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Corporate Communication
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Corporate Communication
A Guide to Theory and Practice

Sixth Edition
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January 2020 | 336 pages | SAGE Publications Ltd
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:
  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

 
Part 1: Introduction
 
Chapter 1: Defining Corporate Communication
 
Chapter 2: Corporate Communication in Contemporary Organizations
 
Chapter 3: Corporate Communication in a Changing Media Environment
 
Part 2: Conceptual Foundations
 
Chapter 4: Stakeholder Management and Communication
 
Chapter 5: Corporate Identity, Branding and Corporate Reputation
 
Part 3: Corporate Communication in Practice
 
Chapter 6: Communication Strategy and Strategic Planning
 
Chapter 7: Research and Measurement
 
Part 4: Specialist Areas in Corporate Communication
 
Chapter 8: Media Relations
 
Chapter 9: Employee Communication
 
Chapter 10: Issues Management
 
Chapter 11: Crisis Communication
 
Part 5: New Developments in Corporate Communication
 
Chapter 12: Leadership and Change Communication
 
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Supplements

Click for online resources

• Student Resources
• Videos
• SAGE Journal Articles
• Weblinks
• Flashcards 

The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.

W. Timothy Coombs
Abell Professor of Liberal Arts, Texas A&M University, USA

One of the best handbooks for Corporate Communication, in updated edition.
Unfortunately the first chapters are still based on old approaches regarding corporate communication, underlying theories should be reconsidered.

Professor Ton Veen
Communications, Addis Ababa University
December 17, 2019

Up to date and chapter on crisis communication relevant to module

Mr Ronald Caddow
Department of Business Management , Glasgow Caledonian University
December 17, 2019
Key features
NEW TO THIS EDITION:
  • Updated and enhanced social media coverage
  • Up-to-date content about the shift from broadcasting to “crowd-casting” and “co-creation”
  • Enhanced pedagogy – main case studies, case examples, and reflective questions
     

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ISBN: 9781526491978
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