Journal of Marketing Education
Marketing
Submit your article online!
Sage Track makes it easy to:
- Submit your article online
- Submit revisions and resubmissions through automatic linking
- Track the progress of your article online
- Publish faster with JMED!
Visit https://mc.manuscriptcentral.com/jmed
The Journal of Marketing Education is the leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing effective teaching methods and new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.
The Journal of Marketing Education provides a forum for the exchange of research results, ideas, information and experiences related to the process of educating students of marketing and advertising.
This journal is a member of the Committee on Publication Ethics (COPE). The Journal of Marketing Education is a publication owned by Sage Publishing. Find information online about the use of artificial intelligence in Sage Journals and Sage's policy on ChatGPT and generative AI.
The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities.
The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education. The journal also publishes articles that address various professional issues of importance to marketing faculty members. The readership of the Journal of Marketing Education is international in scope with significant representation in university libraries.
| Victoria L. Crittenden | Babson College, USA |
| Linda Ferrell | Auburn University, USA |
| Anjala Krishen | University of Nevada Las Vegas, USA |
| Christine Lai-Bennejean | EMLYON Business School, France |
| Adam J. Mills | Loyola University New Orleans, USA |
| Michelle D. Steward | Wake Forest University, USA |
| John B. Ford | |
| David Ackerman | California State University, Northridge, USA |
| Haya Ajjan | Elon University, USA |
| Christy Ashley | University of Rhode Island, USA |
| Andy Aylesworth | Bentley College, USA |
| Laurie Babin | The University of Mississippi, USA |
| Don Bacon | University of Denver, USA |
| Nicole Beachum | University of Alabama at Birmingham, USA |
| Sharon E. Beatty | University of Alabama, USA |
| Lauren S. Beitelspacher | Babson College, USA |
| George Belch | San Diego State University, USA |
| Stefanie Beninger | Nyrenrode Business School, Netherlands |
| Stacey Neier Beran | Loyola University Chicago, USA |
| Colin Campbell | University of San Diego, USA |
| Les Carlson | Clemson University, USA |
| Dae Ryun Change | SUNY Stony Brook, Korea |
| Larry B. Chonko | The University of Texas at Arlington, USA |
| Irvine "Bud" Clark III | James Madison University, USA |
| Dennis E. Clayson | University of Northern Iowa, USA |
| Miguel Córdova | Pontifical Catholic University of Peru, Peru |
| Scott Cowley | Western Michigan University, USA |
| Georgiana Craciun | Duquesne University, USA |
| Shannon Cummins | University of Nebraska-Omaha, USA |
| Cassandra Davis | Wayne State University, USA |
| Andrea Dixon | Baylor University, USA |
| Dawn Edmiston | William & Mary, USA |
| Debbie Ellis | University of Kwazula-Natal, South Africa |
| Linda Ferrell | Auburn University, USA |
| O. C. Ferrell | Belmont University, USA |
| Howard Forman | California State University, Fullerton, USA |
| Alexa Fox | University of Akron, USA |
| John P. Fraedrich | Southern Illinois University, USA |
| Luke Greenacre | University of South Australia, Australia |
| Dwayne D. Gremler | Bowling Green State University, Ohio, USA |
| Kevin Gwinner | Kansas State University, USA |
| Dana Harrison | East Tennessee State University, USA |
| Steven W. Hartley | University of Denver, USA |
| Kerstin Heilgenberg | University of Victoria, Canada |
| Robert S. Heiser | University of Southern Maine, USA |
| Krista Hill | Babson College, USA |
| H. Rika Houston | California State University, Los Angeles, USA |
| Tomas Hult | Michigan State University, USA |
| Minna-Maarit Jaskari | University of Vaasa, Finland |
| Fahri Karakaya | University of Massachusetts-Dartmouth, USA |
| Gary L. Karns | Seattle Pacific University, USA |
| April Kemp | Southeastern Louisiana University, USA |
| Joya Kemper | University of Canterbury, New Zealand |
| Karen Norman Kennedy | University of Alabama at Birmingham, USA |
| Stephen Koernig | DePaul University, USA |
| Anjala Krishen | University of Nevada Las Vegas, USA |
| Simone Kurtzke | Edinburgh Napier University, Scotland |
| Christine Lai-Bennejean | EMLYON Business School, France |
| Bodo Lang | Massey University, New Zealand |
| Ryan Langan | University of San Francisco, USA |
| Felicia Lassk | Northeastern University, USA |
| William J. Lundstrom | Cleveland State University, USA |
| Carlo Mari | University of Molise, Italy |
| Jeffrey Meyer | Bowling Green State University, USA |
| Adam J. Mills | Loyola University New Orleans, USA |
| Zachary Moore | University of Louisiana at Monroe, USA |
| Caroline Munoz | University of North Georgia, USA |
| Keith B. Murray | Bryant College, USA |
| William T. Neese | Troy University, USA |
| Sarath A. Nonis | Arkansas State University, USA |
| Gavin Northey | Griffith University, Australia |
| Angela Paladino | The University of Melbourne, Victoria, Australia |
| Janna Parker | James Madison University, USA |
| James “Jimmy” Peltier | University of Wisconsin-Whitewater, USA |
| Rebeca Perren | California State University San Marcos, USA |
| Ed Petkus | Ramapo College of New Jersey, Mahwah, NJ, USA |
| Susan M. Petroshius | Bowling Green State University, USA |
| B. Allyson Phillips | Ouachita Baptist University, USA |
| Leyland Pitt | Simon Fraser University, Canada |
| Michael Jay Polonsky | Deakin University, Australia |
| Stephen P. Ramocki | Rhode Island College, USA |
| James Reardon | University of Northern Colorado, USA |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Cindy Rippé | University of North Georgia, USA |
| Wendy Ritz | Florida State University Panama City, USA |
| Martha Rivera-Pesquera | IPADE Business School, Mexico |
| Karen Robson | University of Windsor, Canada |
| Andrew Rohm | Loyola Marymount University, USA |
| Sharyn Rundle-Thiele | Griffith University, Queensland, Australia |
| Setayesh Sattari | Whittier College, USA |
| Jack Schibrowsky | University of Nevada, Las Vegas, USA |
| Bodo Schlegelmilch | Vienna University of Economics and Business, Austria |
| Abigail B. Schneider | Regis University, USA |
| George S. Spais | Hellenic Open University, Greece |
| Lisa Spiller | Christopher Newport University, USA |
| Harlan Spotts | Western New England College, USA |
| Mark G. Staton | Western Washington University, USA |
| Michelle D. Steward | Wake Forest University, USA |
| Kristin Stewart | California State University San Marcos, USA |
| Esther Swilley | Kansas State University, USA |
| Holly Syrdal | Texas State University, USA |
| Sigitas Urbonavicius | Vilnius University, Lithuania |
| Brian A. Vander Schee | Indiana University, USA |
| Ranjit Voola | University of Sydney, Australia |
| Kelly Weidner | University of San Francisco, USA |
| Charles M. Wood | University of Tulsa, USA |
| Mark Young | Winona State University, USA |
| Debra Zahay-Blatz | St. Edward's University, USA |
Manuscript Submission Guidelines: Journal of Marketing Education
This Journal is a member of the Committee on Publication Ethics
This Journal recommends that authors follow the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals formulated by the International Committee of Medical Journal Editors (ICMJE).
Please read the guidelines below then visit the Journal’s submission site https://mc.manuscriptcentral.com/jmed to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned.
Only manuscripts of sufficient quality that meet the aims and scope of Journal of Marketing Education will be reviewed.
There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.
As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Publication of a one-page abstract of the manuscript in conference proceedings will not preclude consideration for publication in the Journal of Marketing Education. You will also be required to warrant that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you.
-
What do we publish?
1.1 Aims & Scope
1.2 Article types
1.3 Writing your paper
-
Editorial policies
2.1 Peer review policy
2.2 Authorship
2.3 Acknowledgements
2.4 Funding
2.5 Declaration of conflicting interests
2.6 Research ethics and patient consent
-
Publishing polices
3.1 Publication ethics
3.2 Contributor’s publishing agreement
3.3 Open access and author archiving
-
Preparing your manuscript
4.1 Formatting
4.2 Artwork, figures and other graphics
4.3 Supplementary material
4.4 Reference style
4.5 English language editing services
-
Submitting your manuscript
5.1 ORCID
5.2 Information required for completing your submission
5.3 Permissions
-
On acceptance and publication
6.1 Sage Production
6.2 Online First publication
6.3 Access to your published article
6.4 Promoting your article
-
Further information
1. What do we publish?
1.1 Aims & Scope
Before submitting your manuscript to the Journal of Marketing Education, please ensure you have read the Aims & Scope.
1.2 Article types
Manuscripts ordinarily should be between 4,000 and 7,000 words (15 to 30 pages), plus appropriate references, tables, and other supporting materials. Authors should strive for conciseness, readability, and a high density of contribution per page. Manuscripts are judged using the following seven criteria:
- Overall contribution to the marketing education literature
- Significance of the topic to marketing education
- Adequacy of literature review
- Conceptual rigor
- Content organization
- Writing quality
- Strength of implications
Empirical manuscripts are also judged on methodological appropriateness and rigor, data analysis quality, and presentation of results and outcomes. When discussing learning outcomes in a paper, be sure to distinguish between actual and perceived learning (see the editorial by Bacon in the April, 2016 issue of Journal of Marketing Education, available at http://journals.sagepub.com/doi/full/10.1177/0273475316636732).
There is currently no limit to the number of references allowed for submissions to the Journal of Marketing Education.
1.3 Writing your paper
The Sage Author Gateway has some general advice and on how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation.
1.3.1 Make your article discoverable
When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online
2. Editorial policies
2.1 Peer review policy
Manuscripts are normally desk reviewed by the editor and acknowledged within one week of receipt. If the manuscript passes this desk review, they are forwarded to two or three reviewers for a formal evaluation following a double-anonymize procedure. Those reviews are usually completed within five weeks. Authors of nonrejected manuscripts can expect an invitation to make and submit either a major or minor revision. Major revisions are returned to the original reviewers, whereas minor revisions may or may not be sent to the reviewers depending on the editor’s judgment. All accepted manuscripts are currently being published within one year of acceptance. At the present time, the Journal publishes approximately one in five manuscripts received for review. The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.
2.2 Authorship
All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.
Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
2.3 Acknowledgements
All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.
Please supply any personal acknowledgements on the cover page, separate from the main text, to facilitate anonymous peer review.
2.3.1 Third party submissions
Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgements section of the manuscript and in the accompanying cover letter. The statements must:
- Disclose this type of editorial assistance – including the individual’s name, company and level of input
- Identify any entities that paid for this assistance
- Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations, e.g. conflicting interests, funding, etc.
Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.
2.4 Funding
The Journal of Marketing Education requires all authors to acknowledge their funding in a consistent fashion under a separate heading. Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.
2.5 Declaration of conflicting interests
The Journal of Marketing Education encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the Sage Journal Author Gateway
Please ensure that a ‘Declaration of Conflicting Interests’ statement is included at the end of your manuscript, after any acknowledgements and prior to the references. If no conflict exists, please state that ‘The Author(s) declare(s) that there is no conflict of interest’.
For guidance on conflict of interest statements, please see the ICMJE recommendations here
2.6 Research ethics and human subject consent
Authors are strongly encouraged to work with the Institutional Review Board (IRB) at their schools to ensure protection of human subjects. Authors are encouraged to state in the methods section that the relevant Ethics Committee or IRB provided (or waived) approval, whether participants provided informed consent, and whether the consent was written or verbal.
Please also refer to the ICMJE Recommendations for the Protection of Research Participants
3. Publishing Policies
3.1 Publication ethics
Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway
3.1.1 Plagiarism
The Journal of Marketing Education and Sage take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action. Sentences or phrases copied directly from previously published work must be included in quotation marks with the appropriate reference cited in text, following APA style guidelines.
3.1.2 Prior publication
If material has been previously published it is not generally acceptable for publication in a Sage journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the Sage Author Gateway or if in doubt, contact the Editor at the address given below under Further Information.
3.2 Contributor’s publishing agreement
Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants Sage the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case copyright in the work will be assigned from the author to the society. For more information please visit the Sage Author Gateway
3.3 Open access and author archiving
The Journal of Marketing Education offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. For more information on Open Access publishing options at Sage please visit Sage Open Access. For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies.
4. Preparing your manuscript for submission
4.1 Formatting
All manuscripts submitted to the Journal of Marketing Education must follow the general guidelines of the Publication Manual of the American Psychological Association (APA). Manuscripts must be double-spaced, including the title page, abstract, text, quotes, acknowledgements, references, footnotes, appendices, tables, and figure captions. The first line of all new paragraphs should be indented and no extra blank lines should be inserted between paragraphs. When appropriate, use subheadings to organize lengthy presentations. Figures/charts and tables created in MS Word should be included in the main text rather than at the end of the document. Figures and other files outside of Word (e.g., Excel, PowerPoint, JPG, etc.) should be submitted separately with a placeholder note in the running text (i.e., “[insert Figure 1 here]”). When reporting group differences or relationships between variables, report effect sizes such as Cohen’s d, partial eta-squared, or standardized regression coefficients in addition to statistical test results. Additionally, since the journal follows the double-blind review process, manuscripts must be anonymized with no references to the author name, affiliation, or college/university where data were collected. Manuscripts not following these style guidelines will be returned to the author for corrections.
4.2 Artwork, figures and other graphics
For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit Sage’s Manuscript Submission Guidelines
Figures supplied in color will appear in color online, are printed in black and white in the print version of the Journal. Authors should keep this in mind when creating graphics.
4.3 Supplementary material
This journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplementary files
4.4 Reference style
The Journal of Marketing Education adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.
4.5 English language editing services
Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on our Journal Author Gateway for further information.
5. Submitting your manuscript
The Journal of Marketing Education is hosted on Sage Track, a web based online submission and peer review system powered by ScholarOne™ Manuscripts. The online submission system requires two files. One file should include the manuscript and all its tables, figures, and so on. This file must not contain any information that would identify the author(s). The second file is the cover page, including the manuscript’s title and author information (including affiliations) and any acknowledgements. Submit both documents through https://mc.manuscriptcentral.com/jmed.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is likely that you will have had an account created. For further guidance on submitting your manuscript online please visit ScholarOne
5.1 ORCID
As part of our commitment to ensuring an ethical, transparent and fair peer review process Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.
The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.
5.2 Information required for completing your submission
You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).
5.3 Permissions
Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway.
6. On acceptance and publication
6.1 Sage Production
Your Sage Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be sent by PDF to the corresponding author and should be returned promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate.
6.2 Online First publication
Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.
6.3 Access to your published article
Sage provides authors with online access to their final article.
6.4 Promoting your article
Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.
7. Further information
Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing Education’s current Editor:
Victoria L. Crittenden
vcrittenden@babson.edu