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Propaganda & Persuasion
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Propaganda & Persuasion

Seventh Edition


September 2018 | 416 pages | SAGE Publications, Inc

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life.

New to the Seventh Edition:

  • New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective.
  • The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
  • New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
  • Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
  • Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding.
  • New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.



 
Preface
 
Acknowledgments
 
Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion?
Propaganda Defined

 
Jowett and O’Donnell’s Definition of Propaganda

 
Forms of Propaganda

 
Subpropaganda/Facilitative Communication

 
A Model of Propaganda

 
Propaganda and Persuasion

 
Rhetorical Background and the Ethics of Persuasion

 
Propaganda as a Form of Communication

 
The Demagogue/Propagandist

 
Overview of the Book

 
 
Chapter 2. Propaganda Through the Ages
Ancient Greece and Alexander the Great

 
Imperial Rome

 
Propaganda and Religion

 
The Rise of Christianity

 
The Crusades

 
The Reformation and Counter-Reformation

 
The Emergence of Propaganda

 
The American Revolution

 
The French Revolution and Napoleon

 
Propaganda in the 19th Century: The American Civil War

 
 
Chapter 3. Propaganda Institutionalized
The New Audience

 
The Emergence of Mass Society

 
The Emergence of the Propaganda Critique

 
The New Media

 
Advertising: The Ubiquitous Propaganda

 
Propaganda and the Internet: The Power of Rumor

 
 
Chapter 4. Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion

 
Research in Propaganda and Persuasion

 
The Influence of the Media

 
Cultural Studies

 
Collective Memory Studies

 
Summary

 
 
Chapter 5. Propaganda and Psychological Warfare
World War I and the Fear of Propaganda

 
The Interwar Years, 1920 to 1939

 
World War II

 
Post–World War II Conflicts

 
The 1991 Gulf War: Mobilization of World Public Opinion

 
A New World of Propaganda, 1960 to 2018

 
Public Diplomacy

 
 
Chapter 6. How to Analyze Propaganda
The Ideology and Purpose of the Propaganda Campaign

 
The Context in Which the Propaganda Occurs

 
Identification of the Propagandist

 
The Structure of the Propaganda Organization

 
The Target Audience

 
Media Utilization Techniques

 
Special Techniques to Maximize Effect

 
Audience Reaction to Various Techniques

 
Counterpropaganda

 
Effects and Evaluation

 
 
Chapter 7. Propaganda in Action: Four Case Studies
Case Study 1: Women and War: Work, Housing, and Child Care

 
Case Study 2: Propaganda and Climate Change: The Heartland Institute

 
Case Study 3: Big Pharma: Marketing Disease and Drugs

 
Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine

 
Note

 
 
Chapter 8. How Propaganda Works in Modern Society
A Model of the Process of Propaganda

 
The Process of Propaganda

 
Generalizations

 
 
Appendix. Cyber Propaganda
Cyberspace

 
The Social Internet

 
Hackers

 
How Stolen Data Feed the Propaganda Enterprise

 
The Transparency Agenda

 
“Fake News” and Politics

 
Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation?

 
Digital Propaganda and Information Access

 
Note

 
 
References
 
Author Index
 
Subject Index
 
About the Authors
Key features
NEW TO THIS EDITION:
  • New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective.
  • The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
  • New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
  • Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
  • Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding.
  • New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
KEY FEATURES:

  • A systematic approach to analyzing propaganda, including an in-depth look at rhetoric, theory, methodology, and evaluation, helps students analyze propaganda.
  • Succinct definitions of propaganda and persuasion are supported by an original model that illustrates both their commonalities and their differences.

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