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"The subject matter is very timely for such a book. The field of culture and cognition is in a state of considerable flux, and it requires the kind of knowledge that Ross has not only of cognitive anthropology but of cognitive psychology to make a synthesis and to develop guideposts and steer the field towards viable future objectives. Ross possesses complete familiarity with the literature…. This should make for an excellent contribution."
"Norbert Ross is a fine scholar, and the book does something useful and new.... an important contribution by a respected researcher who knows what he is talking about and who has done creative basic work in the field."
"In view of a current trend to integrate knowledge re ‘culture’ and ‘cognition’ in psychology (particularly marked) and anthropology, there is a growing demand for good textbooks in these fields. The ideas proposed by Ross are interesting and potentially productive."
Though the book is well written the focus seems to be more on the research methods than the theory.
From the point of an undergraduate reading this and attempting to gain a wider understanding of the issues and cultural differences in Cognition it isn't much use.
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