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Mass Communication - Vantage Learning Platform

Mass Communication - Vantage Learning Platform
Living in a Media World

Eighth Edition

March 2021 | SAGE Publications, Inc
ISBN: 978-1-0718-2111-4

About Mass Communication, Eighth Edition

The best-selling Mass Communication presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life.

About Mass Communication, Eighth Edition - Vantage Digital Option


Please note that this is an instant-access product. Once you complete your purchase, you will not receive or need an access code. If you’ve previously accessed Sage Vantage via your LMS and/or initiated a grace period, this purchase will be applied directly to your account when you log in to Sage Vantage.

Within a few minutes of completing your order,
you will receive two (2) emails as follows: a confirmation email (Your order has been received) and an email with additional instructions on how to access your product (Your Sage Vantage order is ready). Be sure to check your spam folder and adjust filter settings if you do not receive these emails.


Course tools done right.
Built to support your teaching. Designed to ignite learning.

The best-selling Mass Communication by Ralph E. Hanson presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. Mass Communication – Vantage Digital Option, Eighth Edition delivers trusted content from Hanson's text on Sage Vantage, an intuitive digital platform that offers auto-graded assignments and interactive multimedia tools—including assignable video—all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers easy course set-up and enables students to better prepare for class. For a personalized demo, please contact your Sage representative.

Watch this 90-second video and see how it works:


Chapter 1. Living in a Media World: An Introduction to Mass Communication
Chapter 2. Mass Communication Effects: How Society and Media Interact
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
Chapter 4. Books: The Birth of the Mass Media
Chapter 5. The News Business: Reflection of a Democratic Society
Chapter 6. Audio: Music and Talk Across Media
Chapter 7. Movies: Mass Producing Entertainment
Chapter 8. Television: Broadcast and Beyond
Chapter 9. Online and Mobile Media
Chapter 10. Social Media and Video Games: Becoming Part of the Story
Chapter 11. Global Media: Communication around the World
Chapter 12. Advertising: Selling a Message
Chapter 13. Public Relations: Interactions, Relationships, and the News
Chapter 14. Media Law: Free Speech and Fairness
Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency


Instructor Resource Site

For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS).These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook 
Don’t use an LMS platform?

You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

The Text includes all of the subjects and topics required for this course.

Professor James Borrego
Radio Television Film Dept, San Antonio College
March 25, 2022
Key features


Features instructors love

Features students love  


Pedagogical Scaffolding
Builds on core concepts, moving students from basic understanding to mastery.

Confidence Builder
Offers frequent Knowledge Checks, applied-learning multimedia tools (including assignable video with assessment), and chapter quizzes with focused feedback to ensure students know key concepts.

eReading Experience
Makes it easy for students to learn by presenting content in easy-to-digest chunks accompanied by frequent Knowledge Checks. The eReader also features notetaking, highlighting, definition look-up, and other helpful reading tools.

Assignments and Measurement Made Simple
Feeds auto-graded assignments to your gradebook, with real-time insight into student and class performance. The highly visual reports show if your students are struggling and where they need the most help.

LMS Integration
Saves you time by giving you access to all course materials from one location. SAGE Vantage can integrate with your LMS providing Single Sign-On (SSO) and gradebook integration.

Simple Course Setup and Management
Enables you to set up your course in just 3 steps—so fast you can complete it in minutes! Additionally, instructor control over assignments, content selection, due dates, and grading supports the way you choose to teach.

Quality Content
Written by expert authors and teachers you trust, content is not sacrificed for technical features.

Student Dashboard
Offers a highly visual student dashboard for easy access to grades, so students know exactly where they stand in your course and where they might improve.

Greater Value and Choice
Affordable access to easy-to-use, quality learning tools students will appreciate.

Greater Flexibility
Easy to access across mobile, desktop, and tablet devices, SAGE Vantage enables students to engage with the material you choose, learn by applying knowledge, and soar with confidence by performing better in your course.


  • A new standalone chapter on video games and social media gives attention to important areas within mass communication.
  • Content on magazines and their influence on our culture now appears in relevant chapters rather than in its own chapter, reflecting a major shift in today’s media.
  • New chapter-opening vignettes feature brand-new stories about key figures and issues in the media to provide a powerful narrative thread exemplifying the major themes of chapters.
  • Updated chapters include new developments, new scholarship, and recent events in mass communication, from the COVID-19 pandemic, to issues of race and gender, and the balance between targeted advertising and user privacy.
  • A focus on the importance of representation, inclusion, and diversity is incorporated throughout the book, with an emphasis on whose voices are heard.
  • Seven Secrets About the Media highlight important principles of media literacy by uncovering such information as what the media are, who controls the media, how media content is selected, why the media behave the way they do, and how society and the media interact with each other.
  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media, seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Review questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • Chapter objectives, summaries, and key terms guide readers through the content and allow them to revisit the material to reinforce learning.

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site