“Other survey research texts read as a dry report of what survey research is. This text reads as a personable text that walks the novice researcher through the survey research process, including all of the details considered by a seasoned survey researcher.”
“[T]he book is organized in a very strategic and hands-on manner that will train students to think, plan, and implement a project like an experienced social scientific scholar using survey methods.”
“The text is very well written, clear and easy to understand. It highlights main concerns throughout the survey research process.”
“This textbook covers all of the important topics in survey research and does so at a level appropriate for advanced undergraduates.”
This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.