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“I was impressed not only by the purpose of the authors—to bring real-world perspectives to the study of an immensely important part of the overall topic of campaigns and elections—but also by their fascinating take on the debate over the degree to which campaigns matter.”
“The content is built upon what many real professional think is most critical in campaigns. The voice of the campaign professionals comes through.”
“[The] extensive interviews that the authors did with campaign managers [result] in an insider view that is typically not present in a book written by political scientists.”
“Complicating issues are explained clearly for even the novice political science student.”
“The use of testimony and statements from practitioners, who are well-known and less well-known, provides the book with an air of authenticity.”