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"Based on face-to-face interviews with 5,000 Indian youths about their views on various aspects of their lives, country, problems, aspirations, and many other topics, this fascinating book offers seven well-written chapters including 'Family and Social Networks,' 'Leisure and Life Style,' 'Politics and Democracy,' and 'Nation and the World'."
A big thank you to the editors and publishers of the volume for putting this important study the public domain, and let's make a new year wish that we will have internally-generated funding to do more of this kind of work that will help us both in business strategy and in public policy, to understand ourselves better, and shape the future better.
A riveting read for anyone attempting to understand Young India, the volume pans across the country to present an interesting picture of the beliefs and activities of the youth…This is one of those books you’ll underline heavily. It will stay relevant till something better comes about.
This book steps into the breach by providing excellent data collected by the Centre for developing Societies in 2007 on the opinions of young people aged 14 to 34 from different parts of India…. The analysis and book as a whole is remarkably readable and easy to use, with a thumbnail sketch of interesting overall findings near the beginning and also a more formal executive summary. Raw data are helpfully set out in voluminous appendices.
The book is an easy read, not least because of the useful deployment of many pie-charts and graphs in every page…. Sage has brought to the study excellent packaging, with glossy covers and high paper and print quality…. It is the first nationwide study to systematically interview large numbers of young people. It provides interesting snapshot information on how the modernity-tradition interface pans out in youth attitudes and perceptions. The book would probably most benefit advertising professionals or market researchers.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.