Ordinary People and the Media
December 2009 | 200 pages | Sage UK
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ISBN: 9781446244265
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Description

"An outstanding intervention in contemporary debates about the emancipatory potential of the new media landscape. While "power to the people" may be the rallying cry in an age of blogging, Web 2.0 interactivity, and reality TV, Turner cautions against confusing the "demotic" with democracy...Ordinary People and the Media is required reading for students and scholars navigating the shifting terrain of media and cultural studies."
 Serra Tinic, University of Alberta, Canada

The 'demotic turn' is a term coined by Graeme Turner to describe the increasing visibility of the 'ordinary person' in the media today.

In this dynamic and insightful book he explores the 'whys' and 'hows' of the 'everyday' individual's willingness to turn themselves into media content through:

  • Celebrity culture
  • Reality TV
  • DIY websites
  • Talk radio
  • User-generated materials online

Analyzing the pervasiveness of celebrity culture, this book further develops the idea of the demotic turn as a means of examining the common elements in a range of 'hot spots' within media and cultural studies today.

Refuting the proposition that the demotic turn necessarily carries with it a democratizing politics, this book examines its political and cultural function in media production and consumption across many fields - including print and electronic news, current affairs journalism, and citizen and online journalism.

It examines these fields in order to outline a structural shift in what the western media has been doing lately, and to suggest that these media activities represent something much more fundamental than contemporary media fashion.

Contents

Introduction: The Demotic Turn

Introduction: The Demotic Turn

Ordinary People: Celebrity, tabloid culture and the function of the media

Ordinary People: Celebrity, tabloid culture and the function of the media

Reality TV and the construction of cultural identities

Reality TV and the construction of cultural identities

Redefining Journalism: Citizen journalism, blogs and the rise of opinion

Redefining Journalism: Citizen journalism, blogs and the rise of opinion

Talk radio, populism and the demotic voice

Talk radio, populism and the demotic voice

Revenge of the nerds: User-generated content online

Revenge of the nerds: User-generated content online

The Age of Entertainment: Media and cultural consumption today

The Age of Entertainment: Media and cultural consumption today

Additional materials

Description

"An outstanding intervention in contemporary debates about the emancipatory potential of the new media landscape. While "power to the people" may be the rallying cry in an age of blogging, Web 2.0 interactivity, and reality TV, Turner cautions against confusing the "demotic" with democracy...Ordinary People and the Media is required reading for students and scholars navigating the shifting terrain of media and cultural studies."
 Serra Tinic, University of Alberta, Canada

The 'demotic turn' is a term coined by Graeme Turner to describe the increasing visibility of the 'ordinary person' in the media today.

In this dynamic and insightful book he explores the 'whys' and 'hows' of the 'everyday' individual's willingness to turn themselves into media content through:

  • Celebrity culture
  • Reality TV
  • DIY websites
  • Talk radio
  • User-generated materials online

Analyzing the pervasiveness of celebrity culture, this book further develops the idea of the demotic turn as a means of examining the common elements in a range of 'hot spots' within media and cultural studies today.

Refuting the proposition that the demotic turn necessarily carries with it a democratizing politics, this book examines its political and cultural function in media production and consumption across many fields - including print and electronic news, current affairs journalism, and citizen and online journalism.

It examines these fields in order to outline a structural shift in what the western media has been doing lately, and to suggest that these media activities represent something much more fundamental than contemporary media fashion.

Contents

Introduction: The Demotic Turn

Introduction: The Demotic Turn

Ordinary People: Celebrity, tabloid culture and the function of the media

Ordinary People: Celebrity, tabloid culture and the function of the media

Reality TV and the construction of cultural identities

Reality TV and the construction of cultural identities

Redefining Journalism: Citizen journalism, blogs and the rise of opinion

Redefining Journalism: Citizen journalism, blogs and the rise of opinion

Talk radio, populism and the demotic voice

Talk radio, populism and the demotic voice

Revenge of the nerds: User-generated content online

Revenge of the nerds: User-generated content online

The Age of Entertainment: Media and cultural consumption today

The Age of Entertainment: Media and cultural consumption today

Additional materials

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Ordinary People and the Media

The Demotic Turn


December 2009 | 200 pages | Sage UK

Format Published Date ISBN Price
Hardcover 31/03/2026 9781848601666 $227.00
Paperback 31/03/2026 9781848601673 $122.00
Lifetime 28/03/2023 9781446244265 $110.00
180 Day Ebook 28/03/2023 9781446244265 $76.00

"An outstanding intervention in contemporary debates about the emancipatory potential of the new media landscape. While "power to the people" may be the rallying cry in an age of blogging, Web 2.0 interactivity, and reality TV, Turner cautions against confusing the "demotic" with democracy...Ordinary People and the Media is required reading for students and scholars navigating the shifting terrain of media and cultural studies."
 Serra Tinic, University of Alberta, Canada

The 'demotic turn' is a term coined by Graeme Turner to describe the increasing visibility of the 'ordinary person' in the media today.

In this dynamic and insightful book he explores the 'whys' and 'hows' of the 'everyday' individual's willingness to turn themselves into media content through:

  • Celebrity culture
  • Reality TV
  • DIY websites
  • Talk radio
  • User-generated materials online

Analyzing the pervasiveness of celebrity culture, this book further develops the idea of the demotic turn as a means of examining the common elements in a range of 'hot spots' within media and cultural studies today.

Refuting the proposition that the demotic turn necessarily carries with it a democratizing politics, this book examines its political and cultural function in media production and consumption across many fields - including print and electronic news, current affairs journalism, and citizen and online journalism.

It examines these fields in order to outline a structural shift in what the western media has been doing lately, and to suggest that these media activities represent something much more fundamental than contemporary media fashion.


Table Of Contents:

  • Introduction: The Demotic Turn
  • Ordinary People: Celebrity, tabloid culture and the function of the media
  • Reality TV and the construction of cultural identities
  • Redefining Journalism: Citizen journalism, blogs and the rise of opinion
  • Talk radio, populism and the demotic voice
  • Revenge of the nerds: User-generated content online
  • The Age of Entertainment: Media and cultural consumption today

Recent Product Reviews:

Examines rigorously perhaps the most important debate within TV Studies... Smartly and engagingly written, this book draws on Turner's extensive work in this area to show how thinking about ordinary people and media offers valuable insights into areas such as globalisation, media industries, participation, representation, cultural politics and technology Brett MillsUniversity of East Anglia An outstanding intervention in contemporary debates about the emancipatory potential of the new media landscape. While "power to the people" may be the rallying cry in an age of blogging, Web 2.0 interactivity, and reality TV, Turner cautions against confusing the "demotic" with democracy. His deft analysis of how the media industries profit from the promotion of individualism and the "ordinary" compels us to revisit fundamental questions of power, identity, and community. Ordinary People and the Media is required reading for students and scholars navigating the shifting terrain of media and cultural studiesSerra TinicUniversity of Alberta Graeme Turner is one of the most interesting and thoughtful writers in the field of media and cultural studies. Ordinary People and the Media is a book full of perceptive ideas and critical insights. Starting from the recognition that there has never been a time when so many ordinary people have been so visible in the media, Turner explores what this means for ordinary people, the media, and media and cultural analysis. This is a wonderful book that should be read by all serious students of contemporary media and cultureJohn StoreyDirector of the Centre for Research in Media and Cultural Studies, University of Sunderland Graeme Turner takes a balanced and exceptionally reasonable approach to assessing the strengths and weaknesses of the demotic turn in cultural studiesJim McGuiganLoughborough University
C. Sterling, George Washington University
Examines rigorously perhaps the most important debate within TV Studies... Smartly and engagingly written, this book draws on Turner's extensive work in this area to show how thinking about ordinary people and media offers valuable insights into areas such as globalisation, media industries, participation, representation, cultural politics and technology Brett MillsUniversity of East Anglia An outstanding intervention in contemporary debates about the emancipatory potential of the new media landscape. While "power to the people" may be the rallying cry in an age of blogging, Web 2.0 interactivity, and reality TV, Turner cautions against confusing the "demotic" with democracy. His deft analysis of how the media industries profit from the promotion of individualism and the "ordinary" compels us to revisit fundamental questions of power, identity, and community. Ordinary People and the Media is required reading for students and scholars navigating the shifting terrain of media and cultural studiesSerra TinicUniversity of Alberta Graeme Turner is one of the most interesting and thoughtful writers in the field of media and cultural studies. Ordinary People and the Media is a book full of perceptive ideas and critical insights. Starting from the recognition that there has never been a time when so many ordinary people have been so visible in the media, Turner explores what this means for ordinary people, the media, and media and cultural analysis. This is a wonderful book that should be read by all serious students of contemporary media and cultureJohn StoreyDirector of the Centre for Research in Media and Cultural Studies, University of Sunderland Graeme Turner takes a balanced and exceptionally reasonable approach to assessing the strengths and weaknesses of the demotic turn in cultural studiesJim McGuiganLoughborough University Graeme Turner’s fine book Ordinary People and the Media explores the structural shifts in western media that have given ordinary people extraordinary visibility as/in media content...Turner’s book will find a home on student reading lists for courses dealing in media and cultural studies, journalism, cultural sociology, and the like. It also strikes me that this book has particular purchase for anyone interested in knowing more about relations between media and democracy. Turner’s analysis of the media’s demotic turn expands our critical understanding of how the unprecedented participation of ordinary people in the media may look somehow democratic by virtue that ordinary folk are there, filling in the media content, taking part, having a voice. But it is an illusion. This exploration of the media’s demotic turn reveals the power of media elites remains pretty much intactParticipations: Online Journal of Audience & Reception Studies

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