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Small Business Management - Interactive eBook
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Small Business Management - Interactive eBook
Creating a Sustainable Competitive Advantage

Seventh Edition


December 2018 | SAGE Publications, Inc

This interactive eBook includes access to SAGE Premium Video and much more! 

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This dynamic interactive eBook goes way beyond highlighting and note-taking, giving you access to SAGE Premium Video—curated and produced specifically for Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition. Read your mobile-friendly eBook and access SAGE Premium Video and multimedia tools anywhere, anytime across desktop, smartphone, and tablet devices. Simply click on icons in the eBook to experience a broad array of multimedia features, including:

  • VIDEO: Boost learning and bolster analysis with SAGE Premium Video! Recapping the fundamentals in every chapter, each video activity is paired with chapter learning objectives and tied to assessment via SAGE coursepacks, offering an engaging approach that appeals to diverse learners. 
  • OFFLINE READING: Using the VitalSource Bookshelf® platform, download your book to a personal computer and read it offline.
  • SOCIAL SHARING AND FOLLOWING: Share notes and highlights with instructors and classmates who are using the same eBook, and “follow” friends and instructors as they make their own notes and highlights. 
  • ONLINE CONTENT: Access more online content via links to important data, relevant background, and profiles that enrich key concepts in the text.

 
1. Small Business: An Overview
Concept Module 1.1 What is Small Business?  
Concept Module 1.2 Small Businesses in the US Economy  
Concept Module 1.3 Workforce Diversity and Small Business Ownership  
Concept Module 1.4 Secrets of Small Business Success  
Concept Module 1.5 Understanding the Risks of Small Business Ownership  
Summary  
Key Terms  
 
2. Small Business Management and Entrepreneurship
Concept Module 2.1 The Entrepreneur-Manager Relationship  
Concept Module 2.2 A Model of the Start-Up Process  
Concept Module 2.3 Your Decision for Self-Employment  
Concept Module 2.4 Creativity and Innovation in Small Business  
Summary  
Key Terms  
 
3. Social Entrepreneurs, Ethics, and Strategic Planning
Concept Module 3.1 Relationship between Social Responsibility, Ethics, and Strategic Planning  
Concept Module 3.2 Social Entrepreneurship  
Concept Module 3.3 Ethics and Business Strategy  
Concept Module 3.4 Strategic Planning  
Summary  
Key Terms  
 
4. The Business Plan
Concept Module 4.1 Every Business Needs a Plan  
Concept Module 4.2 Business Models and Feasibility Analysis  
Concept Module 4.3 Business Plan Contents  
Concept Module 4.4 Review Process  
Concept Module 4.5 The Pitch  
Summary  
Key Terms  
 
5. Franchising
Concept Module 5.1 About Franchising  
Concept Module 5.2: Why Open a Franchise?  
Concept Module 5.3 Selecting a Franchise  
Summary  
Key Terms  
 
6. Taking Over an Existing Business & Family Business
Concept Module 6.1 Business-Buyout Alternative  
Concept Module 6.2 How Do You Find a Business for Sale?  
Concept Module 6.3 What Do You Look for in a Business?  
Concept Module 6.4 What are You Buying?  
Concept Module 6.5 How Much Should You Pay?  
Concept Module 6.6 Buying the Business  
Concept Module 6.7 Taking Over a Family Business  
Summary  
Key Terms  
 
7. Starting a New Business
Concept Module 7.1 About Start-Ups  
Concept of Module 7.2 Types of New Businesses  
Concept Module 7.3 Evaluating Potential Start-Ups  
Concept Module 7.4 Getting Started  
Summary  
Key Terms  
 
8. Accounting Records and Financial Statements
Concept Module 8.1 Small Business Accounting  
Concept Module 8.2 Small Business Accounting Basics  
Concept Module 8.3 Analyzing Financial Statements  
Concept Module 8.4 Managing Cash Flow  
Summary  
Key Terms  
 
9. Small Business Finance
Concept Module 9.1 Small Business Finance  
Concept Module 9.2 Basic Financial Vocabulary  
Concept Module 9.3 How Can You Find Capital?  
Summary  
Key Terms  
 
10. The Legal Environment
Concept Module 10.1 Small Business and the Law  
Concept Module 10.2 Bankruptcy Laws  
Concept Module 10.3 Contract Law for Small Businesses  
Concept Module 10.4 Laws to Protect Intellectual Property  
Concept Module 10.5 Forms of Business Organization  
Summary  
Key Terms  
 
11. Small Business Marketing: Strategy and Research
Concept Module 11.1 Small Business Marketing  
Concept Module 11.2 Marketing Strategies for Small Businesses  
Concept Module 11.3 Market Research  
Summary  
Key Terms  
 
12. Small Business Marketing: Location
Concept Module 12.1 Small Business Distribution  
Concept Module 12.2 Location for the Long Run  
Concept Module 12.3 Site Selection  
Concept Module 12.4 Location Types  
Concept Module 12.5 Layout and Design  
Concept Module 12.6 Lease, Buy, or Build?  
Summary  
Key Terms  
 
13. Small Business Marketing: Price and Promotion
Concept Module 13.1 The Economics of Pricing  
Concept Module 13.2 Breakeven Analysis  
Concept Module 13.3 Price-Setting Techniques  
Concept Module 13.4 Getting Paid  
Concept Module 13.5 Promotion  
Summary  
Key Terms  
 
14. Professional and Small Business Management
Concept Module 14.1 Managing Small Business  
Concept Module 14.2 Small Business Growth  
Concept Module 14.3 Leadership in Action  
Concept Module 14.4 Special Management Concerns: Time and Stress Management  
 
15. Human Resource Management
Concept Module 15.1 Hiring the Right Employees  
Concept Module 15.2 Employee Recruitment  
Concept Module 15.3 Selecting Employees  
Concept Module 15.4 Placing and Training Employees  
Concept Module 15.5 Compensating Employees  
Concept Module 15.6 When Problems Arise: Employee Discipline and Termination  
 
16. Operations Management
Concept Module 16.1 Elements of Operating Management  
Concept Module 16.2 Operations Management  
Concept Module 16.3 What about Scheduling Operations?  
Concept Module 16.4 Quality-Centered Management  
Concept Module 16.5 Purchasing for Small Business  
Concept Module 16.6 Managing Inventory  

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ISBN: 9781544364957
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