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Journal of International Marketing

Journal of International Marketing

Published in Association with American Marketing Association

eISSN: 15477215 | ISSN: 1069031X | Current volume: 32 | Current issue: 1 Frequency: Quarterly
Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

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Learn more about JIM at AMA.org.

JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.

Editor in Chief
Kelly Hewett University of Tennessee, USA
Vice President of Publications
Roland Rust University of Maryland, USA
Advisory Board
Robin Coulter University of Connecticut, USA
David Griffith Texas A&M University, USA
Satish Jayachandran University of South Carolina, USA
V. Kumar Brock University, Canada
Donald R. Lehmann Columbia University, USA
Russ Winer New York University, USA
Associate Editors
S. Cem Bahadir Florida International University, USA
Deepa Chandrasekaran University of Texas at San Antonio, USA
Amir Grinstein Northeastern University, USA
Peter Magnusson University of Texas Rio Grande Valley, USA
Babu John Mariadoss Texas Tech University, USA
Petra Riefler University of Natural Resources and Life Sciences, Austria
Matthew Robson Cardiff University, UK
Yuliya Strizhakova Rutgers University, USA
Editorial Review Board
James Agarwal University of Calgary, Canada
Lyn Amine St. Louis University, USA
Kersi Antia Western University, Canada
Abdul R. Ashraf Brock University, Canada
Preet Aulakh York University, Canada
Bilge Aykol Dokuz Eylül University, Turkey
George Balabanis City University London, UK
Fabian Bartsch Montpellier Business School, France
Brittney Bauer Loyola University New Orleans, USA
Sundar Bharadwaj University of Georgia, USA
Benjamin Boeuf IÉSEG, France
Josko Brakus University of Leeds, UK
Keith Brouthers King’s College, London, UK
S Tamer Cavusgil Georgia State University, USA
Brian Chabowski University of Tulsa, USA
Sylvie Chetty Uppsala University, Sweden
Bennett Chi Kin Yim Hong Kong University, Hong Kong
Vasileios (Bill) Davvetas University of Leeds, UK
Adamantios Diamantopoulos University of Vienna, Austria
Claudiu Dimofte San Diego State University, USA
Meike Eilert University of Kentucky, USA
Anton Fenik Grand Valley State University, USA
John Ford Old Dominion University, USA
Peter Gabrielsson University of Vaasa, Finland
Hongzhi Gao Victoria University of Wellington, New Zealand
David Gilliland Colorado State University, USA
Justina Gineikiene Vilnius University, Lithuania
Gary Gregory University of New South Wales, Australia
Andreas Grein Baruch College, USA
Verena Gruber HEC Montréal, Canada
Abhijit Guha University of South Carolina, USA
Xiaoling Guo University of International Business and Economics, China
Shaphali Gupta Management Development Institute, Gurgaon, India
Zeynep Gürhan-Canli Koç University, Turkey
Francisco Guzman University of North Texas, USA
Georgios Halkias Copenhagen Business School, Denmark
Jan Heide University of Wisconsin-Madison, USA
Neil Herndon Retired Marketing Professor, Hong Kong
Mikael Hilmersson Linnaeus University, Sweden
Linda Hui Shi University of Victoria, Canada
Magnus Hultman University of Leeds, UK
Fernando Jiménez University of Texas at El Paso, USA
Brett Josephson George Mason University, USA
Alexander Josiassen Copenhagen Business School, Denmark
Daekwan Kim Florida State University, USA
Jung S. Kim Bloomsburg University of Pennsylvania, USA
Ahmet Kirca Michigan State University, USA
Gary Knight Willamette University, USA
Nicole Koschate-Fischer Universität Erlangen–Nürnberg, Germany
Thomas Kramer University of California, Riverside, USA
Alexander Krasnikov Loyola University Chicago, USA
Hannah Lee Miami University, USA
Richard Lee University of South Australia, Australia
Constantinos N. Leonidou University of Leeds, UK
Leonidas Leonidou University of Cyprus, Cyprus
Oscar Martín Martín Public University of Navarra, Spain
Bruce Money Brigham Young University, USA
Neil Morgan University of Wisconsin, USA
Robert Morgan Cardiff University, UK
Susan Mudambi Temple University, USA
Janet Murray University of Missouri - St. Louis, USA
Giuseppe Musarra University of Leeds, UK
Cheryl Nakata University of North Carolina at Greensboro, USA
Pravin Nath Clemson University, USA
Nandini Nim University of Texas at El Paso, USA
Jaime Noriega DePaul University, USA
Anita Pansari Michigan State University, USA
Nicolas Papadopoulos Carleton University, Canada
Ravi Pappu University of Queensland, Australia
Audhesh Paswan University of North Texas, USA
Annie Peng Cui West Virginia University, USA
Alexander Rusetski York University, Canada
Ruta Ruzeviciute University of Tennessee, USA
Saeed Samiee University of Tulsa, USA
Lisa Scheer University of Missouri - Columbia, USA
Bodo Schlegelmilch Vienna University of Economics and Business, Austria
Matthew Shaner University of Mississippi, USA
Amalesh Sharma Texas A&M University, USA
Rebecca Slotegraaf Indiana University, USA
Carlos M.P. Sousa Molde University College, Norway
Stavroula Spyropoulou University of Leeds, UK
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Scott Swain Clemson University, USA
Charles R. Taylor Villanova University, USA
Felipe Thomaz University of Oxford, UK
Narongsak Thongpapanl Brock University, Canada
Annette Tower Clemson University, USA
P. Rajan Varadarajan Texas A&M University, USA
Kevin Voss Oklahoma State University, USA
Jack Wei University of West Georgia, USA
Stanford Westjohn University of Toledo, USA
Scott Widmier Kennesaw State University, USA
Yazhen (Sophie) Xiao Portland State University, USA
Goksel Yalcinkaya University of New Hampshire, USA
Gerald Yong Gao University of Missouri - St. Louis, USA
Srdan Zdravkovic Bryant University, USA
Katharina Zeugner-Roth SKEMA Business School, France
Haisu Zhang New Jersey Institute of Technology, USA
AMA Editorial Staff
Bennie F. Johnson Chief Executive Officer
Matt Weingarden Exceutive Vice President, Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Jess Barselow Production Editor
Karin Horler Senior Copy Editor
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  • Please read the guidelines on this page and the AMA Submission Guidelines page before visiting the submission site!

    This journal is a member of the Committee on Publication Ethics.

    Please read the guidelines on this page and the AMA Submission Guidelines page, then visit the Journal of International Marketing’s submission site (https://mc.manuscriptcentral.com/ama_jim) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Submissions that arrive via mail or email will not be processed for review. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

    Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.

    Only manuscripts of sufficient quality that meet the aims and scope of the Journal of International Marketing will be reviewed.

    There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.

    As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you. In addition, you must confirm that you are submitting the work for first publication in the Journal of International Marketing and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see the guidelines on prior publication and note that the journal will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in your cover letter. Authors should not post an updated version of their paper on the preprint server while it is being peer-reviewed for possible publication in the journal. If your paper is accepted, you must include a link on your preprint to the final version of your paper.

    If you have any questions about publishing with Sage, please visit the Sage Journals Solutions Portal.

    1. What do we publish?

    1.1 Aims and scope

    1.2 Article types

    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy

    2.2 Authorship

    2.3 Acknowledgments

    2.4 Funding

    2.5 Declaration of conflicting interests

    2.6 Research data

    2.7 Decision appeal policy

    3. Publishing policies

    3.1 Publication ethics

    3.2 Contributor’s publishing agreement

    3.3 Open access and author archiving

    4. Preparing your manuscript

    5. Submitting your manuscript

    5.1 ORCID

    5.2 Information required for completing your submission

    5.3 Permissions

    6. On acceptance and publication

    6.1 Accepted articles

    6.2 Production

    6.3 Online First publication

    6.4 Access to your published article

    6.5 Promoting your article

    7. Further information

     

    1. What do we publish?

    1.1 Aims and scope

    Before submitting your manuscript to the Journal of International Marketing, please ensure you have reviewed the aims and scope.

    1.2 Article types

    • Research Article
    • Special Issue Article
    • Research Note

    Research notes should be under 4,000 words, inclusive of everything in the manuscript. They should have the same rigor, style, and tone as full-length articles. Research notes should identify relevant prior research, clearly articulate their contribution to international marketing research, and provide compelling evidence for their arguments. These differ from articles in that their contribution is timely, high-impact, and original, though their empirical evidence might be preliminary in nature.

    There is no limit to the number of references allowed.

    The Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

    1.3 Writing your paper

    For information about author anonymity, readability and language, copy editing and proofreading, and inclusive language, see the AMA Submission Guidelines page.

    In addition, the Sage Author Gateway has some general advice on how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation. 

    1.3.1 Make your article discoverable

    For information and guidance on how to make your article more discoverable, visit the Sage Author Gateway page on How to Help Readers Find Your Article Online.

    1.3.2 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on the Journal Author Gateway for further information.

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    2. Editorial policies

    2.1 Peer review policy

    Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:

    • The reviewer is based at the same institution as any of the co-authors.
    • The reviewer is based at the funding body of the paper.
    • The reviewer has provided a personal (e.g., Gmail, Yahoo, Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).

    At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.

    The Journal of International Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Web of Science. Web of Science is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of International Marketing can opt in to Web of Science in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Web of Science website.

    The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board, and the submitting Editor/Board member will have no involvement in the decision-making process.

    2.2 Authorship

    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.

    2.2.1 Author misconduct policy and procedures

    See the AMA Editorial Policies & Procedures page.

    2.3 Acknowledgments

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section on the title page. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Acknowledgments should be included on the title page that is uploaded separately from the main text to facilitate anonymous peer review.

    Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.

    2.3.1 Third-party submissions

    Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the title page and in the accompanying cover letter. The statements must:

    • Disclose this type of editorial assistance—including the individual’s name, company, and level of input
    • Identify any entities that paid for this assistance
    • Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)

    Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.

    2.3.2 Writing assistance

    Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

    The Journal of International Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading on the title page.  Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.” 

    2.5 Declaration of conflicting interests

    The Journal of International Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the Sage Journals Author Gateway.

    2.6 Research data

    The Journal of International Marketing is committed to facilitating openness, transparency, and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs, please visit the Sage Research Data policy pages.

    Subject to appropriate ethical and legal considerations, authors are encouraged to:

    • Share your research data in a relevant public data repository
    • Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
    • Cite this data in your research

    Peer reviewers may be asked to peer review the research data prior to publication.

    • Peer reviewers may be asked to assess compliance with the research data policy
    • Peer reviewers may be asked to assess research data files

    If you need to anonymize your research data for peer review, please refer to Sage's Research Data Sharing FAQs for guidance.

    2.6.1 Falsification of data/misreporting of data

    See the AMA Editorial Policies & Procedures page.

    2.6.2 Replication Studies

    Authors of direct replication studies seeking to replicate findings from an article published in the Journal of International Marketing who are unable to confirm the results or conclusions should contact Roland Rust, AMA Vice President of Publications, at rrust@umd.edu.

    2.7 Decision appeal policy

    See the AMA Decision Appeal Policy page.

    If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at publication_ethics@sagepub.com.

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    3. Publishing policies

    3.1 Publication ethics

    Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway.

    3.1.1 Plagiarism

    The Journal of International Marketing and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles are checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.

    3.1.2 Prior publication

    If material has been previously published, it is not generally acceptable for publication in the Journal of International Marketing. However, there are certain circumstances where previously published material can be considered for publication; for example, the Journal of International Marketing will consider submissions of papers that have been posted on preprint servers or presented at conferences. Please refer to the AMA Editorial Policies & Procedures, the guidance on the Sage Author Gateway, or, if in doubt, contact the editorial office (jim@ama.org).

    3.2 Contributor’s publishing agreement

    Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage’s Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway.

    3.3 Open access and author archiving

    The Journal of International Marketing offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. For more information on Open Access publishing options at Sage please visit Sage Open Access. For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies.

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    4. Preparing your manuscript for submission    

    For templates and information about formatting, manuscript organization, manuscript components, web appendices, and references, see the AMA Submission Guidelines page.

    5. Submitting your manuscript

    The Journal of International Marketing is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jim to log in and submit your article online.

    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year, it is likely that you have an account.  For further guidance on submitting your manuscript online, please visit ScholarOne Online Help or contact the editorial office (jim@ama.org). 

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent, and fair peer review process, Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID ID, please follow this link to create one or visit Sage's ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway.

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    6. On acceptance and publication           

    6.1 Accepted articles

    Within two days of acceptance, your article will be published on the journal’s Accepted Manuscripts page. Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in Sage Track. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.

    6.2. Production

    When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (jim@ama.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the Sage editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. 

    6.3 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.

    6.4 Access to your published article

    Sage provides authors with online access to their final article.

    6.5 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

    7. Further information

    Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of International Marketing editorial office as follows: jim@ama.org.

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