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12 Coaching Strategies for Leading Professional and Personal Change

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February 2012 | 208 pages | Corwin

How to use coaching strategies to lead change in any organization

Be a CHANGEMASTER is a practical guide for school and district leaders that provides 12 strategies for overcoming resistance to change. Unlike more theoretical books, this text shows how to adopt a coaching style of leadership as a systemic change strategy.

Numerous examples demonstrate how the strategies used in this book have led to transformational change. These success stories are drawn from the work of professionally certified coaches. Components include

  • Challenging assumptions to prevent them from becoming reality
  • Developing a higher purpose to foster happiness and ensure a positive legacy
  • Confronting negativity by reframing and cultivating optimism
  • Gathering a group to aggregate energy, creativity, and encouragement
  • Using imagery and visualization techniques to improve performance
  • Focusing on the future to overcome the errors of the past and challenges of the present

Coaching is the proven change process, and leaders everywhere need to master the skills and strategies coaches use to transform their organizations efficiently and effectively. This book helps turn executives, managers, and team leaders into motivators and their organizations into winners.

About the Author
1. Challenge Assumptions
Challenge Those Assumptions

How Assumptions Hold Us Back

Assumptions Become Reality

Thinking for Success

Change Your Thoughts at Any Time

How to Challenge and Banish Assumptions

Tips for Success


2. Have a Higher Purpose
Why Purpose and Happiness Matter

What Is Your Mission?

It's Not About the Soap

What Legacy Will You Leave Behind?

Finding Meaning in Work and Life

Leading Yourself and Others to Discover Their Higher Purpose

Finding Joy

Your Life's Compass: Creating a Personal Mission Statement

A Word About Courage

Tips for Success


3. Awareness of Limiting Thoughts
What Are Limiting Thoughts?

Managing Limiting Thoughts and Beliefs

The Power of Choice

How to Change Limiting Thoughts to Expanding Thoughts

A Formula for Freedom

Direct Your Brain to Change

Tips for Success


4. Nix the Negatives and Naysayers
Be Wary of Your Words

How We Connect

Confronting Negatives and Naysayers

Be a Better Listener

Practical Ways to Nix the Negatives

Reframing: A Powerful Skill

When People Won't Budge

Cultivating Optimism

Tips for Success


5. Gather a Group
Why Gather a Group?

An Inspiring Example

Asking for Help

How to Ask for Help

A Coaching Approach to Leading Groups: "I Have a Group. Now What?"

How to Coach Groups

Two Group Coaching Models

Successful Group Coaching

Benefits of Group Coaching


Tips for Success


6. Emotionally Connect to the Goal
How to Create an Emotional Connection to Your Goal

The Mind, Body, and Goal Connection

Tips for Success


7. Maintain Momentum
Coaching to Action

Resistance Ahead!

Shifting from Discussion to Action

Choosing Courageous Actions

Maintaining Organization Momentum

Tips for Success


8. Ask How Can I?
Become a Possibility Thinker

How to Develop a Possibility Thinking Mind-Set

Tips for Success


9. See Success Smiling
What the Research Says

Imagery and Visualization Techniques

Peak Performance Strategies

How and Why Visualization Is Effective

A Success Story

The Science Behind Imagery

Why Smile?

Why Seeing Success Smiling Works

Tips for Success


10. Turn Talk to the Future
The Future Is Now

Coach Approach

Attributes of a Future-Focused Leader

Self-Talk and Group Talk


Turning Self-Talk to the Future

Turning Talk to the Future With Groups

Tips for Success


11. Expect and Welcome Discomfort
A Personal Example

Why Discomfort Is Good

Taking Charge of Discomfort

Managing Fear

Tips for Success


12. Remain Relentlessly Focused
Narrow the Focus

Meditation Helps Focus

Multitasking Is Out: Focus Is In

Why Stop Multitasking?

Saying No

Letting Go

Pay Attention to Your Attention

Tips for Success


13. Conclusion
Underlying Coaching Concepts

Tool.01 Challenge Assumptions Tool

Tool.02 Have a Higher Purpose Tool 1: My Joyfinder

Tool.03 Have a Higher Purpose Tool 2: A Starter Set of Questions

Tool.04 Have a Higher Purpose Tool 3: Creating a Personal Mission Statement

Tool.05 Examining Limiting Thoughts Tool

Tool.06 Nix the Negatives and Naysayers Tool 1: A to Z Uplifting Words

Tool.07 Nix the Negatives and Naysayers Tool 2: Noticing the Negatives

Tool.08 Gather Your Group Tool

Tool.09 Emotionally Connect to Your Goal Tool 1

Tool.10 Emotionally Connect to Your Goal Tool 2: Words That Evoke Positive Emotions

Tool.11 Maintain Momentum Tool

Tool.12 Ask How Can I? Becoming a Possibility Thinker Tool

Tool.13 See Success Smiling Tool

Tool.14 Turn Talk to the Future Tool

Tool.15 Expect and Welcome Discomfort Tool

Tool.16 Remain Relentlessly Focused Tool

Tool.17 Be a CHANGEMASTER Tool



“Rarely have I seen a book about change theory written to address the unique and problematic structure of public schools. This book does it with style and is a wonderful addition to every educator’s library!”

Kay Teehan, Technology Resource Specialist
Polk County Schools, Lakeland, FL

“This book provides practical strategies for leading others down the path of professional and personal change—a great journey!”

Mary Ann Hartwick, Principal
Litchfield Elementary School, Litchfield Park, AZ

“The author explains how sometimes it is necessary to work with individuals and with small groups. She is right on regarding every aspect about how important this is."

Alice Manus, Assistant Principal of Academics: Curriculum, Instruction, Guidance, and Counseling
Soldan International Studies High School, St. Louis, MO

"In Be a CHANGEMASTER: 12 Coaching Strategies for Leading Professional and Personal Change, Karla Reiss examines the steps and strategies involved in making effective and lasting personal and professional change. Prior to founding Change Place, Reiss served as a school administrator and experienced the change process in a variety of educational settings.

As Reiss explains early on, the focus of the book is slightly different than many other books written about the change process. 'The body of knowledge this book is based on is derived from the field of professional coaching, and not from research on brain function, not from years of formal research into the change process.'

As indicated in the title, the book reviews 12 strategies for change that range from challenging current assumptions within your organization to maintaining forward momentum and action once the change process is underway. Each chapter ends with a very informative summary section and provides the reader with a list of key concepts.

Reiss also provides a variety of templates and forms that could be easily used to promote discussion within your group. Any school leader interested in learning more about developing lasting change should find this book useful."

The School Administrator Magazine, September 2013
Key features
The book will contain many success stories from the field. Readers can be assured the experiences shared in this book stem from the work of professionally certified coaches. They will inspire school leaders to consider (or reconsider) coaching as what it is . . . a powerful strategy for successfully mastering change. It will also contain tools and template for processing the strategies; at least one for each chapter or strategy.

Each chapter will include:
• examples and stories from the field
• practical tools and templates to extend the learning experience or to use in staff and planning meetings
• keys to success

For instructors

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ISBN: 9781452283678

ISBN: 9781412997454

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