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The book represents an interesting and solid attempt to fuse multiple theoretical influences into a coherent defense of the complexities involved in the study of contemporary Hindi cinema. Gehlawat does an admirable job blending the work of a wide range of previous scholars… into a defense of the global and polysemic nature of Bollywood Cinema….
The book is a well-researched addition to the ongoing scholarship on Indian film culture. With each chapter comprising in-depth case studies and references of individual films and directors, cultural and historical contexts as well as selected filmographies, this work no doubt will prove to be valuable resource pack for further research on mainstream Hindi cinema.
[The book] successfully draws attention to all those elements that have been overlooked by previous and continuing theorizations and provides an understanding methodology that looks to transcend and dissolve the very notion of essential otherness...Of immense use to scholars of cinema and students of media studies, this book is an intervention that will definitely benefit the ever-expanding universe of scholarship on popular Hindi cinema.
[This] thought-provoking study succeeds in its declared intentions – to challenge hegemonic paradigms of dominant discourses in the field of Bollywood studies and to offer oppositional views, as well as to view Bollywood from multiple perspectives. Gehlawat’s book…thus compiles a helpful overview for those new to the study of Hindi popular cinema.
This book is an important contribution to the field…it is one of the few texts to survey the theorists and frameworks themselves, rather than just proffer textual analyses and reception studies. For a field of research and enquiry which is often criticized for being under theorized, Gehlawat’s ambitious book easily dispels such concerns. It will be of great interest and use to scholars of popular Hindi cinema, who may find encouragement to follow suit and become more receptive to such ‘crossovers’ of disciplinary methodologies and ‘spheres of meaning.
[The Author] compiles a helpful overview for those new to the study of Hindi popular cinema…. The thought-provoking study succeeds in its declared intentions—to challenge hegemonic paradigms of dominant discourses in the field of Bollywood studies and to offer oppositional views, as well as to view Bollywood from multiple perspectives.
"[A] landmark intervention in film studies... Gehlawat's sustained enquiry is about 'the effects of framing Bollywood in the ways that it has been up till now'. The book, therefore, in a direct assault upon each of these frames, offers a series of 'oppositional views' to reframe in a mobile frame a 'hyperkinetic cinema'."
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