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Internet Data Collection
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Internet Data Collection



April 2004 | 104 pages | SAGE Publications, Inc
Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.

 
USING THE INTERNET AS A MEDIUM FOR RESEARCH
The Data Collection Process

 
Data Collection Opportunities on the Internet

 
Limitations of Internet Data Collection

 
Orientation

 
Organization

 
 
PRACTICALITIES OF USING THE INTERNET
A New Communication Medium

 
Getting Connected to the Internet

 
Online Services Suitable for Data Collection

 
 
DRAWING SAMPLES ON THE INTERNET
Specifying the Target Population

 
Developing a Sample Frame

 
Choosing a Sampling Method

 
Determining the Size of the Sample

 
Implementing Contacting Procedures

 
 
ADMINISTERING INSTRUMENTS ON THE INTERNET
Selecting a Communication Mode

 
Controlling Access

 
Formatting the Instrument

 
Incorporating Stimuli

 
Limiting Item Non-Response

 
Providing Instruction

 
 
COMPILING RESPONSES ONLINE
Inducing Participation

 
Collecting Submissions

 
Authenticating Cases

 
Appraising Responses

 
Concluding Remarks

 
 
REFERENCES
Key features
  • The text does not emphasize the technical aspects of programming Internet studies.
  • The text reviews the advantages and disadvantages of collecting data online compared to other communication modes, such as face-to-face, telephone, and mail surveys.
  • The text describes the process of identifying potential participants and the implications of these approaches for participant recruitment and subsequent statistical analysis.
  • The text details available options for collecting completed instruments from participants, explaining the implications of each choice.

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