If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
Audience – Citizen brings attention to what the author describes as a glaring under-theorising in reception studies.
In nine heavily worded and references infused chapters, the author outlines various theoretical frameworks where research and theory has investigated the varying factors that effects one’s interpretation of the media. Through a labyrinth of criticisms and linear thought, Harindranath presents a study conducted by him in an attempt to bridge the gap in media and audience interpretation research which is based on previous research and theory caveats.
The work breaks fresh ground in analyzing the interesting yet unexplored relationship between democratic processes and media. Students of mass communication would definitely benefit from this work. The book is undoubtedly very good for reference for further studies.
[The book] is a fresh approach to examining media and politics in contemporary India and in the developing world. Full of references from media and communication experts, this book is an outstanding piece of communication research.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.