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Research Paradigms, Television, and Social Behaviour
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Research Paradigms, Television, and Social Behaviour

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October 1997 | 440 pages | SAGE Publications, Inc
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.

Gordon L Berry
Research Paradigms, Television and Social Behavior
The Complexities of Studying a Complex Medium

 
George Comstock
Television Research
Past Problems and Present Issues

 
 
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Edward L Palmer
Major Paradigms and Issues in Television Research
Field of Dreams, World of Realities

 
L Monique Ward and Patricia M Greenfield
Designing Experiments on Television and Social Behavior
Developmental Perspectives

 
Tannis M MacBeth
Quasi Experimental Research on Television and Behavior
Natural and Field Experiments

 
Richard L Allen
Class, Communication and the Black Self
A Theory Outline

 
 
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
James A Anderson
Qualitative Approaches to the Study of the Media
Theory and Methods of Hermeneutic Empiricism

 
Thomas R Lindlof and Timothy P Meyer
Taking the Interpretive Turn
Qualitative Research of Television and Other Electronic Media

 
 
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Carolyn A Stroman and Kenneth E Jones
The Analysis of Television Content
Kevin A Clark
Intersection of Instructional Television and Computer Assisted Instruction
Implications for Research Paradigms

 
Jerome L Singer and Dorothy G Singer
Barney and Friends as Entertainment and Education
Evaluating the Quality and Effectiveness of a Television Series for Preschool Children

 
John P Murray
Studying Television Violence
A Research Agenda for the 21st Century

 
 
EPILOGUE
Joy Keiko Asamen
Research Paradigms, Television and Social Behavior
A Scientist's Contribution to Initiating Social Change

 

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