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Microeconomics for Business
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Microeconomics for Business

First Edition
  • Satya P Das - Indian Statistical Institute, New Delhi, India

December 2008 | 372 pages | SAGE Publications Pvt. Ltd

This book breaks away from standard microeconomics textbooks for management students in numerous ways. Some of its relevant and useful features are:

· A strong emphasis on concepts, their explanation, understanding and application

· Graphical and logical derivations supplemented by economic intuition in easy-to-understand English, while retaining the rigour   of algebraic treatment

· Numerous real-life examples, largely pertaining to India

· Two unique chapters: Demand for Assets and Game Theory and Economic Applications

· Questions at the end of each chapter, emphasising the application of concepts

This book will be valuable for BBA and B.Com. students and also for those pursuing Managerial Economics at the Masters level.



J K Goyal
Foreword
 
Preface
 
Setting Norms
 
Introduction
 
Demand
 
Supply
 
Consumer Behaviour
 
Applications of Consumer Theory
 
Demand Estimation and Forecasting
 
Demand for Assets
 
Types of Firms, Their Goals and Production
 
Cost of Production and Financing of a Firm
 
Profit Maximisation, Perfect Competition and the Supply Curve
 
Demand, Supply and Equilibrium
 
Optimality of a Competitive Market Structure, Market Failure and Corrective Measures
 
Game Theory and Economic Applications
 
Monopoly
 
Monopolistic Competition and Oligopoly
 
Factor Markets
 
Index

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Paperback
ISBN: 9780761935926
$40.00