Introduction to Business
First Edition
Heidi M. Neck
- Babson College
Christopher P. Neck
- Arizona State University, USA
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Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on:
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on:
- Learning Platform / Courseware
Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.- Assignable Video with Assessment
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Contents
BUSINESS IN AN ENTREPRENEURIAL WORLD
- Chapter 1 The Business of Business
- What Is Business?
- The Building Blocks of a Business
- The Role of Business in the World Today
- The Future of Work
- Social Responsibility and Ethical Decision Making
- Chapter 2 Business Without Borders
- Global Business Today
- Trading Across Borders
- From Multinational Corporations to Startups in a Flat World
- Working Across Cultures
- Models to Help Improve Your Cultural Awareness
- Chapter 3 The Entrepreneurial Mindset
- The Entrepreneurial Mindset
- Growth Mindset Versus Fixed Mindset
- The Entrepreneurial Mindset in Depth
- How Entrepreneurs Really Think
- Business in a VUCA World
BLOCK 1 THE OFFERING
- Chapter 4 Business Creation
- Business Creation Through Entrepreneurship Is the Economic Engine of Society
- The Truth About Entrepreneurship
- Types of Entrepreneurship
- Opportunities—Not Ideas—Create Businesses
- The IDEATE Method of Opportunity Recognition
- Chapter 5 Business Models
- What Is a Business Model?
- The Most Common Components of a Business Model
- Types of Business Models
- The Business Model Canvas Tool
- Business Model Disruption
- Chapter 6 Business Strategy for Competitive Advantage
- The Importance of Business Strategy
- The Four Generic Strategies and Competitive Advantage
- External Strategic Analysis
- Internal Strategic Analysis
- Hypercompetition
BLOCK 2 MARKETS AND CUSTOMERS
- Chapter 7 Marketing & Sales
- The Role of Marketing and Sales in Business
- The Marketing Mix
- B2B and B2C Sales
- The Sales Cycle
- Modern Selling Techniques
- Chapter 8 Customers and Market Segments
- How Customers Create Markets
- Types of Customers
- Consumer Behavior and Buying Decisions
- The Buying Process
- Market Segmentation
BLOCK 3 STRUCTURE AND PURPOSE
- Chapter 9 Organizational Structure and Design
- Organizational Structure
- Elements of Organizational Structure
- Traditional Organizational Structures
- Contemporary Organizational Structures
- Primary Factors in Determining Structural Type
- Chapter 10 Organizational Mission and Culture
- Organizational Mission, Vision, and Values
- Organizational Culture
- Dimensions of Organizational Culture
- Employee Fit With Organizational Culture
- Clues to Help Decipher Organizational Culture
BLOCK 4 PEOPLE INSIDE THE BUSINESS
- Chapter 11 Management and Leadership
- What Is Management?
- The Four Functions of Management
- Essential Management Skills
- Leading Versus Managing Others
- Diversity, Equity, and Inclusion (DEI)
- Chapter 12 Human Resource Management
- Human Resource Management and Talent Management
- Recruitment and Selection for Diversity and Inclusion
- Onboarding and Training Employees
- Employee Performance
- Retaining Employees Through Compensation
- Chapter 13 Motivation and Empowerment
- Motivation and Empowerment in Business
- Intrinsic Motivation
- Extrinsic Motivation
- Combining Both Intrinsic and Extrinsic Motivators
- Motivation Through Empowerment and Self-Leadership
- Chapter 14 Communication in Business
- The Role of Communication
- Forms of Communication
- Barriers to Effective Communication
- Communicating in Organizations
- Cross-Cultural Communication
BLOCK 5 PERFORMANCE
- Chapter 15 Operations and Quality Management
- The Operations Behind Running a Business
- Product Operations
- Types of Production Methods
- Quality Control
- Service Operations
- Digital Operations
- Supply Chain Management
- Chapter 16 Data Management and Analytics
- Data and Information
- Information Systems
- Data Communication Networks
- Data Security Issues
- Business Analytics
- Chapter 17 Accounting and Financial Statements
- Accounting Is the Language of Business
- Types of Accounting
- The Three Major Financial Statements
- Connecting the Three Statements
- Analyzing Performance: Ratio Analysis
- Chapter 18 Financial Management
- Financial Management Overview
- Financial Planning
- Equity and Debt Financing
- The Cash Conversion Cycle
- Internal Financial Controls
- Appendix A: Legal Issues (Online Only Chapter)
- Appendix B: Putting It All Together: The Business Impact Deck
Resources
Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
You can still access the online resources for this title via the password-protected Instructor Resource Site.
http://edge.sagepub.com/neckintro
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
- Test banks mapped to AACSB standards
- Editable chapter-specific PowerPoint® slides
- Case notes
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
Student Study Site
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
Additional materials
Description
Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on:
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on:
- Learning Platform / Courseware
Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.- Assignable Video with Assessment
Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
- Assignable Video with Assessment
- LMS Cartridge
Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Contents
BUSINESS IN AN ENTREPRENEURIAL WORLD
- Chapter 1 The Business of Business
- What Is Business?
- The Building Blocks of a Business
- The Role of Business in the World Today
- The Future of Work
- Social Responsibility and Ethical Decision Making
- Chapter 2 Business Without Borders
- Global Business Today
- Trading Across Borders
- From Multinational Corporations to Startups in a Flat World
- Working Across Cultures
- Models to Help Improve Your Cultural Awareness
- Chapter 3 The Entrepreneurial Mindset
- The Entrepreneurial Mindset
- Growth Mindset Versus Fixed Mindset
- The Entrepreneurial Mindset in Depth
- How Entrepreneurs Really Think
- Business in a VUCA World
BLOCK 1 THE OFFERING
- Chapter 4 Business Creation
- Business Creation Through Entrepreneurship Is the Economic Engine of Society
- The Truth About Entrepreneurship
- Types of Entrepreneurship
- Opportunities—Not Ideas—Create Businesses
- The IDEATE Method of Opportunity Recognition
- Chapter 5 Business Models
- What Is a Business Model?
- The Most Common Components of a Business Model
- Types of Business Models
- The Business Model Canvas Tool
- Business Model Disruption
- Chapter 6 Business Strategy for Competitive Advantage
- The Importance of Business Strategy
- The Four Generic Strategies and Competitive Advantage
- External Strategic Analysis
- Internal Strategic Analysis
- Hypercompetition
BLOCK 2 MARKETS AND CUSTOMERS
- Chapter 7 Marketing & Sales
- The Role of Marketing and Sales in Business
- The Marketing Mix
- B2B and B2C Sales
- The Sales Cycle
- Modern Selling Techniques
- Chapter 8 Customers and Market Segments
- How Customers Create Markets
- Types of Customers
- Consumer Behavior and Buying Decisions
- The Buying Process
- Market Segmentation
BLOCK 3 STRUCTURE AND PURPOSE
- Chapter 9 Organizational Structure and Design
- Organizational Structure
- Elements of Organizational Structure
- Traditional Organizational Structures
- Contemporary Organizational Structures
- Primary Factors in Determining Structural Type
- Chapter 10 Organizational Mission and Culture
- Organizational Mission, Vision, and Values
- Organizational Culture
- Dimensions of Organizational Culture
- Employee Fit With Organizational Culture
- Clues to Help Decipher Organizational Culture
BLOCK 4 PEOPLE INSIDE THE BUSINESS
- Chapter 11 Management and Leadership
- What Is Management?
- The Four Functions of Management
- Essential Management Skills
- Leading Versus Managing Others
- Diversity, Equity, and Inclusion (DEI)
- Chapter 12 Human Resource Management
- Human Resource Management and Talent Management
- Recruitment and Selection for Diversity and Inclusion
- Onboarding and Training Employees
- Employee Performance
- Retaining Employees Through Compensation
- Chapter 13 Motivation and Empowerment
- Motivation and Empowerment in Business
- Intrinsic Motivation
- Extrinsic Motivation
- Combining Both Intrinsic and Extrinsic Motivators
- Motivation Through Empowerment and Self-Leadership
- Chapter 14 Communication in Business
- The Role of Communication
- Forms of Communication
- Barriers to Effective Communication
- Communicating in Organizations
- Cross-Cultural Communication
BLOCK 5 PERFORMANCE
- Chapter 15 Operations and Quality Management
- The Operations Behind Running a Business
- Product Operations
- Types of Production Methods
- Quality Control
- Service Operations
- Digital Operations
- Supply Chain Management
- Chapter 16 Data Management and Analytics
- Data and Information
- Information Systems
- Data Communication Networks
- Data Security Issues
- Business Analytics
- Chapter 17 Accounting and Financial Statements
- Accounting Is the Language of Business
- Types of Accounting
- The Three Major Financial Statements
- Connecting the Three Statements
- Analyzing Performance: Ratio Analysis
- Chapter 18 Financial Management
- Financial Management Overview
- Financial Planning
- Equity and Debt Financing
- The Cash Conversion Cycle
- Internal Financial Controls
- Appendix A: Legal Issues (Online Only Chapter)
- Appendix B: Putting It All Together: The Business Impact Deck
Resources
Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
You can still access the online resources for this title via the password-protected Instructor Resource Site.
http://edge.sagepub.com/neckintro
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
- Test banks mapped to AACSB standards
- Editable chapter-specific PowerPoint® slides
- Case notes
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
Student Study Site
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
Additional materials
Reviews
January 2023 | 496 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|
Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on:
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on:
- Learning Platform / Courseware
Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.- Assignable Video with Assessment
Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
- Assignable Video with Assessment
- LMS Cartridge
Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Table Of Contents:
- BUSINESS IN AN ENTREPRENEURIAL WORLD
- Chapter 1 The Business of Business
- What Is Business?
- The Building Blocks of a Business
- The Role of Business in the World Today
- The Future of Work
- Social Responsibility and Ethical Decision Making
- Chapter 2 Business Without Borders
- Global Business Today
- Trading Across Borders
- From Multinational Corporations to Startups in a Flat World
- Working Across Cultures
- Models to Help Improve Your Cultural Awareness
- Chapter 3 The Entrepreneurial Mindset
- The Entrepreneurial Mindset
- Growth Mindset Versus Fixed Mindset
- The Entrepreneurial Mindset in Depth
- How Entrepreneurs Really Think
- Business in a VUCA World
- BLOCK 1 THE OFFERING
- Chapter 4 Business Creation
- Business Creation Through Entrepreneurship Is the Economic Engine of Society
- The Truth About Entrepreneurship
- Types of Entrepreneurship
- Opportunities—Not Ideas—Create Businesses
- The IDEATE Method of Opportunity Recognition
- Chapter 5 Business Models
- What Is a Business Model?
- The Most Common Components of a Business Model
- Types of Business Models
- The Business Model Canvas Tool
- Business Model Disruption
- Chapter 6 Business Strategy for Competitive Advantage
- The Importance of Business Strategy
- The Four Generic Strategies and Competitive Advantage
- External Strategic Analysis
- Internal Strategic Analysis
- Hypercompetition
- BLOCK 2 MARKETS AND CUSTOMERS
- Chapter 7 Marketing & Sales
- The Role of Marketing and Sales in Business
- The Marketing Mix
- B2B and B2C Sales
- The Sales Cycle
- Modern Selling Techniques
- Chapter 8 Customers and Market Segments
- How Customers Create Markets
- Types of Customers
- Consumer Behavior and Buying Decisions
- The Buying Process
- Market Segmentation
- BLOCK 3 STRUCTURE AND PURPOSE
- Chapter 9 Organizational Structure and Design
- Organizational Structure
- Elements of Organizational Structure
- Traditional Organizational Structures
- Contemporary Organizational Structures
- Primary Factors in Determining Structural Type
- Chapter 10 Organizational Mission and Culture
- Organizational Mission, Vision, and Values
- Organizational Culture
- Dimensions of Organizational Culture
- Employee Fit With Organizational Culture
- Clues to Help Decipher Organizational Culture
- BLOCK 4 PEOPLE INSIDE THE BUSINESS
- Chapter 11 Management and Leadership
- What Is Management?
- The Four Functions of Management
- Essential Management Skills
- Leading Versus Managing Others
- Diversity, Equity, and Inclusion (DEI)
- Chapter 12 Human Resource Management
- Human Resource Management and Talent Management
- Recruitment and Selection for Diversity and Inclusion
- Onboarding and Training Employees
- Employee Performance
- Retaining Employees Through Compensation
- Chapter 13 Motivation and Empowerment
- Motivation and Empowerment in Business
- Intrinsic Motivation
- Extrinsic Motivation
- Combining Both Intrinsic and Extrinsic Motivators
- Motivation Through Empowerment and Self-Leadership
- Chapter 14 Communication in Business
- The Role of Communication
- Forms of Communication
- Barriers to Effective Communication
- Communicating in Organizations
- Cross-Cultural Communication
- BLOCK 5 PERFORMANCE
- Chapter 15 Operations and Quality Management
- The Operations Behind Running a Business
- Product Operations
- Types of Production Methods
- Quality Control
- Service Operations
- Digital Operations
- Supply Chain Management
- Chapter 16 Data Management and Analytics
- Data and Information
- Information Systems
- Data Communication Networks
- Data Security Issues
- Business Analytics
- Chapter 17 Accounting and Financial Statements
- Accounting Is the Language of Business
- Types of Accounting
- The Three Major Financial Statements
- Connecting the Three Statements
- Analyzing Performance: Ratio Analysis
- Chapter 18 Financial Management
- Financial Management Overview
- Financial Planning
- Equity and Debt Financing
- The Cash Conversion Cycle
- Internal Financial Controls
- Appendix A: Legal Issues (Online Only Chapter)
- Appendix B: Putting It All Together: The Business Impact Deck
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