Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
New to this edition:
- Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
- A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
- A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges
Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.
Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
PowerPoints for each chapter, designed by the authors to save time and support your teaching
Additional online case studies which situate learning for students in real world examples
Instructor Manual that encourages discussion in sessions with the help of activities and questions for every chapter
Videos carefully selected by the authors to present industry examples of what they’ve just read
Web links curated to help explore consumer behaviour even further, with lots of extra information to reference in their assignments
Multiple Choice Questions that test their knowledge and let them revise each chapter
Flash Cards to help them review the key terms used within the textbook and understand the jargon.