“This book offers many examples and hands-on instruction that can help students learn how to conduct experiments.”
“This book is a must for learning about the experimental design–from forming a research question to interpreting the results, this text covers it all.”
“This text provides students with an excellent explanation of experimental methodology: not just descriptions of elements of the experiment method, but understanding of where those elements came from, how and why they work together, and how students can become scholars.”
“This is a comprehensive text on experiments, clearly and engagingly written, with many excellent examples. Renita Coleman has included everything the student will need to develop, design, and execute a methodologically-sound experiment.”
“This textbook is detailed and well organized, with each topic progressing logically to build on foundational knowledge. Students will find it easy to master research concepts, and practice using the exercises and examples provided. The ‘Study Spotlight’ scenarios and practical examples are effective tools to demonstrate research designs, and the ‘Test Your Knowledge Quizzes’ reinforce student learning.”
“This book is well-written and readable. If you need to grasp concepts of experimental designs, this book guides you as to what the experimental designs are, and what you should keep in mind in conducting your studies.”
Helpful guide for teaching how to think through experimental design for marketing/business
As the title of the book indicates, this book presents very general information not specific to any particular discipline within the social sciences. As a specific target audience is lacking, the book does not provide an extensive coverage of any topic within the scope of research methods. The book cannot be used as a textbook for students of Psychology.
This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.