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I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics).
Organized around four broad themes—the sport environment, sport marketing and media, sport and finance, and sporting events (the two concluding chapters are on the Olympics)—these 15 stand-alone chapters, authored by European sport-management or marketing professors have little in the way of coverage of US sports.
The text is a very useful introduction for our MSD students on the unit Leading a High Performing Sporting Organisation. Helps to locate business and sport alongside strategic leadership.
Inspection copy did not arrive
This is a good foundation text for students beginning studies in sports business. The core concepts in this area are introduced and case studies allow students to see theory in practice. Well structured and well written.
it is relevant to two of the lessons taught on this module. However, it isn't useful across the whole of the module.
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