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Essentials of Strategic Management

Essentials of Strategic Management

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May 2012 | 472 pages | SAGE Publications Ltd

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization – from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

  • Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks
  • Worksheets for strategy analysis that can be used to tackle real-world situations
  • Learning outcomes, key points and summaries to focus your reading on what matters
  • Chapter-by-chapter exercises for further study and discussion
  • Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

In addition, tutors will benefit from a fully developed companion website offering lecture slides, teaching notes for case studies and assignments, module plans and links to further cases.

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management


Instructor Site
Companion website with lecture slides, teaching notes for case studies and assignments, module plans and links to further cases

This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford

The authors presents just key issues of strategic management. This book is good for the basic course of management.

Dr Magdalena Klimczuk-Kochańska
Management , University of Warsaw
February 21, 2016

Very good book.
Extremely useful boom for the students - with the sections broken down clearly.

Mr Stuart Priestley
Sport, Myerscough College
February 3, 2015

The book is good but Fred R david book establish a better book structure

Dr Mad Ithnin Salleh
Business and Economics, Sultan Idris Univ. of Educ.
September 19, 2014

A well written text which augments established and contemporary thinking on strategy.
Straightforward way of applying models to practice.
Great Stuff!

Mr Michael Hall
Management , City College Norwich
July 16, 2014

There are a few areas of this book that can be used within the Unit and it will definitely be used as a point of reference. It is however much more suited to other units that are being taught at the college and will be passed on to tutors who can make better use of it next term.

Mr Daniel Russell
Business Management, Organisational Learning Centre
March 18, 2014

This book provides novel and interesting perspectives on a subject for which the body of literature is saturated. It will be particularly useful for students who wish to stretch their strategic management learning beyond standard curriculum topics.

Mr Stephen Robson
Carnegie Faculty of Sports & Education, Leeds Metropolitan University
October 23, 2013

This book is an excellent piece on strategic management, its step-by-step approach makes it easily assimilated.

Dr Abdul Jaleel Shittu
Information System, University Utara Malaysia
October 1, 2013

Well structured book with useful case studies

Dr Steven Jewell
Coventry Business School, Coventry University
July 27, 2013

Interesting book about the essentials of strategic managment. The contents are very clear and give to the students the knowledge required to understand the concepts of strategy necessary for the management of firms in the competitive environment of our days.

Professor Mario Raposo
Management and Economic, University of Beira Interior
April 7, 2013

Sample Materials & Chapters

Chapter One

Sage College Publishing

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