Luc Pauwels, PhD, is Professor of Visual Research Methods in the Faculty of Social Sciences, Founder and Director of the Visual & Digital Cultures Research Center (ViDi) at the University of Antwerp, and Vice President of Research of RC57 “Visual Sociology” of the International Sociological Association (ISA). As a visual sociologist and communication scientist, he published widely on visual research methodologies, visual ethics, family photography, website analysis, anthropological filmmaking, visual corporate culture, urban culture, and scientific visualization. Books include Visual Cultures of Science (UPNE, 2006), The SAGE Handbook of Visual Research Methods (2011, together with Eric Margolis), and a monograph with Cambridge University Press: Reframing Visual Social Science. Towards a More Visual Sociology and Anthropology, 2015.