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Sampling Essentials

Sampling Essentials
Practical Guidelines for Making Sampling Choices

  • Johnnie Daniel - Howard University, USA, Loyola University Chicago, USA, University of Wisconsin - Milwaukie, Tuskegee University, USA, University of Michigan, USA

May 2011 | 320 pages | SAGE Publications, Inc

Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type.

Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.

List of Tables, Figures, and Research Notes
Chapter 1. Preparing to Make Sampling Choices
Chapter 2. Choosing Between Taking a Census and Sampling
Chapter 3. Choosing Between Nonprobability Sampling and Probability Sampling
Chapter 4. Choosing the Type of Nonprobability Sampling
Chapter 5. Choosing the Type of Probability Sampling
Chapter 6. Sampling Based on the Nature of the Sampling Unit and Mixed-Methods Sample Designs
Chapter 7. Choosing the Size of the Sample

Too specific for what I was looking for.

Dr Clay Craig
School Of Mass Communication, Texas Technology University
August 19, 2013

Easy to read intro to sampling issues. Not statistically based.

John Bell
Psychology Dept, University of Alabama
October 22, 2012

We have chosen to use this text because it will help provide more detailed instruction on sampling for our students. This seems to be an area where students have initial difficulty and this resource will help them as they process through the early stages of design.

Dr Michael Wilder
Sch Of Leadership Church Min, Southern Baptist Theological Seminary
July 30, 2011
Key features


· Organized around the sequence of choices a researcher must make in selecting study participants, the book provides students with step-by-step guidance.

· Strengths and weaknesses of each sample procedure are discussed, allowing students to compare procedures and make informed choices.

· Examples from a wide range of research literature help students understand how sampling decisions are made in the real world.

· Review questions and key terms at the end of each chapter help students assess their understanding of the material.

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site

This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.