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Dr. Tarasi is a Professor of Marketing at Central Michigan University. Her work focuses on customer portfolios and customer satisfaction and has been rewarded with Awards for best article of the year from Journal of Marketing and Journal of Service Research. 

Professor Oliver, a distinguished researcher in the field of consumer psychology, joined the Owen faculty in 1990, after more than a decade of teaching at the Wharton School at the University of Pennsylvania and the Graduate School of Business Administration at Washington University. Within the field of consumer psychology, Professor Oliver has a special focus on customer satisfaction, customer loyalty, and post-purchase processes generally.