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It is an academically rewarding experience…. [The] study is a breakthrough in media research. The merit of the book lies in highlighting that an understanding of development issues is vital in media research and in developing guidelines for development communication practitioners and in showing ways to disseminate information…. The result of the study is an indication of the commitment and dedication of Vilanilam to media studies…. The foreword by John A. Lent adds greater academic weight to the book….
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