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Organizational Creativity

Organizational Creativity
A Practical Guide for Innovators & Entrepreneurs

  • Gerard J. Puccio - Buffalo State - State University of New York
  • John F. Cabra - Buffalo State - State University of New York
  • Nathan Schwagler - The Dali Museum (St. Petersburg, FL), University of South Florida - St. Petersburg

April 2017 | 264 pages | SAGE Publications, Inc

Reignite your creative-thinking skills to produce innovative solutions


Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Introduction: Purpose and Design of This Book
About the Authors
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative

Doing—Tuning in to the Creativity Already Inside of You

Being—Making Reflection a Habit

Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking

Doing—Removing the But in Your Thinking

Being—Reflecting and Redirecting Yes-But Thinking

Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction

Doing—Creating Your Own Mood

Being—Developing an Internal Locus of Control

Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity

Doing—Selling Creativity

Being—Making Creativity a Habit

Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind

Doing—Training the Creative Mind

Being—Internalizing the Divergent Thinking Principles

Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss

Doing—Acting Like a Serial Opportunist

Being—Living Like a Serial Opportunist

Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind’s Capacity to See the Future

Doing—Using Associative Thinking to Visualize Anew

Being—Living Like an Idea Generator

Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation

Doing—Acting Like an Idea Developer

Being—Living Like an Idea Developer

Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales

Doing—Acting Like an Influencer and Change Agent

Being—Influencing and Leading Change

Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill

Doing—Tools and Strategies for Overcoming Creative Blocks

Being—Actively Learning From Failure

Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity

Doing—Addressing Resistance to Change

Being—Becoming a 21st-Century Innovator

Key features


  • A Know-Doing-Being learning model in every chapter moves the reader through understanding knowledge to learning how to apply knowledge and to making knowledge a part of his or her make-up. Each section concludes with an appropriate learning activity to encourage readers to interact with and apply the material in the book.
  • Original case studies at the end of each chapter show readers how developing individual creativity can translate into organizational success. The cases range from well-known contemporary brands to individual innovator success stories and from large, successful organizations to community-based innovation initiatives. Debrief questions following each case provide an opportunity for the reader to test his or her understanding of the concepts taught in that chapter and provide instructors with a framework for group discussion. 
  • Thought Bubbles in every chapter invite readers to directly interact with the concepts presented in the book and to practice one of the creativity skills taught in the chapter. Readers consequently make connections and then tune into their own creative thinking. Moreover, the Thought Bubbles encourage social interaction by providing hashtags that readers can use to tweet their thoughts; instructors can follow through and thus create a social dialog in the classroom.
  • An engaging and conversational writing style stimulates thinking, reflection, and growth in the reader by making him or her feel as though the author is having a conversation with the reader.

Sample Materials & Chapters


Chapter 5

For instructors

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ISBN: 9781506300825

ISBN: 9781452291550

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