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Doing Research in the Real World

Doing Research in the Real World

Fourth Edition
Additional resources:

December 2017 | 824 pages | SAGE Publications Ltd
This helpful book takes a pragmatic, real-world approach to research methods that gives readers the tools and confidence to carry out their own research in and out of the classroom. Expertly weaving quantitative, qualitative, and mixed methods together, it encourages readers to be open-minded in choosing the most appropriate methods for their projects.

Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, the new Fourth Edition remains on the forefront of practical, applied research and guides readers through every step of the research process from start to finish.

Brimming with checklists, interdisciplinary examples, and tips about navigating the realities of planning a project, collecting and analyzing data, and sharing research findings, Doing Research in the Real World is still the companion for any student undertaking a research project.

Chapter 1. Introduction
Part A. Principles and Planning for Research
Chapter 2. Theoretical Perspectives and Research Methodologies
Chapter 3. Selecting and Planning Research Proposals and Projects
Chapter 4. Research Ethics
Chapter 5. Searching, Critically Reviewing and Using the Literature
Part B. Research Methodology
Chapter 6. Research Design: Quantitative Methods
Chapter 7. Research Design: Qualitative Methods
Chapter 8. Research Design: Mixed Methods
Chapter 9. Sampling Strategies
Chapter 10. Designing Descriptive and Analytical Surveys
Chapter 11. Designing Case Studies
Chapter 12. Designing Evaluations
Chapter 13. Action Research and Change
Part C. Data Collection Methods
Chapter 14. Questionnaires and Surveys
Chapter 15. Interviewing
Chapter 16. Non-Participant Observation
Chapter 17. Ethnography and Participant Observation
Chapter 18. Focus Groups
Chapter 19. Unobtrusive Measures
Chapter 20. Visual Research Methods
Chapter 21. Digital Research Methods
Chapter 22. Secondary Data and Research
Part D. Analysis and Report Writing
Chapter 23. Getting Started Using SPSS
Chapter 24. Analysing and Presenting Quantitative Data
Chapter 25. Getting Started Using NVivo
Chapter 26. Analysing and Presenting Qualitative Data
Chapter 27. Writing Up the Research
Chapter 28. Preparing for Presentations and Vivas

This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still the clear and accessible overview of the practicalities of doing research in the 'real world.' 

Fiona Harris
Associate Professor, Nursing, Midwifery and Allied Health Professions Research Unit, University of Stirling

This stand-alone research handbook covers the “basics and beyond” of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track!

Sharon du Plessis-Schneider
Lecturer, Social Work, University of Applied Sciences (Austria)

This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike.  I particularly like the breadth and depth with which all dimensions of the research process  are  addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition.

Professor Thomas Garavan
Edinburgh Napier Business School

This textbook is unequivocally one of the best resources any student can own if they are required to do a research project or dissertation. This textbook is accessible to all and each chapter is written in a language that is plain, accurate and challenging in just the right quantities. Every element of the research process is clearly documented and discussed; many different types of research is included. This will be my essential text for all my research modules in the future.

Dr Chelle Davison
Education, Coventry University Scarborough Campus
September 11, 2018

This is a large book - however the way it is written helps the reader to break down the sections to research and make them seem more manageable. It is a really helpful book and I will be sharing it with my students.

Mrs Dawn Burnham
Early Years, Farnborough College of Technology
December 4, 2017

Interesting and relevant ands a perfect introduction to the area of research methodology.

Mr Paul Demetriou-Crane
Education, Havering College of Further and Higher Education
December 11, 2017

Great help for students by starting their thesis research.

Dr Jules Verlaan
Faculty of Civil Engineering & Geosciences, Delft University of Technology
January 16, 2018

This is really helpful book that my students enjoy. It helps demystify research concepts in a practical and involved manner. Some books on research can be cumbersome to navigate but this book is written in a way that turns students on to research and not the opposite. It encourages the reader to think logically about the sequencing of the research process without making the process seem scary to them. Very worthwhile addition to my reading list.

Mr Paul McCafferty
School of Social Sciences, Education & Social Work , Queen's University Belfast
February 15, 2018

One of the best books about research design and methods - comprehensive and easy-to-comprehend - proper for MA and PhD students.

Dr Marcin Grabowski
Political Science, Jagiellonian University
January 26, 2018
Key features
  • Three new chapters on visual methods, qualitative data analysis with NVivo, and digital research
  • Coverage of all types of assessment techniques
  • More links to existing data sets
  • Multiple choice questions on the companion website
  • Interactive flashcards
  • Downloadable checklists

For instructors

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ISBN: 9781526418500