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Introduction to Business
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Introduction to Business

First Edition
Available with:


February 2023 | 432 pages | SAGE Publications, Inc
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

 
BUSINESS IN AN ENTREPRENEURIAL WORLD
 
Chapter 1 The Business of Business
 
Chapter 2 Business Without Borders
 
Chapter 3 The Entrepreneurial Mindset
 
BLOCK 1 THE OFFERING
 
Chapter 4 Business Creation
 
Chapter 5 Business Models
 
Chapter 6 Business Strategy for Competitive Advantage
 
BLOCK 2 MARKETS AND CUSTOMERS
 
Chapter 7 Marketing & Sales
 
Chapter 8 Customers and Market Segments
 
BLOCK 3 STRUCTURE AND PURPOSE
 
Chapter 9 Organizational Structure and Design
 
Chapter 10 Organizational Mission and Culture
 
BLOCK 4 PEOPLE INSIDE THE BUSINESS
 
Chapter 11 Management and Leadership
 
Chapter 12 Human Resource Management
 
Chapter 13 Motivation and Empowerment
 
Chapter 14 Communication in Business
 
BLOCK 5 PERFORMANCE
 
Chapter 15 Operations and Quality Management
 
Chapter 16 Data Management and Analytics
 
Chapter 17 Accounting and Financial Statements
 
Chapter 18 Financial Management
 
Chapter 19: Legal Issues (Online Only Chapter)
 
Appendix A: Putting It All Together: The Business Impact Deck

Supplements

Instructor Resource Site

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. 
 
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative. 

 

Student Study Site

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. 
 
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

Key features
  • Chapter-opening and chapter-ending case studies illustrate chapter concepts and highlight how companies are working towards UN Sustainable Development Goals 
  • Entrepreneurial Mindset activities ask students to take action and develop the mindset and skillset they need to be successful in their professional careers   
  • Ethics in Business challenges students to address ethical dilemmas, critically evaluate options, and consider consequences of different decisions.  
  • The Business Impact Project helps students apply what they've learned and gain a deeper understand how all the building blocks of businesses work together
  • Unique chapters on business models and data management and data analytics ensure students have the knowledge they need to succeed in today's business environment. 
Vantage Reference: 
Introduction to Business Vantage Digital Option

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Loose-leaf
ISBN: 9781071858080
$105.00

Paperback
ISBN: 9781071813140
$135.00