Launching Successful Ventures
- Michael W. Fountain - University of South Florida, USA
- Thomas W. Zimmerer - University of South Florida, USA
–W. Don Stull, Texas Tech University
The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
| Chapter Learning Objectives |
| The Entrepreneur |
| Types of Entrepreneurial Ventures |
| Where Are Today’s Entrepreneurs Coming From? |
| Your Challenge |
| Global Entrepreneurship and the Acceleration of Competition |
| Customer-Focused Business Models |
| Developing an Entrepreneurial Culture |
| The Need for Continuous Change |
| Social Entrepreneurship in Our Economy |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| In Search of the Valuable Idea |
| The Power of Human Creativity |
| Screening and Evaluating Ideas |
| Market Evaluation Steps |
| Creating a Potential Adopter Profile |
| Building an Opportunity Evaluation Model |
| The Seven-Part Assessment Model |
| Assessing the Actual Market Potential: The Ugly Realities |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Assessing the Industry |
| The Macroenvironmental Analysis Process |
| Components of the Macroenvironment |
| Stages of Industry Development |
| Analyzing Industry Behavior |
| Competitive Analyses and Competitive Profile Matrices |
| Creating Your Business Model |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Customers and the Market |
| “Market Disruptors” |
| Switching Cost: A Barrier to Adoption |
| Market Research and Market Segmentation |
| Effective Marketing Strategies |
| Components of a Marketing Strategy |
| Product Strategies |
| Place Strategies |
| Pricing Strategies |
| Promotion Strategies |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| By the Numbers |
| Financial Analysis |
| Basic Financial Statements |
| Breakeven Analysis and the Pro Forma Financial Statement |
| Financial Ratio Analysis |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Cash and Profits Are Not the Same |
| Cash Flow Process |
| Cash Flow Management: Inventories |
| Cash Flow Management: Accounts Payable |
| Avoiding the Cash Crunch |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Founder’s Responsibility |
| The Founder as Leader |
| Leadership in Action |
| Team Member Success = Organizational Success |
| Team Member Selection |
| Creating an Ethical Environment |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Protecting Intellectual Property |
| Protecting Intellectual Property Rights |
| Selecting an Appropriate Form of Ownership |
| Business Licenses and Permits |
| Contracts |
| Selecting an Attorney |
| Conclusion |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| The Value of Writing a Business Plan |
| Road Map to Success |
| Challenges of the Business Plan |
| Structure of the Business Plan |
| Presenting the Business Plan |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Equity Capital |
| Sources of Equity Financing |
| Types of Equity Instruments |
| Raising Equity Capital |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Fundamentals of Non-Equity Financing |
| Government Sources of Capital |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Managing Investor Expectations |
| Valuing the Start-Up Company |
| Example of a Draft Private Placement Memorandum |
| Entrepreneurial Exercises |
| Chapter Learning Objectives |
| Preparing For Your Exit |
| Selling the Venture |
| Mergers |
| Public Liquidity Event |
| Bankruptcy |
| Entrepreneurial Exercises |
| Case 1: Never Underestimate the Power of Marketing |
| Case 2: A Little Bit of Science Never Hurts |
| Case 3: When Adversity Strikes |
| Case 4: Knowing When to Regroup |
| Case 5: When to Trust Your Gut |
| Case 6: Listen to Customers and Advance Incrementally |
| Case 7: Mitigate Risk |
| Case 8: Venture Capitalist Turned Entrepreneur |
| Case 9: Living an Entrepreneur’s Life |
| Case 10: To Sell or Not to Sell |
Supplements
Password-protected Instructor Resources include the following:
- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- Teaching Notes includes sample answers to the end-of-chapter entrepreneurial exercises.
“Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it.”
“This is a practical hands-on approach that is worth considering for your course–concise and full of meaningful exercises and examples.”
“This book is a great resource for potential entrepreneurs and a good foundation for those brave enough to strike out on their own.”
“Launching Successful Ventures is a decent resource for an introductory or mid-level course. It has the potential to be an excellent resource alongside writing a business plan. It also offers a detailed breakdown of the most vital concepts comprising entrepreneurship.”
“This book is well written with concepts that would engage students’ intellect in the Launching New Venture class.”
“Practical with meaningful learning activities.”
“This text attempts to offer the new entrepreneur a guide for success and focuses a good deal of attention on the analytical skills that many new entrepreneurs lack.”
“This text is tuned for the high-growth venture founder who has a preconceived business concept.”
“An excellent tool for entrepreneurship classes.”
“A great text for non-business majors, students without prior business knowledge, or nascent entrepreneurs to quickly gain an understanding of the process of entrepreneurship and access to some tools to quickly get them working on building their business.”
HEOA Compliance
Available formats
| ISBN: 9781506358925 | Electronic Version | Suggested Retail Price: $64.00 | Bookstore Price: $51.20 |
| ISBN: 9781506358932 | Paperback | Suggested Retail Price: $80.00 | Bookstore Price: $64.00 |
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