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“This book is essential reading for any brand that has customers with access to the internet, that is, any brand on the planet. Being a ‘brand in the time of social’ is tough, and often you’re just one customer tweet away from a crisis. From your product to your brand ambassadors to rogue social media accounts, a lot can go wrong and has—as the many brands mentioned in this book will agree. Brands, big and small, need to be prepared and do a lot of scenario planning with a crisis playbook in place and be ready to execute.
“Don’t be fooled by the title of this book; there is no such thing as an indestructible brand. Years, even decades, of great service to your constituencies may be undone by just one thoughtless tweet or a mere hour’s delay in responding to an untoward event involving your brand. Every brand is now on notice, since mass communication tools are freely available to its dissatisfied consumers, disgruntled employees, and the inevitable ambulance chasers.
“An old adage of public relations tells us that there are two rules of crisis communications: (1) communicate early; (2) communicate often. Venke Sharma and Hushidar Kharas’s book The Indestructible Brand shares keen insights and engaging case studies on the transformation of crisis communications in the ‘age of social’, and how social media monitoring and engagement can help you prevent, mitigate, and manage your brand in today’s complicated marketplace.”
“In life, and in business, reputation is everything. That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image. Venke is a true digital leader with over 17 years’ experience in marketing and creating digital experiences for companies. He is an expert in leading a business into the always-on digital media and nurturing brand experiences through the use of strategic social media conversations.
“We live in a connected era where people are more informed, less loyal, and more demanding. We also live in the age of fake news and low-level divas often screaming for attention. Whilst the best offence is a good defense, prevention is often impossible. With The Indestructible Brand: Crisis Management in the Age of Social Media, Venke and Hushi offer practical advice on how companies should expect, react, and manage a social crisis. Do this today to safeguard your hard-earned shares, profits, and reputation.”
“In this age of social media, even the smallest of issues can erupt into a crisis, and it often does. Especially in a country like ours, where the internet is all-pervasive, and netizens want to share everything they read. In this scenario, being crisis-ready is extremely crucial. This book is a brilliant and crisp hands-on guide on how to build a crisis-ready organization. The authors’ keen perception and in-depth research is visible in each and every page of the book, and will leave a lasting impact on not only those who head organizations but also on policy-makers.
‘“Age of social media’ has given a completely new meaning to ‘crisis management’—and there is a lack of well-researched content on this topic. I am delighted to see this come from Venke [and Hushi]—most timely and thoughtful. It will be most useful for all marketers.”
“Winning on social is a must for all brands in our connected age. And success means listening with empathy, storytelling with personality, and interacting with respect. But it also means being prepared for the unforeseen and the unpredictable. This book thoroughly depicts the kinds of crises modern companies may face in our fast-moving culture and suggests practical ways to prepare for and handle such situations. This book is a must-read for marketing professionals, brand managers, and indeed all leaders who seek to crisis-proof their brands.”
"The Indestructible Brand is a no-nonsense, non-pretentious handbook written by a veteran for anyone who has anything to do with social media. I thoroughly enjoyed reading it. I found the detailed suggestions on developing and using the crisis playbook very sensible and useful.”
“Being a ’brand in the time of social media’ is tough, and you’re often just one customer tweet away from a crisis. The Indestructible Brand is essential reading for every brand on the planet.”
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