You are here

Sage online ordering services are currently unavailable due to network disruption. We are working to restore service as soon as possible. In the meantime, our books are still available widely via retailers and online. Inspection copies can be requested direct from Vitalsource.
If you need further assistance please visit our Contact us page for further information. Thank you for your patience and we apologise for the inconvenience.
Conducting Focus Groups for Business and Management Students
Share
Share

Conducting Focus Groups for Business and Management Students

First Edition


December 2017 | 104 pages | SAGE Publications Ltd

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.


 
Chapter 1. Introduction
 
Chapter 2. Understanding Focus Groups
 
Chapter 3. Basic Components of Focus Groups
 
Chapter 4. Conducting Focus Groups
 
Chapter 5. Examples of Focus Groups
 
Chapter 6. Conclusions