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Intellectual Property and Business
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Intellectual Property and Business
The Power of Intangible Assets

  • Rodney D. Ryder - Advisor, Ministry of Communications and Information Technology, Government of India, Lawyer and Partner with Scriboard—A full service commercial law firm
  • Ashwin Madhavan - Director, Enhelion Knowledge Ventures Pvt. Ltd

© 2014 | 320 pages | SAGE Publications Pvt. Ltd
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. 

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
 
 
Preface
 
Acknowledgments
 
The Intangible Landscape—Understanding Core Concepts
 
Intellectual Property Approaches and Strategies
 
Intellectual Property—Defending Position
 
Intellectual Asset Management
 
Brand Protection and Management
 
Intellectual Property Risk Management
 
Intellectual Property Licensing
 
Franchising—Understanding the Mechanism
 
Royalty and Intellectual Property
 
Intellectual Property Valuation
 
Glossary
 
Index

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ISBN: 9788132117919
$36.00

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