This was useful for own doctoral support and helped support dissertation students
This is a very good resource for postgraduate students and researchers considering the use of Focus Groups.
A practical guide that we cannot miss
The focus on globalized, cross-cultural influences was particularly useful.
an excellent text for anyone engaged in research by this method. a through introduction and helpful guide to the processes involved.
well-written book, and fully justifies the theme. could also address other group dynamics.
Not sufficient practical focus for our students
Excelent book. The actions sugested are strongly supported and give students the essential guidelines to design and implement focus groups sessions
A nice text for postgraduate students delving into qualitative research using focus groups. Provides guidelines on international use of focus groups and was great to see virtual groups included.
This book is good as supplemental textbook for those who study research methodology, and would like to extend the knowledge or specialize in qualitative research technique. Focus group is the most often using technique to investigate and understand the respondent's psychology. This book give a very clear detail of how to set-up, and implement the focus group project. It's also identify the role of each player. Analyzing the focus group data is the most difficult part for this technique, however, this book describe it clearly.
For those PhD students who are interested in focus groups as methods for studying leadership, this book will be recommended.
A logically structured book with plenty of helpful hints and tips on effectively planning and conducting focus groups.
I was considering adopting this title, but given the lack of interest in conducting focus groups among the students enrolled in my Communication Research Methods course in SP14, I have decided to put it on the list of recommended books. I might consider adopting it in the near future.
Useful and practice-oriented book.
this gives good guidance in setting up and selecting focus groups and subjects to discuss.
Useful for novice as well as expereinced researchers.
Useful when completing a research project module.