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Doing Visual Ethnography

Doing Visual Ethnography

Fourth Edition

May 2021 | 304 pages | SAGE Publications Ltd
Essential reading for anyone analysing images, technologies and society, Doing Visual Ethnography is an engaging and thorough guide to ethnographic and visual research. Updated in tone, language and style, the Fourth Edition of this established text is vastly updated, with:
  • A new Chapter 8 on documentary, followed by a new chapter 9 on interventional visual ethnographies.
  • Content on "visual futures", explaining ethnographic techniques such as ‘ethnographies of the possible’ and future-focused design anthropology workshops.
  • An updated Chapter 5 on Video ethnography for investigating embodied and sensory experience, with new material on digital materiality and technologies such as the use of Go-Pros, drones and wearable cameras.
Pink provides a foundation for thinking about visual ethnography while introducing the practical and theoretical issues relating to the visual and digital technologies used in the field. Her latest edition re-instates the title's status as a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.

Part I: Interdisciplinary Theory and Practice
Chapter 1: Interdisciplinary Visual Ethnography
Chapter 2: Seeing, Knowing and Sharing
Chapter 3: Design, Ethics and Practice
Part II: Making, Knowing and Meaning
Chapter 4: Photographic Ethnography Practice
Chapter 5: Video Ethnography Practice
Chapter 6: Making Visual Ethnographic Meanings
Part III: Sharing, Intervention and Futures
Chapter 7: Visual Ethnography in Scholarship
Chapter 8: Documentary and Visual Ethnography
Chapter 9: Interventional Visual Ethnography

Sarah Pink's work has been in the forefront of social research methods for decades. With this revised edition of Doing Visual Ethnography, she builds on her clear and compelling descriptions of how to do visual methods by incorporating discussion of the latest digitised ways of seeing, as well as emphasising the importance of multisensory, participatory and future-oriented approaches. Readers across the humanities and social sciences will find much in this book to intrigue and inspire them.

Deborah Lupton
The University of New South Wales

The fourth edition of Sarah Pink's classic, Doing Visual Ethnography, is a tour de force.  On each and every page of this important, wonderfully updated and insightful book, Pink demonstrates - in clear and compelling prose - a profound mastery of the technological, practical, theoretical and ethical intricacies of image-based ethnographic research in contemporary society.

This work is more than the presentation of a how-to set of of visual methodologies. Indeed, Doing Visual Ethnography is nothing less than a sophisticated and comprehensive model for conducting social science research in the 21st century - a gift for present and future ethnographers.

Paul Stoller
West Chester University, author of 'Adventures in Blogging: Public Anthropology and Popular Media'

This is an excellent book which I explicitly recommended to students to read. It's very clearly written and contains valuable information on how to use new technologies in visual methods. I will make it an essential reading next time.

Dr Tanja Ahlin
Department of Anthropology, University of Amsterdam
December 1, 2021