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“If any book can relieve anxieties about actually doing research, this is it. Accessible, informed, and incredibly useful.”
- Professor Simon Cottle, School of Journalism, Media and Cultural Studies, Cardiff University

“The best book available for students facing up to the challenge of writing a dissertation about media and communication.”
- Professor Graham Meikle, School of Media and Communication, University of Westminster

A favourite with both students and researchers, How to Do Media and Cultural Studies provides you with all the knowledge and practical expertise you need to carry out your project or dissertation. Giving you hands-on guidance on managing the whole process, Jane Stokes:
  • Shows you how to identify a topic and create a research question.
  • Guides you through the research process, from getting started through to writing-up.
  • Explores a range of case studies, showing you how methods have been applied by others to research media audiences, industries and texts.
  • Adds a new chapter exploring the use of mixed methods and research by practice.

This best-selling book continues to inspire students and researchers worldwide. It is an indispensable introduction to the theory, methods and practice of media and cultural studies today.

Part I: Thinking: Theory and practice
Chapter 1: Addressing epistemology: How do we know anything about anything?
Chapter 2: Why do we do media and cultural studies?
Part II: Practicalities: Managing your research
Chapter 3: Getting started
Chapter 4: Managing the research process
Chapter 5: Getting finished
Part III: Methods and approaches to research
Chapter 6: Researching texts: Approaches to analysing media and cultural content
Chapter 7: Researching the creative industries: Studying organisations, institutions and producers
Chapter 8: Researching audiences: Who uses media and culture? How and Why?
Chapter 9: Research in context: Exploring mixed methods and research practice
Chapter 10: Conclusion

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