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Doing Business in Asia

Doing Business in Asia

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January 2021 | 312 pages | SAGE Publications Ltd
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. 

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.

Chapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia's Global Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion


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Lecturer resources

  • PowerPoint Slides
  • Test Bank
  • Case Study teaching notes

Student resources

  • MCQs
  • Discussion questions
  • Online readings
  • Web links

Sensible advice pitched at the right level for first year higher education in my institution. This book can be integrated into a wide variety of types of business modules to encourage students to specifically tailor their proposals to Asian markets

Miss Lynda Fitzwater
Marketing, University for the Creative Arts
October 10, 2020

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