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Sales and Distribution Management
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Sales and Distribution Management
An Integrative Approach

Second Edition (Revised Edition)
  • Pingali Venugopal - Professor of Marketing and Coordinator of the Centre for Global Management and Responsible Leadership, XLRI, Jamshedpur


November 2020 | SAGE Publications Pvt. Ltd
With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management.

The book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management. 

Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field. 

Key Features:

• Focus on the core distinction between selling and marketing roles, and how to synchronize selling efforts with marketing goals

• Detailed description of the process of selling for B2B consumables and how companies can promote quality in B2B markets

• Textual content substantiated with appropriate examples and cases for classroom teaching and learning

• Activities and application-based practice questions in each chapter for self-assessment

 
Preface
 
Preface to the First Edition
 
Acknowledgements
 
Setting the Context
 
Marketing and Selling: The Conflict?
 
SECTION I. Marketing and Selling
 
Role of Marketing. Building Loyalty: Consumer Behaviour View
 
Selling During Different Stages of Consumer Behaviour
 
Integrating Pull and Push
 
B2B Selling for Consumables
 
Operationalization of the Selling Function
 
SECTION II. Shopping Environment
 
Economic Development and Shopping Environment
 
Retail Environment in India
 
SECTION III. Channel Decisions: Distribution Network of a Mobile Company
 
Channel Design
 
Channel Member Selection
 
Monitoring and Developing the Channel Members: The Missing Link
 
Channel Evaluation
 
Internet as an Alternate Channel
 
Channel Conflict: Consolidated Channel Management Cases
 
SECTION IV. Sales Management Decisions
 
Sales Force Recruitment/Socialization
 
Dyadic Sale: Selling Style and Service Orientation
 
Territory Design
 
Sales Force Targets
 
Sales Force Automation
 
SECTION V. Motivating Channel Partners and Salespeople
 
Channel Commitment
 
Sales Force Motivation
 
SECTION VI Supply Chain Management: SABMiller Revamps Supply Chain Management
 
Supply Chain Management
 
Inventory Management at Retail Level
 
Sustainable Distribution
 
Appendix
 
Augmenting the Marketing Product in Line with Marketing Process
 
Urban Orientation of Rural Consumers: Implication for Consumer Goods Distribution
 
E-Waste: Disposal Behaviour of ICT Products by Indian Households
 
References
 
Index

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Paperback
ISBN: 9789353884864
$40.00