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Introducing Communication Research

Introducing Communication Research
Paths of Inquiry

Fifth Edition

February 2024 | 344 pages | SAGE Publications, Inc
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

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Chapter 1: Foundations: The Ideas That Shape Our Research
Chapter 2: Getting Started: From Inspiration to Implementation
Chapter 3: Ethics: Our Responsibilities as Researchers
Chapter 4: Resources: Reading, Recording, and Reviewing Research
Chapter 5: Measurement: Research Using Numbers
Chapter 6: Sampling: Who, What, and How Many?
Chapter 7: Statistics: Choosing and Using Quantitative Tools
Chapter 8: Surveys: Putting Numbers on Opinions
Chapter 9: Experiments: Researching Cause and Effect
Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
Chapter 13: Now What? Reporting and Presenting Research Results


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Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including lecture notes, a test bank, and editable, chapter-specific PowerPoint® slides.

Praise for the previous edition:

"Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style."

Sandra Duhé
Southern Methodist University

"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!"

Patricia Atkinson
Marist College
Key features
  • Chapter-opening vignettes have been updated, providing a topical, student-relevant lead-in to the chapter content.
  • "Examples and Insights" sections in each chapter provide a specific example of communication research or further insight on a research topic.
  • "Social Media and Big Data" sections have been added to each method chapter addressing some of the implications of social media and the web for communication research.
  • A completely revised Chapter 7 provides an overview of descriptive and inferential statistics.
  • More coverage of visualization and artificial intelligence (AI) in reporting and presenting research has been added throughout.
  • Updated end-of-chapter application exercises make use of latest research and data.
  • Each method chapter has a practice-based organizing example that guides students through the practical and theoretical decisions a researcher faces when designing and implementing research.
  • Ethics questions throughout facilitate discussion of research ethics in practice and promote responsible research practices.
  • Learning objectives, chapter summaries, highlighted vocabulary words, and application exercises in each chapter support student learning.

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