Mobile and Social Media Journalism
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Go to College Publishing WebsiteDescription
Book Winner of the 2017-2018 Park Writing Award
A Practical Guide for Multimedia Journalism
Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.
In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.
Contents
PREFACE
PREFACE
ACKNOWLEDGMENTS
- CHAPTER 1 Forces at the Gate: An Active Audience
- TECHNOLOGY AND JOURNALISM
- CHANGING ROLE OF THE AUDIENCE
- IMPACT ON JOURNALISTS
- CHECKLIST
- CHAPTER 2 Managing Change: The Mobile-First Newsroom
- MOBILE-FIRST MINDSET
- ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
- NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
- CHECKLIST
- CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
- SOCIAL MEDIA BRANDING AND JOURNALISM
- DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
- BUILDING A SOCIAL MEDIA BRAND
- CHECKLIST
- CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
- SPEAKING THE LANGUAGE: THE BASICS
- SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
- CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
- CHECKLIST
- CHAPTER 5 From The Field: The Mobile Journalist
- DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
- WORKING REMOTELY
- CHECKLIST
- CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
- WHAT DO I POST WHILE REPORTING?
- CHECKLIST
- IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
- CHECKLIST
- CHAPTER 7 Social Media Ethics And Policies
- NEW ETHICAL DILEMMAS
- CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
- NEWSROOM SOCIAL MEDIA POLICIES
- CHECKLIST
- CHAPTER 8 Mobile and Social Media in Your Career
- QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
- MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
- FINDING JOB AND INTERNSHIP LEADS
- BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
- CHECKLIST
NOTES
NOTES
INDEX
INDEX
ABOUT THE AUTHOR
ABOUT THE AUTHOR
Description
Book Winner of the 2017-2018 Park Writing Award
A Practical Guide for Multimedia Journalism
Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.
In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.
Contents
PREFACE
PREFACE
ACKNOWLEDGMENTS
- CHAPTER 1 Forces at the Gate: An Active Audience
- TECHNOLOGY AND JOURNALISM
- CHANGING ROLE OF THE AUDIENCE
- IMPACT ON JOURNALISTS
- CHECKLIST
- CHAPTER 2 Managing Change: The Mobile-First Newsroom
- MOBILE-FIRST MINDSET
- ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
- NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
- CHECKLIST
- CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
- SOCIAL MEDIA BRANDING AND JOURNALISM
- DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
- BUILDING A SOCIAL MEDIA BRAND
- CHECKLIST
- CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
- SPEAKING THE LANGUAGE: THE BASICS
- SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
- CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
- CHECKLIST
- CHAPTER 5 From The Field: The Mobile Journalist
- DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
- WORKING REMOTELY
- CHECKLIST
- CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
- WHAT DO I POST WHILE REPORTING?
- CHECKLIST
- IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
- CHECKLIST
- CHAPTER 7 Social Media Ethics And Policies
- NEW ETHICAL DILEMMAS
- CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
- NEWSROOM SOCIAL MEDIA POLICIES
- CHECKLIST
- CHAPTER 8 Mobile and Social Media in Your Career
- QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
- MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
- FINDING JOB AND INTERNSHIP LEADS
- BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
- CHECKLIST
NOTES
NOTES
INDEX
INDEX
ABOUT THE AUTHOR
ABOUT THE AUTHOR
Reviews
July 2017 | 216 pages | CQ Press
| Format | Published Date | ISBN | Price |
|---|
Book Winner of the 2017-2018 Park Writing Award
A Practical Guide for Multimedia Journalism
Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.
In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.
Table Of Contents:
- PREFACE
- ACKNOWLEDGMENTS
- CHAPTER 1 Forces at the Gate: An Active Audience
- TECHNOLOGY AND JOURNALISM
- CHANGING ROLE OF THE AUDIENCE
- IMPACT ON JOURNALISTS
- CHECKLIST
- CHAPTER 2 Managing Change: The Mobile-First Newsroom
- MOBILE-FIRST MINDSET
- ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
- NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
- CHECKLIST
- CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
- SOCIAL MEDIA BRANDING AND JOURNALISM
- DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
- BUILDING A SOCIAL MEDIA BRAND
- CHECKLIST
- CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
- SPEAKING THE LANGUAGE: THE BASICS
- SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
- CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
- CHECKLIST
- CHAPTER 5 From The Field: The Mobile Journalist
- DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
- WORKING REMOTELY
- CHECKLIST
- CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
- WHAT DO I POST WHILE REPORTING?
- CHECKLIST
- IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
- CHECKLIST
- CHAPTER 7 Social Media Ethics And Policies
- NEW ETHICAL DILEMMAS
- CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
- NEWSROOM SOCIAL MEDIA POLICIES
- CHECKLIST
- CHAPTER 8 Mobile and Social Media in Your Career
- QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
- MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
- FINDING JOB AND INTERNSHIP LEADS
- BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
- CHECKLIST
- NOTES
- INDEX
- ABOUT THE AUTHOR