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Journal of Business and Technical Communication

Journal of Business and Technical Communication

2018 Impact Factor: 0.900
2018 Ranking: 129/147 in Business | 71/88 in Communication
Source: Journal Citation Reports (Web of Science Group, 2019)
Published in Association with Iowa State University

eISSN: 15524574 | ISSN: 10506519 | Current volume: 34 | Current issue: 2 Frequency: Quarterly

JBTC again wins an NCTE Award for scientific and technical communication:

Best Article on Reporting Qualitative or Quantitative Research in Technical or Scientific Communication

Jenni Virtaluoto, Annalisa Sannino, and Yrjo Engestrom
Surviving Outsourcing and Offshoring: Technical Communication Professionals in Search of a Future"
Journal of Business and Technical Communication, 2016

Best Article on Pedagogy on Curriculum in Technical or Scientific Communication

Scott Warnock, Nicholas Rouse, Christopher Finn, Frank Linnehan, and Dylan Dryer
Measuring Quality, Evaluating Curricular Change: A 7-Year Assessment of Undergraduate Business Student Writing
Journal of Business and Technical Communication, 2017

Best Original Collection of Essays in Technical or Scientific Communication 

Clay Spinuzzi (Ed)
Special Issue on the Rhetoric of Entrepreneurship: Theories, Methodologies, and Practices
Journal of Business and Technical Communication, 2017
Which includes:

Clay Spinuzzi
Introduction to Special Issue on the Rhetoric of Entrepreneurship: Theories, Methodologies, and Practices
First Published April 4, 2017; pp. 275–289

Jeffrey M. Gerding, Kyle P. Vealey

When Is a Solution Not a Solution? Wicked Problems, Hybrid Solutions, and the Rhetoric of Civic Entrepreneurship
First Published March 30, 2017; pp. 290–318

Natasha N. Jones

Rhetorical Narratives of Black Entrepreneurs: The Business of Race, Agency, and Cultural Empowerment
First Published March 28, 2017; pp. 319–349

Steven Fraiberg

Start-Up Nation: Studying Transnational Entrepreneurial Practices in Israel’s Start-Up Ecosystem
First Published April 7, 2017; pp. 350–388 

The Journal of Business and Technical Communication keeps you informed about the latest communication practices, problems and trends in both business and academic settings or sectors. This important publication covers written, oral and electronic communication in all areas of business, science and government.

Created over two decades ago to meet the growing demand for research and analysis in this expanding field, the Journal of Business and Technical Communication provides you with information you can use today. The journal covers topics of fundamental interest and key issues such as: Managerial communication Collaborative writing Ethics of business communication Technical writing pedagogy Business-communication education Gender differences in writing International communication Graphic design Ethnography and corporate culture

Varied, Comprehensive Scholarship

A valuable resource for educators, researchers, scholars, managers, technicians and practitioners, the Journal of Business and Technical Communication offers you a wide range of scholarship that probes current problems and methods, including: Articles... essays present the latest - and often controversial - results of research in professional communication. Approaches and Practices... short articles list instructional tips and industrial how-tos. Commentaries... opinion pieces address issues of importance to the profession. Book and Software Reviews... critical examinations cover the book and software market. Comments and Responses... exchanges between readers and authors add insight to recent work. Annual Index... alphabetical listings of authors and titles provide quick and easy reference to valuable information.

Journal of Business and Technical Communication has frequently won the National Council of Teachers of English (NCTE) award presented nationally for excellence in publications in technical and scientific communication.

JBTC is a refereed, JCR™ ranked journal that provides a forum for research and scholarly discussion of business communication, technical communication, and scientific communication. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences.

Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. But articles addressing one sector or the other will also be considered. Submissions may address such topics as best practices in communication; innovative instruction in business and technical communication; qualitative and quantitative research in governmental, business, industrial, nonprofit or academic settings; and theoretical approaches to business and technical communication. While published manuscripts may represent any one of a wide range of approaches and methodologies, treatment should meet the highest standards for scholarship.

Charles Kostelnick Iowa State University, USA
Book Review Editor
Jordan Frith Clemson University, USA
Managing Editor
Former Editors
Nancy Roundy Blyler, founding coeditor 1987-1989 Iowa State University, USA
Charlotte Thralls, founding coeditor 1987-1989 Founding Coeditor 1987-1989
Thomas Kent, editor 1990-1994 Western Michigan University, USA
Rebecca E. Burnett, editor 1998-2002 Iowa State University, USA
Dorothy A. Winsor, editor 2003-2007 Iowa State University, USA
Charles Kostelnick, editor 1995-1997, 2013-2015, 2019-2020 Iowa State University, USA
David R. Russell, editor 2007-2019 Iowa State University, USA
Editorial Board
Gerald J. Alred University of Wisconsin, Milwaukee, USA
Paul Anderson Miami University of Ohio, USA
Randolph T. Barker Virginia Commonwealth University, USA
Charles Bazerman University of California, Santa Barbara, USA
Stephen A. Bernhardt University of Delaware, USA
Davida H. Charney The University of Texas at Austin, USA
Barbara Couture New Mexico State University, USA
Stephen Doheny-Farina Clarkson University, USA
Valerie P. Goby Zayed University, UAE
Magnus Gustafsson Chalmers University of Technology, Sweden
JoAnn Hackos Comtech Services, Inc., USA
Michael G. Moran University of Georgia College of Social Work, USA
Lee Odell Rensselaer Polytechnic Institute, New York
Richard David Ramsey Southeastern Louisiana University, USA
Janice C. Redish President, Redish and Associates, Inc., USA
Stuart A. Selber Pennsylvania State University, USA
Rachel Spilka University of Wisconsin, Milwaukee, USA
Kirk St. Amant Louisiana Tech University, USA
James P. Zappen Rensselaer Polytechnic Institute, New York
Cristina Zucchermaglio Sapienza Università di Roma, Italy
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  • Types of Submissions

    JBTC publishes several types of submissions: article-length studies, approaches and practices, commentaries, book and software reviews, and comments and responses.

    Article-Length Studies: Article-length studies, which should present the results of research, are usually 6,000 to 12,000 words. Reports of empirical research should include details of the research design and methodology, either in the text or in an appendix.

    Approaches and Practices: Approaches and practices are short pieces—3,000 to 6,000 words—published in a section of the journal devoted to pedagogical tips and industrial how-tos.

    Commentaries: Commentaries—which may range from 2,000 to 3,000 words—are opinion pieces addressing issues of importance to the profession.

    Book Reviews: Book reviews critically examine recent additions to the book market. Reviews may range from 800 to 1,200 words. Queries regarding reviews should be submitted to the Book Review Editor, Christa Teston, at

    Comments and Responses: Comments and responses are exchanges between readers and authors about pieces that have appeared in JBTC. These submissions should not exceed 2,500 words.

    Submitting Manuscripts

    Manuscripts should be submitted to

    When submitting your manuscript, you will need to upload a manuscript file with no identifying author information (designate as Main Document) and a separate title page document (designate as Title Page) with author details, including title of the manuscript, the name(s) of the author(s), and the affiliation(s) of the author(s). Also submit a separate document designated Autobiographical Note, of about 40 words.

    Documentation should conform to the Publication Manual of the American Psychological Association, current edition, and should be placed on a page(s) labeled "References" at the end of the manuscript. Instead of footnotes, use endnotes, but substantive notes should be incorporated in the text whenever possible. To hide your identity during the review process, refer to your own previously published research by using the word AUTHOR rather than your name.

    Upload all Figures, Images, and Tables as a separate document(s). Indicate where figures, images, or tables should be inserted in the text by typing on a separate line—in all capital letters—INSERT TABLE/FIGURE ABOUT HERE after the paragraph where the table/figure is first mentioned.

    Everything in the manuscript, including cover page, abstract, autobiographical note, indented quotations, notes, and references, should be double-spaced. Employ the same point size and the same font style throughout the manuscript, and leave the right margin unjustified. In addition, do not end lines with a hyphen.

    If the manuscript is accepted, authors are responsible for submitting all visuals for accepted manuscripts in camera-ready copy suitable for publication. (Specifications for preparing visuals will be furnished on acceptance.) Authors are responsible for obtaining the necessary permissions and for the accuracy of all references, figures, and tables.

    If data from human subjects is used, it must be gathered under the auspices of the human subjects review board or equivalent body at the author’s institution, and a statement to that effect must be included in the manuscript.

    Submission of a manuscript implies commitment to publish in the journal. Authors submitting manuscripts to the journal should not simultaneously submit them to another journal, nor should manuscripts have been published elsewhere in substantially similar form or with substantially similar content. Authors in doubt about what constitutes prior publication should consult the editor.

    Please submit queries regarding manuscript submissions to

    Peer Review Process

    All article-length studies, approaches and practices, and commentaries are refereed, double blind. Readers' reports are routinely provided to authors. Authors are typically informed of the decision within three months. At least one round of revision is common for accepted manuscripts.

    Book and Software Reviews

    Headings for book reviews should include the following information: title of book, author or editor, place of publication, publisher, date of publication, and number of pages in the book (or analogous information for software).

    Manuscript Preparation

    Manuscripts should be prepared using the APA Style Guide (current edition). All pages must be typed, double-spaced (including references, footnotes, and endnotes). Text must be in 12-point Times Roman. Block quotes may be single-spaced. Must include margins of 1inch on all the four sides and number all pages sequentially.

    The manuscript should include four major sections(in this order): Title Page, Abstract, Main Body, and References.

    Sections in a manuscript may include the following (in this order): (1) Title page, (2) Abstract, (3) Keywords, (4) Text, (5) Notes, (6) References, (7) Tables, (8) Figures, and (9) Appendices.

    1. Title page. Please include the following:

    • Full article title
    • Acknowledgments and credits
    • Each author’s complete name and institutional affiliation(s)
    • Grant numbers and/or funding information
    • Corresponding author (name, address, phone/fax, e-mail)

    2. Abstract. Print the abstract (150 to 250 words) on a separate page headed by the full article title. Omit author(s)’s names.

    3. Text. Begin article text on a new page headed by the full article title.

    a. Headings and subheadings. Subheadings should indicate the organization of the content of the manuscript. Generally, three heading levels are sufficient to organize text. Level 1 heading should be Centered, Boldface, Upper & Lowercase, Level 2 heading should be Flush Left, Boldface, Upper & Lowercase, Level 3 heading should be Indented, boldface, lowercase paragraph heading that ends with a period, Level 4 heading should be Indented, boldface, italicized, lowercase paragraph heading that ends with a period, and Level 5 heading should be Indented, italicized, lowercase paragraph heading that ends with a period.

    b. Citations. For each text citation there must be a corresponding citation in the reference list and for each reference list citation there must be a corresponding text citation. Each corresponding citation must have identical spelling and year. Each text citation must include at least two pieces of information, author(s) and year of publication. Following are some examples of text citations:

    (i)Unknown Author: To cite works that do not have an author, cite the source by its title in the signal phrase or use the first word or two in the parentheses. Eg. The findings are based on the study was done of students learning to format research papers ("Using XXX," 2001)

    (ii) Authors with the Same Last Name: use first initials with the last names to prevent confusion. Eg.(L. Hughes, 2001; P. Hughes, 1998)

    (iii) Two or More Works by the Same Author in the Same Year: For two sources by the same author in the same year, use lower-case letters (a, b, c) with the year to order the entries in the reference list. The lower-case letters should follow the year in the in-text citation. Eg. Research by Freud (1981a) illustrated that…

    (iv) Personal Communication: For letters, e-mails, interviews,and other person-to-person communication, citation should include the communicator's name, the fact that it was personal communication, and the date of the communication. Do not include personal communication in the reference list. Eg. (E. Clark, personal communication, January 4, 2009).

    (v) Unknown Author and Unknown Date: For citations with no author or date, use the title in the signal phrase or the first word or two of the title in the parentheses and use the abbreviation "n.d." (for "no date"). Eg. The study conducted by of students and research division discovered that students succeeded with tutoring ("Tutoring and APA," n.d.).

    5. Notes. If explanatory notes are required for your manuscript, insert a number formatted in superscript following almost any punctuation mark. Footnote numbers should not follow dashes ( — ), and if they appear in a sentence in parentheses, the footnote number should be inserted within the parentheses. The Footnotes should be added at the bottom of the page after the references. The word “Footnotes” should be centered at the top of the page.

    6. References. Basic rules for the reference list:

    • The reference list should be arranged in alphabetical order according to the authors’ last names.
    • If there is more than one work by the same author, order them according to their publication date – oldest to newest (therefore a 2008 publication would appear before a 2009 publication).
    • When listing multiple authors of a source use “&” instead of “and”.
    • Capitalize only the first word of the title and of the subtitle, if there are one, and any proper names – i. e. only those words that are normally capitalized.
    • Italicize the title of the book, the title of the journal/serial and the title of the web document.
    • Manuscripts submitted to JBTC should strictly follow the APA manual.
    • Every citation in text must have the detailed reference in the Reference section.
    • Every reference listed in the Reference section must be cited in text.
    • Do not use “et al.” in the Reference list at the end; names of all authors of a publication should be listed there.

    Here are a few examples of commonly found references. For more examples please check APA (current edition).


    Book with place of publication--Airey, D. (2010). Logo design love: A guide to creating iconic brand identities. Berkeley, CA: New Riders.


    Book with editors & edition-- Collins, C., & Jackson, S. (Eds.). (2007). Sport in Aotearoa/New Zealand society. South Melbourne, Australia: Thomson.


    Book with author & publisher are the same-- MidCentral District Health Board. (2008). District annual plan 2008/09. Palmerston North, New Zealand: Author.


    Chapter in an edited book--Dear, J., & Underwood, M. (2007). What is the role of exercise in the prevention of back pain? In D. MacAuley& T. Best (Eds.), Evidence-based sports medicine (2nd ed., pp. 257-280). Malden, MA: Blackwell.



    Journal article with more than one author (print)--Gabbett, T., Jenkins, D., & Abernethy, B. (2010). Physical collisions and injury during professional rugby league skills training. Journal of Science and Medicine in Sport, 13(6), 578-583.


    Journal article – 8 or more authors-- Crooks, C., Ameratunga, R., Brewerton, M., Torok, M., Buetow, S., Brothers, S., … Jorgensen, P. (2010). Adverse reactions to food in New Zealand children aged 0-5 years. New Zealand Medical Journal, 123(1327). Retrieved from


    Internet Sources:

    Internet – no author, no date--Pet therapy. (n.d.). Retrieved from htttp://


    Internet – Organisation / Corporate author-- SPCA New Zealand. (2011). Your dog may be dying from the heat [Press release]. Retrieved from


    • Examples of various types of information sources:

    Act (statute / legislation)--Copyright Act 1994. (2011, October 7). Retrieved from


    Blog post-- Liz and Ellory. (2011, January 19). The day of dread(s) [Web log post]. Retrieved from


    Brochure / pamphlet (no author)--Ageing well: How to be the best you can be [Brochure]. (2009). Wellington, New Zealand: Ministry of Health.


    Conference Paper--Williams, J., & Seary, K. (2010). Bridging the divide: Scaffolding the learning experiences of the mature age student. In J. Terrell (Ed.), Making the links: Learning, teaching and high quality student outcomes. Proceedings of the 9th Conference of the New Zealand Association of Bridging Educators (pp. 104-116). Wellington, New Zealand.


    DVD / Video / Motion Picture (including Clickview&Youtube)--Gardiner, A., Curtis, C., & Michael, E. (Producers), &Waititi, T. (Director). (2010). Boy: Welcome to my interesting world [DVD]. New Zealand: Transmission.


    Magazine--Ng, A. (2011, October-December). Brush with history. Habitus, 13, 83-87.


    Newspaper article (no author)--Little blue penguins homeward bound. (2011, November 23). Manawatu Standard, p. 5


    Podcast (audio or video)--Rozaieski, B. (2011). Logan cabinet shoppe: Episode 37: Entertainment center molding [Video podcast]. Retrieved from

    Software (including apps--UBM Medica.(2010). iMIMS (Version1.2.0) [Mobile application software].Retrieved from


    Television programme--Flanagan, A., & Philipson, A. (Series producers & directors).(2011). 24 hours in A & E [Television series]. Belfast, Ireland: Channel 4.


    Thesis (print)--Smith, T. L. (2008). Change, choice and difference: The case of RN to BN degree programmes for registered nurses (Master’s thesis). Victoria University of Wellington, Wellington, New Zealand.


    Thesis (online)--Mann, D. L. (2010). Vision and expertise for interceptive actions in sport (Doctoral dissertation, The University of New South Wales, Sydney, Australia). Retrieved from


    Non-English reference book, title translated in English

    Real Academia Espanola. (2001). Diccionario de la lenguaespanola [Dictionary of the Spanish Language] (22nded.). Madrid, Spain: Author

    IMPORTANT NOTE: To encourage a faster production process of your article, you are requested to closely adhere to the points above for references. Otherwise, it will entail a long process of solving copyeditor’s queries and may directly affect the publication time of your article. In case of any question, please contact the journal editor at

    7. Tables. They should be structured properly. Each table must have a clear and concise title. When appropriate, use the title to explain an abbreviation parenthetically. Eg. Comparison of Median Income of Adopted Children (AC) v. Foster Children (FC). Headings should be clear and brief.

    8. Figures. They should be numbered consecutively in the order in which they appear in the text and must include figure captions. Figures will appear in the published article in the order in which they are numbered initially. The figure resolution should be 300dpi at the time of submission.

    IMPORTANT: PERMISSION - The author(s) are responsible for securing permission to reproduce all copyrighted figures or materials before they are published in JBTC. A copy of the written permission must be included with the manuscript submission.

    9. Appendices. They should be lettered to distinguish from numbered tables and figures. Include a descriptive title for each appendix (e.g., “Appendix A. Variable Names and Definitions”). Cross-check text for accuracy against appendices.

    Note for authors whose primary language is other than English:

    Authors who would like to refine the use of English in their manuscripts might consider using the services of a professional English-language editing company. We highlight some of these companies at

    Please be aware that SAGE has no affiliation with these companies and makes no endorsement of them. An author's use of these services in no way guarantees that his or her submission will ultimately be accepted. Any arrangement an author enters into will be exclusively between the author and the particular company, and any costs incurred are the sole responsibility of the author.

    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.


    For more information, please refer to the SAGE Manuscript Submission Guidelines.


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