Well structured for ease of use. Breaks such a vast subject into manageable segments - easy for the students to follow, and for lecturers to use to frame lessons. Relevant, updated, limited jargon.
The book overall covers the topics for the module digital marketing. It has been proposed as a reading list text book to the students.
student research projects
Excellent explanations throughout, easy to understand.
This book will be essential for two of the courses that I will be teaching on. Business Enterprise and Creativity and Sports Marketing. Great case studies and statistics, structured and displayed with excellent tables and graphs and easy to find the material required.
Adopting this book has helped my students enormously for an ever changing social media landscape and digital world and not forgetting to mention delivering their very practical module assessment.
very thorough introduction to the subject with a good mix of practical advice and scientific discussion