You are here

Intercultural Communication & Ideology

Intercultural Communication & Ideology

December 2010 | 240 pages | SAGE Publications Ltd

This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research. 

'Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.' - Molefi Kete Asante, Temple University

Preface and methodology
Chapter 1: Key Discussions



Imagined Certainty versus Acknowledged Complexity

Chapter 2: Critical Cultural Awareness
Models of Awareness

A Reconstructed Narrative

Critical Interpretivism

A Decentred Reading

Opening up Cultural Possibilities

Chapter 3: Cultural Complexity

An Emergent Methodology

Statements of Cultural Identity

Competing Social Theories

Complexity and Politics

Thinking about China

Chapter 4: The Indelible Politics of Self and Other

The Morality of 'Helping'

Struggling with Identity Recognition

Understanding the Discourse Politics of Othering

Chapter 5: Un-Noticed Periphery Identities
Claiming the World

'Westernization' and Modernity

Chapter 6: A Grammar of Culture
Negotiating Culture

Particular Content and Universal Process

Particular Social and Political Structures

Particular Cultural Products

Underlying Universal Cultural Processes

Chapter 7: Discourses of Cultural Disbelief
Penetrating Professional Discourses

Sustained Disbelief

The Intercultural Line and the Third Space

Chapter 8: Creative Cultural Engagement
Qing and the Seminar

Learning from the Margins

Chapter 9: Culture, Real or Imagined?
The Centrality of Ideology

The Fact of Ideology

Cultural Realism



Excellent book providing a needed emphasis and discourse about the cosmopolitan viewpoint of looking beyond the Centre picture.
The glossary will be invaluable to students while reading the book and while studying intercultural communication.
Many chapters can be used to start indepth discussions with students.

Mrs Amy Boyle
School of Computing, Engineering & IS, Northumbria University
August 11, 2011

This is a useful overview of several complex, but highly pertinent issues.

Ms Melanie Cooke
Dept of Education & Prof Studies, King's College London
March 9, 2011

Clearly written, well thought out arguments to support Master International Management students in their thinking.

Students order through Amazon.

Ms Ellen Rana
Business Administration , Koblenz Univerity of Applied Sciences
February 2, 2011

Sample Materials & Chapters

Chapter 1: Key Discussions

Select a Purchasing Option

Rent or Buy eBook
ISBN: 9781446243190

ISBN: 9781847873866

ISBN: 9781847873873

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.