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“A reliable book focused entirely on media literacy that is very thorough and well researched. W. James Potter is a well-respected author with sterling credentials and a reputation for credibility.”
“Potter’s book is great for an introductory course for majors and non-majors alike…students also really love the book because the examples are current and the activities allow them to use their favorite media to develop a deeper level of media literacy.”
It's also adopted for other sections of this course.
Developing media literacy skills has become a high priority in our communication programs. W. James Potter's "Media Literacy" offers research, insight and hands-on activities to help our students explore the ever-changing complexities of media literacy in our culture.