The Astonishing Power of Storytelling

Leading, Teaching, and Transforming in a New Way
First Edition
Robert John Garmston - Co-Developer, Cognitive Coaching and Adaptive Schools
The Astonishing Power of Storytelling
August 2018 | 240 pages | Corwin
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ISBN: 9781506386386
Available from January 0001

Description

Visit this page to access a Study Companion for the book. 

Master the secret to engaging any audience—from to colleagues, to conference rooms

 

Everyone loves a good story. More than entertainment, well-told stories captivate listeners and motivate action. In this guidebook, Robert J. Garmston shows you how to leverage the power of storytelling to engage and persuade students, colleagues, and all other audiences.

 

Written in Garmston’s warm and conversational style and featuring current cognitive neuroscience research, the book includes:

  • Detailed breakdowns of the essential elements all great stories share, and templates for creating yours
  • Tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, and popular media
  • A guide to effective story delivery, including optimized vocal inflection and body language

 

Becoming a better storyteller will make you a more effective communicator and educator. Get started today with The Astonishing Power of Storytelling.


Contents

Preface

Preface

Acknowledgments

Acknowledgments

About the Author and Illustrator

About the Author and Illustrator

PART I: WHY STORIES WORK

  • 1. Why Tell Stories
  • Communication Suffocation
  • Leading Through Narrative
  • Watch A Story Being Told
  • How Storytelling Began
  • 2. The Neuroscience of Narrative
  • Story Worth Watching
  • Stories Arouse Cooperative Instincts
  • $$$ The Million-Dollar Story
  • Desired-State Stories

PART II: FIND, DESIGN, AND DELIVER YOUR STORY

  • 3. Finding Personal Stories
  • Story Categories
  • Locating Personal Story Material
  • Stories About Your Organization
  • Finding Your Personal Stories
  • 4. Other Story Sources
  • Six Story Sources
  • Biographies
  • Films and Television
  • Histories
  • Literature
  • Stories Unique to a Particular Culture
  • Two Stories Worth Watching
  • Metaphor Stories
  • 5. Why Are Metaphors Important?
  • How Metaphors Are Processed
  • Right Hemisphere Engagement
  • Four Uses of Metaphor
  • Teach Concepts
  • Generate Ideas
  • Empower
  • Go Beyond Logic
  • Subtexts of Metaphor
  • 6. Desirable Story Features
  • Engaging Openings
  • Have a Beginning, Middle, and End
  • Use Present Tense
  • Use Sensory Images
  • Include Tensions
  • Embed Conflict
  • Create Voices
  • Use Memorable Closings
  • Seven Steps to Preparing a New Story
  • 7. Delivering Your Story
  • Animation
  • Stand Like You Are Credible
  • Centering
  • Vocal Variety
  • Intentional Movement
  • Story Worth Watching
  • Use Questions to Invite the Audience In

PART III: CHANGING BEHAVIORS WITH STORY

  • 8. Promote Change: Story Structure and Examples
  • Desired State
  • Resistance
  • Applying the Desired-State Map: Three Examples
  • 1. Shouting at a Parent
  • 2. Bear in the Cage
  • 3. A Strong, Yet Delicate Rose
  • Presume Positive Intentions
  • 9. Meet Groups Where They Are
  • Pacing
  • Indirect Suggestions
  • What Listeners Experience
  • 10. Design for the Intuitive Mind
  • Invoking Receptivity
  • Beyond Waking Awareness
  • Story Elements for Subliminal Processes
  • Pacing
  • Misdirection
  • Artfully Vague Language
  • Tensions
  • Indirect Suggestions
  • 11. How Two Stories Changed Behaviors
  • General Components of a Well-Formed Story
  • Factual Specificity
  • Presentation Congruity
  • Audience Appropriateness
  • Elicits Empathy
  • Contains Submerged Moral or Point of View
  • Creates Internal Representations
  • Bypasses Protective Filters
  • Parallels the Audience’s Situation
  • Lingers on Point of Irresolution
  • Marks Embedded Commands
  • Offers Resolutions
  • 12. In Conclusion

Story Catalog

  • Organizing the Stories
  • Shifting Perceptions
  • Inviting Learning
  • Inspiring Action
  • Seeking Desired States

Guide to Story Locations

Guide to Story Locations

APPENDIX

  • Worksheet 1: Metaphor Subtexts
  • Worksheet 2: Anatomy of Desired-State Stories
  • Worksheet 3: Constructing a Desired-State Story
  • Poetry Referenced in the Preface

Storytelling Study Companion

Storytelling Study Companion

References

References

Index

Index

Description

Visit this page to access a Study Companion for the book. 

Master the secret to engaging any audience—from to colleagues, to conference rooms

 

Everyone loves a good story. More than entertainment, well-told stories captivate listeners and motivate action. In this guidebook, Robert J. Garmston shows you how to leverage the power of storytelling to engage and persuade students, colleagues, and all other audiences.

 

Written in Garmston’s warm and conversational style and featuring current cognitive neuroscience research, the book includes:

  • Detailed breakdowns of the essential elements all great stories share, and templates for creating yours
  • Tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, and popular media
  • A guide to effective story delivery, including optimized vocal inflection and body language

 

Becoming a better storyteller will make you a more effective communicator and educator. Get started today with The Astonishing Power of Storytelling.


Contents

Preface

Preface

Acknowledgments

Acknowledgments

About the Author and Illustrator

About the Author and Illustrator

PART I: WHY STORIES WORK

  • 1. Why Tell Stories
  • Communication Suffocation
  • Leading Through Narrative
  • Watch A Story Being Told
  • How Storytelling Began
  • 2. The Neuroscience of Narrative
  • Story Worth Watching
  • Stories Arouse Cooperative Instincts
  • $$$ The Million-Dollar Story
  • Desired-State Stories

PART II: FIND, DESIGN, AND DELIVER YOUR STORY

  • 3. Finding Personal Stories
  • Story Categories
  • Locating Personal Story Material
  • Stories About Your Organization
  • Finding Your Personal Stories
  • 4. Other Story Sources
  • Six Story Sources
  • Biographies
  • Films and Television
  • Histories
  • Literature
  • Stories Unique to a Particular Culture
  • Two Stories Worth Watching
  • Metaphor Stories
  • 5. Why Are Metaphors Important?
  • How Metaphors Are Processed
  • Right Hemisphere Engagement
  • Four Uses of Metaphor
  • Teach Concepts
  • Generate Ideas
  • Empower
  • Go Beyond Logic
  • Subtexts of Metaphor
  • 6. Desirable Story Features
  • Engaging Openings
  • Have a Beginning, Middle, and End
  • Use Present Tense
  • Use Sensory Images
  • Include Tensions
  • Embed Conflict
  • Create Voices
  • Use Memorable Closings
  • Seven Steps to Preparing a New Story
  • 7. Delivering Your Story
  • Animation
  • Stand Like You Are Credible
  • Centering
  • Vocal Variety
  • Intentional Movement
  • Story Worth Watching
  • Use Questions to Invite the Audience In

PART III: CHANGING BEHAVIORS WITH STORY

  • 8. Promote Change: Story Structure and Examples
  • Desired State
  • Resistance
  • Applying the Desired-State Map: Three Examples
  • 1. Shouting at a Parent
  • 2. Bear in the Cage
  • 3. A Strong, Yet Delicate Rose
  • Presume Positive Intentions
  • 9. Meet Groups Where They Are
  • Pacing
  • Indirect Suggestions
  • What Listeners Experience
  • 10. Design for the Intuitive Mind
  • Invoking Receptivity
  • Beyond Waking Awareness
  • Story Elements for Subliminal Processes
  • Pacing
  • Misdirection
  • Artfully Vague Language
  • Tensions
  • Indirect Suggestions
  • 11. How Two Stories Changed Behaviors
  • General Components of a Well-Formed Story
  • Factual Specificity
  • Presentation Congruity
  • Audience Appropriateness
  • Elicits Empathy
  • Contains Submerged Moral or Point of View
  • Creates Internal Representations
  • Bypasses Protective Filters
  • Parallels the Audience’s Situation
  • Lingers on Point of Irresolution
  • Marks Embedded Commands
  • Offers Resolutions
  • 12. In Conclusion

Story Catalog

  • Organizing the Stories
  • Shifting Perceptions
  • Inviting Learning
  • Inspiring Action
  • Seeking Desired States

Guide to Story Locations

Guide to Story Locations

APPENDIX

  • Worksheet 1: Metaphor Subtexts
  • Worksheet 2: Anatomy of Desired-State Stories
  • Worksheet 3: Constructing a Desired-State Story
  • Poetry Referenced in the Preface

Storytelling Study Companion

Storytelling Study Companion

References

References

Index

Index

SAGE Publishing Logo

The Astonishing Power of Storytelling

Leading, Teaching, and Transforming in a New Way


August 2018 | 240 pages | Corwin

Format Published Date ISBN Price
Lifetime 01/02/2026 9781506386386 $35.00

Visit this page to access a Study Companion for the book. 

Master the secret to engaging any audience—from to colleagues, to conference rooms

 

Everyone loves a good story. More than entertainment, well-told stories captivate listeners and motivate action. In this guidebook, Robert J. Garmston shows you how to leverage the power of storytelling to engage and persuade students, colleagues, and all other audiences.

 

Written in Garmston’s warm and conversational style and featuring current cognitive neuroscience research, the book includes:

  • Detailed breakdowns of the essential elements all great stories share, and templates for creating yours
  • Tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, and popular media
  • A guide to effective story delivery, including optimized vocal inflection and body language

 

Becoming a better storyteller will make you a more effective communicator and educator. Get started today with The Astonishing Power of Storytelling.



Table Of Contents:

  • Preface
  • Acknowledgments
  • About the Author and Illustrator
  • PART I: WHY STORIES WORK
  • 1. Why Tell Stories
  • Communication Suffocation
  • Leading Through Narrative
  • Watch A Story Being Told
  • How Storytelling Began
  • 2. The Neuroscience of Narrative
  • Story Worth Watching
  • Stories Arouse Cooperative Instincts
  • $$$ The Million-Dollar Story
  • Desired-State Stories
  • PART II: FIND, DESIGN, AND DELIVER YOUR STORY
  • 3. Finding Personal Stories
  • Story Categories
  • Locating Personal Story Material
  • Stories About Your Organization
  • Finding Your Personal Stories
  • 4. Other Story Sources
  • Six Story Sources
  • Biographies
  • Films and Television
  • Histories
  • Literature
  • Stories Unique to a Particular Culture
  • Two Stories Worth Watching
  • Metaphor Stories
  • 5. Why Are Metaphors Important?
  • How Metaphors Are Processed
  • Right Hemisphere Engagement
  • Four Uses of Metaphor
  • Teach Concepts
  • Generate Ideas
  • Empower
  • Go Beyond Logic
  • Subtexts of Metaphor
  • 6. Desirable Story Features
  • Engaging Openings
  • Have a Beginning, Middle, and End
  • Use Present Tense
  • Use Sensory Images
  • Include Tensions
  • Embed Conflict
  • Create Voices
  • Use Memorable Closings
  • Seven Steps to Preparing a New Story
  • 7. Delivering Your Story
  • Animation
  • Stand Like You Are Credible
  • Centering
  • Vocal Variety
  • Intentional Movement
  • Story Worth Watching
  • Use Questions to Invite the Audience In
  • PART III: CHANGING BEHAVIORS WITH STORY
  • 8. Promote Change: Story Structure and Examples
  • Desired State
  • Resistance
  • Applying the Desired-State Map: Three Examples
  • 1. Shouting at a Parent
  • 2. Bear in the Cage
  • 3. A Strong, Yet Delicate Rose
  • Presume Positive Intentions
  • 9. Meet Groups Where They Are
  • Pacing
  • Indirect Suggestions
  • What Listeners Experience
  • 10. Design for the Intuitive Mind
  • Invoking Receptivity
  • Beyond Waking Awareness
  • Story Elements for Subliminal Processes
  • Pacing
  • Misdirection
  • Artfully Vague Language
  • Tensions
  • Indirect Suggestions
  • 11. How Two Stories Changed Behaviors
  • General Components of a Well-Formed Story
  • Factual Specificity
  • Presentation Congruity
  • Audience Appropriateness
  • Elicits Empathy
  • Contains Submerged Moral or Point of View
  • Creates Internal Representations
  • Bypasses Protective Filters
  • Parallels the Audience’s Situation
  • Lingers on Point of Irresolution
  • Marks Embedded Commands
  • Offers Resolutions
  • 12. In Conclusion
  • Story Catalog
  • Organizing the Stories
  • Shifting Perceptions
  • Inviting Learning
  • Inspiring Action
  • Seeking Desired States
  • Guide to Story Locations
  • APPENDIX
  • Worksheet 1: Metaphor Subtexts
  • Worksheet 2: Anatomy of Desired-State Stories
  • Worksheet 3: Constructing a Desired-State Story
  • Poetry Referenced in the Preface
  • Storytelling Study Companion
  • References
  • Index

Recent Product Reviews:

From this point forward, this book will be one of those cherished friends I keep on my nightstand and pack during long travel journeys. I encourage every educator to give yourself the gift of The Astonishing Power of Storytelling – it will have a profound impact on your personal and professional journey.
Stephanie Hirsh, Director of Learning Forward, Learning Forward
You will never find a more insightful book on the nature and power of storytelling as leadership. This book will stir your emotions, inform you, and inspire you to rethink how you lead. It will then guide you to become a better storyteller by helping you ‘shift perceptions, invite learning, inspire action, and seek a new desired state' in your local context. A unique and inspiring leadership book.
Michael Fullan, Professor Emeritus, Ontario Institute for Studies in Education – University of Toronto, Ontario Institute for Studies in Education – University of Toronto
Bob Garmston captures the science and the magic of stories as essential tools for leading, collaborating, communicating, and connecting, showing how and why leading through story is vital in our complex world. This book is a must read for education leaders of all kinds—principals, central office leaders, facilitators, and all who want to support the growth of others in powerful ways.
Ellie Drago-Severson, Professor of Education Leadership & Adult Learning and Leadership; Teachers College, Columbia University, Teachers College, Columbia University
This book has comprehensiveness, careful structure, and graceful writing. Garmston didn't just pick a topic and write a book. This wisdom piece has been a lifetime in the making. It is really quite something.
Jon Saphier, Founder and President, Research for Better Schools, Research for Better Schools
We hear stories every day. But we don’t necessarily tell—or retell—stories well. Every leader needs to reach people, their hearts and minds, and Garmston’s new book speaks to the power of storytelling for just this purpose. A surprising read, I now see stories differently, as sparks for human transformation.
Wenny Kusuma, United Nations; Women Country Representative; Kathmandu, Nepal, United Nations; Kathmandu, Nepal

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