Persuasion
Theory and Research
Third Edition
- Daniel J. O'Keefe - Northwestern University, USA
March 2015 | 408 pages | SAGE Publications, Inc
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Preface
Chapter 1: Persuasion, Attitudes, and Actions
Chapter 2: Social Judgment Theory
Chapter 3: Functional Approaches to Attitude
Chapter 4: Belief-Based Models of Attitude
Chapter 5: Cognitive Dissonance Theory
Chapter 6: Reasoned Action Theory
Chapter 7: Stage Models
Chapter 8: Elaboration Likelihood Model
Chapter 9: The Study of Persuasive Effects
Chapter 10: Communicator Factors
Chapter 11: Message Factors
Chapter 12: Receiver Factors
References
Author Index
Subject Index
About the Author
Supplements
Instructor Site
Password-protected INSTRUCTOR RESOURCES you’ll actually use!
Save time and ease class preparation with the additional guidance and tools, including:
- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- Sample course syllabi provide suggested models for structuring your course structure.
- Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
- Chapter-specific discussion questions help launch conversation by prompting students to engage with the material and by reinforcing important content.
- Media Links, including carefully selected chapter-by-chapter video and multimedia content which enhance classroom-based explorations of key topics
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
It was too theory dense for the experiential learning class I am teaching. However, it had good instructor resources to use.
Communication Arts Dept, Suny College At Oneonta
February 17, 2023
Relevant topic. Well-written book.
Psychology , Halmstad University
February 10, 2016