Doing Business in Asia

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Gabriele Suder - RMIT University, Australia
Terence Tsai - China Europe International Business School (CEIBS), China
Sumati Varma - Delhi University, India

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Courses:
International Business | International Human Resource Management | Managing Diversity | Qualitative Research in Business & Management |

October 2020 | 312 pages | SAGE Publications Ltd

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.

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ISBN: 9781526494498	Paperback	Suggested Retail Price: $65.00	Bookstore Price: $52.00
ISBN: 9781526494504	Hardcover	Suggested Retail Price: $179.00	Bookstore Price: $143.20

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Introduction

Chapter 1: An Introduction to Doing Business in Asia

Chapter 2: International Business Strategy: Asia

Chapter 3: Location Decisions and Market Expansion in Asia

Chapter 4: Market Access Conditions and Regional Integration

Chapter 5: Modes of Entry and Investment for Asia

Chapter 6: Asia's Glabal Value Chain Participation

Chapter 7: Diversity and Cultures: Further Considerations & Conclusion

Afterword

Glossary

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