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Applied Crisis Communication and Crisis Management

Applied Crisis Communication and Crisis Management
Cases and Exercises

June 2013 | 256 pages | SAGE Publications, Inc
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

1. A Short Introduction to the Case Study Method
2. Crisis Capsules
3. Pampers and Dry Max Chemical Burn Rumor
4. Hershey, Cocoa, and Child Slavery/Labor Abuse
5. Cadbury Salmonella Recall
6. Peanut Butter Paste Recall of 2009
7. Tetra Pak, Nestle and ITX
8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing
9. Carrefour, China, and the Olympic Torch Relay
10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty
11. BP Texas City Explosion
12. Sigg and BPA
13. West Pharmaceutical Services’ Dust Explosion
14. Jensen Farm, Listeria, and Cantaloupe
15. Chick-fil-A and the Dangers of Social Issues
16. The Bhopal Tragedy
17. Odwalla and E. Coli
18. ValuJet Flight 592 and the End of a Brand
19. Greenpeace Pressures H&M to Detox the Garment Industry

It will be of great value for my 3-rd year students.

Professor Camelia Cmeciu
Faculty of Journalism and Communication Sciences, University of Bucharest
August 20, 2020

Gives a very good overview of communication during crisis and how to adopt. recommended as supplement for the Crisis Management course at NTNU.

Mr Knut Steinar Dyrkorn
Special Education , Fagskolen i Aalesund
May 6, 2016

This is a really excellent set of cases and exercises for students. If my module was entirely case based, this would be a great textbook to focus on, however, I am more likely to use parts of it across the course. I have recommended to my library.

Ms Victoria Pagan
The Business School, Newcastle University
May 3, 2016

A key textbook for students studting crisis communication..

Mr Michael Parsons
Faculty of Business and Society, University of South Wales
May 12, 2016

Very well put together. I will be referring to it as a supplementary reading resource.

Mr Karl Anderson
Department of Business and Law, National Univ of Ireland, Maynooth
June 12, 2015

Not adopted for the Summer 2013 but will consider for the Summer 2014.

Professor Elizabeth Kerns
Communications Dept, Central Washington University
October 20, 2013
Key features
  • Seventeen contemporary and classic cases present real crisis communication scenarios in action to help students build their crisis management skills through analysis and reflection.
  • Exercises accompany the cases to help students apply concepts from crisis communication and management, such as crisis threat assessment and using social media in scanning for crisis warning signs.
  • Essential reference tools for the effective crisis manager include sample crisis management plans and sample templates for media releases.
  • Contemporary cases, including the Chick-fil-A gay marriage crisis, the Cadbury salmonella recall, and peanut butter recalls, explore the full range of crisis communication before, during, and after the crisis event.
  • International cases demonstrate the unique demand that international crises place on crisis managers

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.