
- Advertising
- Authenticity
- Nonmarket Strategy
- Stereotypes
- Corporate Governance
- Field Theory
- Brand Communities
- Media Dependency Theory
- Reciprocity
- Systems Theory
- Information Intermediaries
- Reputation Monitoring
- Deviance, Organizational
- Capabilities
- Europe, Corporate Reputation in
- Justice
- Storytelling
- Categories
- Credit Rating
- Agency Theory
- Resource-Based Theory of the Firm
- Organization Development
- Credit Reporting
- Critical Theory
- Financial Intermediaries
- Co-Creation Theory
- Naming and Shaming
- Reputational Discounting
- Ethics of Reputation Management
- Corporate Political Reputation
- Political Positioning
- Brand Co-Creation Model
- Reputation Repair
- Organizational Culture
- Workplace Performance
- Reputation Formation
- Reputational Dynamics
- Environmental Performance
- Disclosure
- Cognitive Dissonance
- Reputation Stickiness
- Revisionist History
- CEO Celebrity
- Corporate Celebrity
- Stakeholder Orientation
- Indicators of Reputation (Outtakes)
- Earnings Restatements
- Corporate Identity
- Corporate Histories
- Global Compact
- Middle East, Corporate Reputation in
- Organization-Public Relationships
- Regulatory Agencies
- Rumor and Gossip
- Organizational (Financial) Performance
- Social Theory
- Reputational Commons
- Social Accounting
- Reputation Management Problems
- Reputation Continuity
- Reputational Criteria
- Media Reputation
- Corporate Communication Axioms
- Postmodern Theory
- Paradoxes in Reputation Management
- Whuffie
- Balance Theory
- Ad hominem Argument
- Character Assasinations
- Strategic Silence
- Network Theory
- Communication Management
- Brand Journalism
- Reputation Crisis
- Actor Network Theory
- Expertise Building
- Reputation Capital
- Collective Intentionality
- Institutional Theory
- Agenda-Setting Theory
- Corporate Agenda Setting
- Media Relations
- Brandjack
- Accreditation
- Corporate Communication
- Reputation Risk
- Reputational Spillovers
- Ethos
- Coherence
- Corporate Public Figures
- Publicity, Paradox of
- Resilience
- Guru Theory
- Reputation Cascades
- Issue Ownership Theory
- Corporate Identity
- Organizational Wrongdoing
- Partnerships and Alliances
- Management, Corporate Reputation
- Venture Capital Reputation
- North America, Corporate Reputation in
- Audiences
- Constituents
- Markets
- Publics
- Stakeholders
- Users
- Complex Adaptive Systems
- Journalism
- Media Effects Theory
- Organizational Character
- Guilt by Association
- Sensemaking Theory
- Feedback
- Messages
- Noise
- Stakeholder Theory
- Third Party Endorsements
- Reputational Penalty
- Reputation Gaps
- Thought Leadership
- News Media
- Organizational and Corporate Image
- Co-Orientation Theory
- Agenda-Building Theory
- Best Practices
- Channels
- Brand Bully
- Meaning
- Organizational Health
- Reputation Council
- Prestige
- Public Esteem
- Strategic Aspirations
- Rebranding
- Reputation Renting
- Action and Performance (Results)
- Organizational DNA
- Simulacra and Simulations
- Polling
- Reputation Change
- Africa, Corporate Reputation in
- Research Methodology in Corporate Reputation
- Reputation Orientation
- Return on Investment
- Codes of Conduct
- Issues Management
- Organizational Integrity
- Signal Theory
- Distorted Images
Recent Product Reviews:
"With the increasing public interest in corporate reputation, this new two-volume work is an appropriate resource for specialists as well as non-experts across an array of industries. Students in programs of management, marketing, organizational communication, advertising and public relations, leadership, and business ethics will find this a useful introduction to the concerns of organizational studies and reputation...This well-organized and conceived reference source, with its detailed 50-page index in volume 2, is suited for libraries of all types that support business programs or serve business communities...Summing Up: Highly recommended. All libraries. All levels."
L. Kong, California State University
"These days announcements of corporate scandal, consumer fraud, and celebrity bad behavior are quickly and widely broadcast via social media outlets and newsfeeds and may justifiably wreak havoc on the reputations of those companies and individuals involved. The SAGE Encyclopedia of Corporate Reputation edited by Craig E. Carroll (Ph.D., University of Texas at Austin) is both a timely and authoritative reference work...Highly recommended for academic as well as other large research and corporate libraries."
Colleen Seale
"clearly written and easy to read... guide to a growing academic area."
T. Gilson, College of Charleston