Mobile and Social Media Journalism

A Practical Guide
First Edition
Anthony C. Adornato - Syracuse University, USA
Mobile and Social Media Journalism
July 2017 | 216 pages | CQ Press
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Description

Book Winner of the 2017-2018 Park Writing Award

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.

 



Contents

PREFACE

PREFACE

ACKNOWLEDGMENTS

  • CHAPTER 1 Forces at the Gate: An Active Audience
  • TECHNOLOGY AND JOURNALISM
  • CHANGING ROLE OF THE AUDIENCE
  • IMPACT ON JOURNALISTS
  • CHECKLIST
  • CHAPTER 2 Managing Change: The Mobile-First Newsroom
  • MOBILE-FIRST MINDSET
  • ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
  • NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
  • CHECKLIST
  • CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
  • SOCIAL MEDIA BRANDING AND JOURNALISM
  • DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
  • BUILDING A SOCIAL MEDIA BRAND
  • CHECKLIST
  • CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
  • SPEAKING THE LANGUAGE: THE BASICS
  • SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
  • CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
  • CHECKLIST
  • CHAPTER 5 From The Field: The Mobile Journalist
  • DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
  • WORKING REMOTELY
  • CHECKLIST
  • CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
  • WHAT DO I POST WHILE REPORTING?
  • CHECKLIST
  • IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
  • CHECKLIST
  • CHAPTER 7 Social Media Ethics And Policies
  • NEW ETHICAL DILEMMAS
  • CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
  • NEWSROOM SOCIAL MEDIA POLICIES
  • CHECKLIST
  • CHAPTER 8 Mobile and Social Media in Your Career
  • QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
  • MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
  • FINDING JOB AND INTERNSHIP LEADS
  • BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
  • CHECKLIST

NOTES

NOTES

INDEX

INDEX

ABOUT THE AUTHOR

ABOUT THE AUTHOR

Description

Book Winner of the 2017-2018 Park Writing Award

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.

 



Contents

PREFACE

PREFACE

ACKNOWLEDGMENTS

  • CHAPTER 1 Forces at the Gate: An Active Audience
  • TECHNOLOGY AND JOURNALISM
  • CHANGING ROLE OF THE AUDIENCE
  • IMPACT ON JOURNALISTS
  • CHECKLIST
  • CHAPTER 2 Managing Change: The Mobile-First Newsroom
  • MOBILE-FIRST MINDSET
  • ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
  • NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
  • CHECKLIST
  • CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
  • SOCIAL MEDIA BRANDING AND JOURNALISM
  • DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
  • BUILDING A SOCIAL MEDIA BRAND
  • CHECKLIST
  • CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
  • SPEAKING THE LANGUAGE: THE BASICS
  • SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
  • CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
  • CHECKLIST
  • CHAPTER 5 From The Field: The Mobile Journalist
  • DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
  • WORKING REMOTELY
  • CHECKLIST
  • CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
  • WHAT DO I POST WHILE REPORTING?
  • CHECKLIST
  • IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
  • CHECKLIST
  • CHAPTER 7 Social Media Ethics And Policies
  • NEW ETHICAL DILEMMAS
  • CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
  • NEWSROOM SOCIAL MEDIA POLICIES
  • CHECKLIST
  • CHAPTER 8 Mobile and Social Media in Your Career
  • QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
  • MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
  • FINDING JOB AND INTERNSHIP LEADS
  • BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
  • CHECKLIST

NOTES

NOTES

INDEX

INDEX

ABOUT THE AUTHOR

ABOUT THE AUTHOR

SAGE Publishing Logo

Mobile and Social Media Journalism

A Practical Guide


July 2017 | 216 pages | CQ Press

Format Published Date ISBN Price

Book Winner of the 2017-2018 Park Writing Award

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.

 




Table Of Contents:

  • PREFACE
  • ACKNOWLEDGMENTS
  • CHAPTER 1 Forces at the Gate: An Active Audience
  • TECHNOLOGY AND JOURNALISM
  • CHANGING ROLE OF THE AUDIENCE
  • IMPACT ON JOURNALISTS
  • CHECKLIST
  • CHAPTER 2 Managing Change: The Mobile-First Newsroom
  • MOBILE-FIRST MINDSET
  • ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
  • NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
  • CHECKLIST
  • CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
  • SOCIAL MEDIA BRANDING AND JOURNALISM
  • DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
  • BUILDING A SOCIAL MEDIA BRAND
  • CHECKLIST
  • CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
  • SPEAKING THE LANGUAGE: THE BASICS
  • SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
  • CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
  • CHECKLIST
  • CHAPTER 5 From The Field: The Mobile Journalist
  • DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
  • WORKING REMOTELY
  • CHECKLIST
  • CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
  • WHAT DO I POST WHILE REPORTING?
  • CHECKLIST
  • IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
  • CHECKLIST
  • CHAPTER 7 Social Media Ethics And Policies
  • NEW ETHICAL DILEMMAS
  • CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
  • NEWSROOM SOCIAL MEDIA POLICIES
  • CHECKLIST
  • CHAPTER 8 Mobile and Social Media in Your Career
  • QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
  • MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
  • FINDING JOB AND INTERNSHIP LEADS
  • BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
  • CHECKLIST
  • NOTES
  • INDEX
  • ABOUT THE AUTHOR

Recent Product Reviews:

“This textbook is an exceptional guide that helps students understand and apply the concepts of utilizing social media to one’s advantage in the news business.”
Dante Mozie, South Carolina State University
“This is the most useful and up-to-date text I’ve found to teach students how to incorporate social media into their reporting — and not just to incorporate it, but to consider the needs of online platforms first. This book clearly explains why and how social media has become indispensable to journalists, and it provides invaluable instructions for students in using the different platforms both professionally and ethically.”
Sara Baker Netzley, Bradley University
"Informative and comprehensive, but like having a conversation with a respected friend!”
Melissa Dodd, University of Central Florida’s Nicholson School of Communication
“Good introduction to the technology of communication, associated roles, and specialized writing.”
G. De Blasio, Northern Kentucky University
“It’s a useful book that will help students to think about producing journalism in a social media environment.”
Myles Ethan Lascity, Chestnut Hill College

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