You are here

Corporate Communication

Corporate Communication
A Guide to Theory and Practice

Sixth Edition
  • Joep Cornelissen - Rotterdam School of Management, Erasmus University, Netherlands
Additional resources:

February 2020 | 328 pages | SAGE Publications Ltd

The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to this edition:
        • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
        • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
        • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources: 

Part 1: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part 5: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations


Click for Online Resources

• Student Resources
• Videos
• Online Readings
• Weblinks
• Flashcards 

Key features
  • Updated and enhanced social media coverage
  • Up-to-date content about the shift from broadcasting to “crowd-casting” and “co-creation”
  • Enhanced pedagogy – main case studies, case examples, and reflective questions

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

Electronic version
Prices from

ISBN: 9781526491978

ISBN: 9781526491985