Yue Meng-Lewis Coventry Business School, Coventry University, UK
Yue Meng-Lewis PhD, is a senior lecturer in Marketing & Sport Marketing at Coventry University Business School. She completed her Doctoral Studies at Leeds University Business School, and has previously worked as a Lecturer in Marketing at Henley Business School, University of Reading, and as a Senior Lecturer in Marketing Communications at the Media School, Bournemouth University. Her research interests focus on consumer psychology, sponsorship, ambush marketing, organisational behaviour and quantitative methods. Her work has been published in leading marketing and management journals, and has contributed to book chapters and case studies in key marketing textbooks. Yue teaches research methods at both undergraduate and postgraduate levels.