Garry Crawford University of Salford, UK
is a Professor of Sociology at the University of Salford. His research and teaching focus primarily upon audiences, media and consumer patterns, and most specifically, sport fans and video gamers. He has published numerous papers and books, including "Consuming Sport" (2004) and "Video Gamers" (2012). Garry is Director of the University of Salford Digital Cluster, Publications Director of the British Sociological Association, and review editor for Cultural Sociology.