Entrepreneurial Marketing

Beth Goldstein - Babson College, USA

Additional resources:

January 2020 | 384 pages | SAGE Publications, Inc

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Available Formats

ISBN: 9781544320434	Paperback	Suggested Retail Price: $85.00	Bookstore Price: $68.00
ISBN: 9781544397443	Electronic Version	Suggested Retail Price: $72.50	Bookstore Price: $58.00

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

For assistance with your order: Please email us at textsales@sagepub.com or connect with your SAGE representative.

SAGE
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com

Acknowledgements

Introduction

Chapter 1: Marketing Using an Entrepreneurial Lens

Chapter 2: Understanding Your Ecosystem

Chapter 3: Identifying Your Customers Journey

Chapter 4: Listening to the Voice of the Customer

Chapter 5: Dealing with Competitors and Inertia

Chapter 6: Creating Brand Engagement

Chapter 7: Designing Marketing Partnerships That Empower Growth

Chapter 8: Creating Sales Processes and Systems

Chapter 9: Solution Selling

Chapter 10: Doing Well and Doing Good

Chapter 11: Deploying Omnichannel Marketing to Create Customer Engagement

Chapter 12: Leveraging Old School Marketing Tactics

Chapter 13: Using Data and Passion to Move from Idea to Market

Glossary

References

Index

Supplements

Instructor Resources Site

Password-protected Instructor Resources include the following:

Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course.
Instructor manual for each chapter, including a chapter overview, learning objectives, lecture outline, discussion questions, and written assignments and projects, to support your teaching.
Additional multimedia resources bring concepts to life, making learning easier.

Key features

KEY FEATURES:

An Omnichannel Marketing chapter unpacks how to use social media, old-school marketing tactics, and creative campaigns to create customer engagement
A Doing Well While Doing Good chapter explores the unique nuances of social entrepreneurship and non-profit ventures
An End-of-chapter toolkit provides worksheets, models, and templates students can put into practice
Continuing real-world case on Waku shows students how different components of customer engagement work together

Sample Materials & Chapters

Chapter 1: Marketing Using an Entrepreneurial Lens

Chapter 2: Understanding Your Ecosystem

You are here

Entrepreneurial Marketing
A Blueprint for Customer Engagement

Supplements

Sample Materials & Chapters

Preview this book

For instructors

Select a Purchasing Option

Related Products